Services Marketing Management LEARNING OUTCOMES The purpose of this assessment is to: Analyse the activities and management needs of a service marketing oriented organization. (LO1) Apply services marketing concepts to an organization’s services offering and develop quality measures and tools suitable to the service organization. (LO2) TASK/ASSIGNMENT You will write a report based on your investigation of a service marketing organisation You will pick a service marketing organisation you are familiar with. You need to research and analyse the activities and management needs related to providing a quality service offering and develop quality measures and tools. Apply service marketing concepts suitable for the organisation. DESCRIPTION (I have chosen to organization as a hotel) Analyse the service quality model identifying and discussing the 5 service gaps. You should identify the customer expectations of the service and how this applies to your organization (gap 1 and gap 5) Analyse the 4 characteristics of services and discuss how these apply to your organization Apply the Servicescape (physical evidence) and other service marketing concepts to your organization and make…
Social Media marketing assignment Answer 4 questions 1.Think of a viral video idea for Youtube for your own business or any business. Say what is your business and explain here what your video will be about. (Does not have to be long, but must be clear and complete) 2. Explain in 5 sentences or less, how is Online PR different from traditional PR 3. ″Tag A Gram″ contest for instagram, think about an Instagram contest you can do to get more real followers.Explain it and submit (doesn′t have to be long, but should be a good idea and explained completely) 4. Most people just swipe past Facebook Ads. Think about what advertisement you can boost for your own business that REAL viewers from your target market will be interested in and will click on. Explain it and submit (does not have to be long)[unique_solution] Social Media marketing assignment Answer 4 questions 1.Think of a viral video idea for Youtube for your own business or any business. Say what is your business and explain here what your video will be about.…
Myth of the Robber Barons In the book, “The Myth of the Robber Barons,” Burton Folsom brilliantly describes the era of American business between 1840 and 1940. Folsom outlines how academia has been misinterpreting the real nature of American business history. The book was published in 2011 by young American publishers. Folsom puts his ideas in a seven chapter plot discussing issues in American business history and giving mathematical statistics as evidence to support his claims. Folsom uses several interesting facts in his book to pass information that would otherwise not appear to be in existence. Folsom catches the readers unaware concerning the existence of specific facts. Folsom’s main arguments revolve around bringing into light the truth behind American business history, supported by statistical evidence and put down in seven chapters. The main arguments presented by Mr. Folsom in “The Myth of the Robber Barons” were primarily aimed to imply that the taxes and federal interventions can impede economic growth, desire for entrepreneurship and prosperity. First, Folsom states that the introduction of federal subsidies increases costs and allows for…
Op-ed Outline: Does Trump hate the media as much as he says he does? History of Trump’s relationship with the media As we all know, Trump has had a rocky relationship with the media since the beginning of his presidency. He has a history of bashing journalists individually and deeming them “the enemy of the people” … List Examples Thesis: Although Trump claims how much he despises the media, we have seen continually throughout the years how he has used it to his own benefit. How he uses the media for his own benefit He puts on this persona to get the media’s attention. Billion dollar budget to stay relevant in the media. Other presidents that have done it. This is not the first time in United States history that a President has had a rough relationship with the media. President Nixon also had a difficult time getting along with the media after the Watergate scandal was exposed by The Washington Post. Many even believe that media bias was picked up by the Nixon administration in particular….
