Bootstrap Marketing and Advertising My Intro- I am an Army Veteran of the US Army. I live in Lawrenceville, GA. along with my two children. I moved here 10 yrs. ago from Killeen, TX., close to FT. Hood, TX. I have worked in the area of Logistics since I was in the military and it has been an exciting field to work in because it’s such a broad scope to work in. It’s an enjoyment to be able to work anywhere!!! I wanted to go back to school so I can reach my full potential in my career and personal enrichment. My goal is to succeed in completing my degree plan and possibly go further. 5B. “Bootstrap Marketing and Advertising” Please respond to the following: Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation. Assume you have an advertising budget of $1,500 to invest in a…
Services Marketing Management LEARNING OUTCOMES The purpose of this assessment is to: Analyse the activities and management needs of a service marketing oriented organization. (LO1) Apply services marketing concepts to an organization’s services offering and develop quality measures and tools suitable to the service organization. (LO2) TASK/ASSIGNMENT You will write a report based on your investigation of a service marketing organisation You will pick a service marketing organisation you are familiar with. You need to research and analyse the activities and management needs related to providing a quality service offering and develop quality measures and tools. Apply service marketing concepts suitable for the organisation. DESCRIPTION (I have chosen to organization as a hotel) Analyse the service quality model identifying and discussing the 5 service gaps. You should identify the customer expectations of the service and how this applies to your organization (gap 1 and gap 5) Analyse the 4 characteristics of services and discuss how these apply to your organization Apply the Servicescape (physical evidence) and other service marketing concepts to your organization and make…
Myth of the Robber Barons In the book, “The Myth of the Robber Barons,” Burton Folsom brilliantly describes the era of American business between 1840 and 1940. Folsom outlines how academia has been misinterpreting the real nature of American business history. The book was published in 2011 by young American publishers. Folsom puts his ideas in a seven chapter plot discussing issues in American business history and giving mathematical statistics as evidence to support his claims. Folsom uses several interesting facts in his book to pass information that would otherwise not appear to be in existence. Folsom catches the readers unaware concerning the existence of specific facts. Folsom’s main arguments revolve around bringing into light the truth behind American business history, supported by statistical evidence and put down in seven chapters. The main arguments presented by Mr. Folsom in “The Myth of the Robber Barons” were primarily aimed to imply that the taxes and federal interventions can impede economic growth, desire for entrepreneurship and prosperity. First, Folsom states that the introduction of federal subsidies increases costs and allows for…
Op-ed Outline: Does Trump hate the media as much as he says he does? History of Trump’s relationship with the media As we all know, Trump has had a rocky relationship with the media since the beginning of his presidency. He has a history of bashing journalists individually and deeming them “the enemy of the people” … List Examples Thesis: Although Trump claims how much he despises the media, we have seen continually throughout the years how he has used it to his own benefit. How he uses the media for his own benefit He puts on this persona to get the media’s attention. Billion dollar budget to stay relevant in the media. Other presidents that have done it. This is not the first time in United States history that a President has had a rough relationship with the media. President Nixon also had a difficult time getting along with the media after the Watergate scandal was exposed by The Washington Post. Many even believe that media bias was picked up by the Nixon administration in particular….