mountain man breweries company analysis Brewing companies have faced steep competition in the attempt to control markets and ensure their products command a significant market share. Many companies have opted to introduce new products that will attract more consumers, especially the youth. This will boost their profits as they will attract customers of all ages. This has seen the emergence of new alcoholic brands from a single company. Before introducing a new product in the market, a company estimates its success in the market and therefore develops goals and objectives to be achieved. The main goal of any company is to maximize its profits and ensure the company has a higher command in the market share. As such, the company develops strategic plans that will enable the company to achieve its goal. Creating a strong brand which is unique and specific branding creates a strong reputation to the consumers. This increase the acceptance of the product and thus, the success of the company is ensured. Also, continues market assessment and advertisement creates product awareness, and therefore the consumers buy more…
Company G:1-Year Marketing Plan Introduction Company G is a company renowned in the electronic industry due to its proficiency and excellence in developing small electronic appliances. The company has developed a new line of electric kettles for domestic use in households. To enable the success of this product, Company G needs an effective marketing plan. On that account, the following document presents Company G’s 1-Year Marketing Plan for the new line of electric kettles. The execution of the plan will enable the firm to gain a foothold in this segment of this market. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” Company’s G new line of electric kettle, dubbed as “Jets Kettle”, are targeted at domestic consumers. The new kettle comes with an increased capacity as it is able to hold up to 5 liters. The other electric kettles in the market usually hold only 2 liters. The Jets Kettle has a long electrical…
Multinational Corporations and National Governments A national government regulates the laws of a given land and has very little influence on the laws operating outside the territorial borders. Multinational corporations on the other said can be said to be organizations that conduct business on several nations and thus can be said to be above national laws. Multinational corporations enjoy the advantage that the requirements of a particular country cannot limit the business conducted by multinational corporations. The operation of the federal governments is restricted by the laws made by the same government with contribution from the government’s nationals. On matters of power, government possesses power only to the extent that the Nationals are comfortable and the revenues collected are enough to support the government’s plans. Multinational organizations are not obliged to listen to the ideas of their customers but operate purely to generate profits and expand businesses. Multinationals do not suffer severely from sanctions made on them by governments since they have the freedom to conduct business on the environment that favors the company’s purpose. Multinational corporations are powerful…
Marketing Case Study Clearing the Air Most people want to live in a clean environment. Marketing cleaning products involves tactics ranging from rationality and logic to emotions and instincts. Some companies use the simplest possible terms, as basic as calling bacteria “germs.” Advertisers use cartoons and simple diagrams to show how the product kills bad germs and makes things “sparkle.” At the other extreme are the more complex and scientific explanations regarding a product’s ability to clean things up. In this context, the market for air purifiers has grown and developed in the past decade. Smaller items, such as air freshener sprays and plug-ins made by brands such as Glade, have been available for many years. Now, newer technologies, such as HEPA hydro-allergenic filtration, are available. The Sharper Image has been a leader in the marketing of new air cleaning technologies. The company’s basic product and brand, the Ionic Breeze, has been sold through retail stores and websites and via infomercials and inbound telemarketing for many years. One primary feature of all the Ionic Breeze products is silent operation. The…
Marketing Strategy for K-Pop using Glocalization You will put together a marketing strategy to increase the global awareness and financial success of a global media product.Your primary concerns in this paper will be making a cohesive argument for a particular strategy to increase awareness of the product. you will need to make specific recommendations for actions to be taken to promote the specific media product chosen and not just general statements about increasing global awareness of any media. For example, if your product is from Korea, you will need to take into account the global flow of Korean pop culture and not treat it the same as you would American pop culture. [unique_solution]Below are a few questions to consider when constructing your argument (these are just suggestions to help prompt your analysis – you are not required to answer all or any of these questions): – How is the media product currently perceived globally? – Is the media product clearly tied to a local culture? How can this local culture be connected to global media flows? – Is there a…
MANAGING COMMUNICATION Introduction Post-bureaucracy refers to management approach that incorporates informal inter-personal relationships by reducing chain of command and formal relationships. It pays attention to the subordinate’s decisions and their opinions leaving them to feel free to show their technical skills and exercise their competence without any limits. Therefore, post-bureaucracy brings the spirit of innovation and entrepreneurship among the workers. It’s characterized by hybridity and provides insights into the intrinsic difficulties that are involved in the refurbishment of the large complex organization. As such, the organizational structure a firm chooses is important as it dictates the way individuals interact and how power and control are shared within an organization. The basic principles of post-bureaucracy are acting strategically by being open to new developments and expecting helpful changes. It reflects an understanding which is trying to remove the distance between workers and their working environment and hence appreciating the flexibility, providing an open system and more effective use of social capital. The fundamental factors post-bureaucracy is the dynamic use of information and shining out of information-based power relationships (Annosi et al…