mountain man breweries company analysis Brewing companies have faced steep competition in the attempt to control markets and ensure their products command a significant market share. Many companies have opted to introduce new products that will attract more consumers, especially the youth. This will boost their profits as they will attract customers of all ages. This has seen the emergence of new alcoholic brands from a single company. Before introducing a new product in the market, a company estimates its success in the market and therefore develops goals and objectives to be achieved. The main goal of any company is to maximize its profits and ensure the company has a higher command in the market share. As such, the company develops strategic plans that will enable the company to achieve its goal. Creating a strong brand which is unique and specific branding creates a strong reputation to the consumers. This increase the acceptance of the product and thus, the success of the company is ensured. Also, continues market assessment and advertisement creates product awareness, and therefore the consumers buy more…
Company G:1-Year Marketing Plan Introduction Company G is a company renowned in the electronic industry due to its proficiency and excellence in developing small electronic appliances. The company has developed a new line of electric kettles for domestic use in households. To enable the success of this product, Company G needs an effective marketing plan. On that account, the following document presents Company G’s 1-Year Marketing Plan for the new line of electric kettles. The execution of the plan will enable the firm to gain a foothold in this segment of this market. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” Company’s G new line of electric kettle, dubbed as “Jets Kettle”, are targeted at domestic consumers. The new kettle comes with an increased capacity as it is able to hold up to 5 liters. The other electric kettles in the market usually hold only 2 liters. The Jets Kettle has a long electrical…
Multinational Corporations and National Governments A national government regulates the laws of a given land and has very little influence on the laws operating outside the territorial borders. Multinational corporations on the other said can be said to be organizations that conduct business on several nations and thus can be said to be above national laws. Multinational corporations enjoy the advantage that the requirements of a particular country cannot limit the business conducted by multinational corporations. The operation of the federal governments is restricted by the laws made by the same government with contribution from the government’s nationals. On matters of power, government possesses power only to the extent that the Nationals are comfortable and the revenues collected are enough to support the government’s plans. Multinational organizations are not obliged to listen to the ideas of their customers but operate purely to generate profits and expand businesses. Multinationals do not suffer severely from sanctions made on them by governments since they have the freedom to conduct business on the environment that favors the company’s purpose. Multinational corporations are powerful…
Marketing Case Study Clearing the Air Most people want to live in a clean environment. Marketing cleaning products involves tactics ranging from rationality and logic to emotions and instincts. Some companies use the simplest possible terms, as basic as calling bacteria “germs.” Advertisers use cartoons and simple diagrams to show how the product kills bad germs and makes things “sparkle.” At the other extreme are the more complex and scientific explanations regarding a product’s ability to clean things up. In this context, the market for air purifiers has grown and developed in the past decade. Smaller items, such as air freshener sprays and plug-ins made by brands such as Glade, have been available for many years. Now, newer technologies, such as HEPA hydro-allergenic filtration, are available. The Sharper Image has been a leader in the marketing of new air cleaning technologies. The company’s basic product and brand, the Ionic Breeze, has been sold through retail stores and websites and via infomercials and inbound telemarketing for many years. One primary feature of all the Ionic Breeze products is silent operation. The…
Political Accountability and Media Media enables citizens to monitor the actions of the political class in a society, and use this information to make voting decisions. Indeed, media acts as a link between the political class, and the citizens. In many parts of the world, some states have been in loggerheads with their media houses regarding the content they expose for public consumptions. In the third world countries where democracy is highly compromised, the media are usually under siege for unearthing some of the uncouth government deals. In such countries, corruption has eaten to the bone of the society, and the media cannot help either. Media plays significant roles in educating the public of their rights, other than reading the constitutions. Research has also shown that in a country with a population of 4 million people, only about 1 million individuals may be interested to know the contents of human rights as provided in the constitutions. This implies that the rest of the 3 million people depend on the media for democratic education, and the creation of awareness regarding the…
Media Production and Analysis News Coverage Response History.com staff, 2010. 9/11 Attacks. https://www.history.com/topics/9-11-attacks History.com includes the following contents, World Trade Centers, Osama Bin laden, Pentagon, Twin towers, flight 93 and America responds. The article also has videos that show the post attack events. Besides, the article has a response on the attack. There is an omission of pictures and videos of the attack. The event is presented in the article by a staff of history.com in 2010. The article views Islamic extremists as the perpetrators of this attack against the U.S.A. The article points out those four planes are hijacked and two fly into the WTC. The third plane was directed towards pentagon and the fourth one crashed in Pennsylvania field. About 3000 individuals die during the attack forcing the U.S to fight against terrorism. There is a bias in this article as there allegation against the Islamic extremist that has not yet been confirmed. Moreover, it exposes Islamic religion as a hub for terrorists. It also portrays Islamic as extremists and terrorists. The article construct different perceptions for example,…