Managing Innovation and Entrepreneurship The Alibaba Group Introduction Innovative skill in entrepreneurship business is an all-time demanding tool for the success of any business. Such skills are often risk-seeking since they seek to turn any possible obstacle into competitive advantages in what is known as design thinking. The prominent global companies always employ the ideas behind the design thinking to enable their businesses to thrive to the desired competitive levels. Design thinking is; thus, the rationale companies follow to promote higher performance collaboration by inventing in various business innovations. Design thinking involves discovering the underlying business opportunities, and creating solutions to entrepreneurial problems. Design thinking entails five key elements, which every entrepreneur is looking forward to implementing for the success of the business. The key features include; defining the problem, developing the alternatives, determining the course of action, selecting the best option to provide a solution, and then executing the chosen alternative. Alibaba group is among the companies, which employ the design thinking approaches to arrive at various innovative ideas. The Alibaba group is interested in strategic business…
MARKETING / Marketing Plans – The graduate can create a marketing plan. Scenario: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you…
Political Accountability and Media Media enables citizens to monitor the actions of the political class in a society, and use this information to make voting decisions. Indeed, media acts as a link between the political class, and the citizens. In many parts of the world, some states have been in loggerheads with their media houses regarding the content they expose for public consumptions. In the third world countries where democracy is highly compromised, the media are usually under siege for unearthing some of the uncouth government deals. In such countries, corruption has eaten to the bone of the society, and the media cannot help either. Media plays significant roles in educating the public of their rights, other than reading the constitutions. Research has also shown that in a country with a population of 4 million people, only about 1 million individuals may be interested to know the contents of human rights as provided in the constitutions. This implies that the rest of the 3 million people depend on the media for democratic education, and the creation of awareness regarding the…
Media Production and Analysis News Coverage Response History.com staff, 2010. 9/11 Attacks. https://www.history.com/topics/9-11-attacks History.com includes the following contents, World Trade Centers, Osama Bin laden, Pentagon, Twin towers, flight 93 and America responds. The article also has videos that show the post attack events. Besides, the article has a response on the attack. There is an omission of pictures and videos of the attack. The event is presented in the article by a staff of history.com in 2010. The article views Islamic extremists as the perpetrators of this attack against the U.S.A. The article points out those four planes are hijacked and two fly into the WTC. The third plane was directed towards pentagon and the fourth one crashed in Pennsylvania field. About 3000 individuals die during the attack forcing the U.S to fight against terrorism. There is a bias in this article as there allegation against the Islamic extremist that has not yet been confirmed. Moreover, it exposes Islamic religion as a hub for terrorists. It also portrays Islamic as extremists and terrorists. The article construct different perceptions for example,…
Manufacturing industry “Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in new value edition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries.” Manufacturing is the production of merchandise for use or sale using labour and machines, tools chemical and biological processing, or formulation. The term may refers to a range of human activity, from handicraft to high-tech, but is most commonly applied to industrial production in which raw materials are transformed into finished goods on a large scale. Manufacturing takes turns under all type of economic systems. In free market economy manufacturing is usually directed towards the mass production of products for sale to customers at a profit.[unique_solution] Modern manufacturing systems includes all intermediate processes required for the production and integration of a products components. Agriculture plays an important role in the demand where PVC pipes are primarily used in irrigation and rural water supply. Both these activities get the maximum attention and fund allocation from central…
Measuring Customer Service Prior to beginning work on this assignment, read this week’s assigned readings. In the required article, Customer Obsession and the Platinum Rule (Links to an external site.)Links to an external site. (Reid, 2016), the author refers to the “Platinum Rule” for developing outstanding customer relationships and discusses the importance of customer service. Your textbook emphasizes the idea that customer service is a strong competitive weapon, which is difficult for competition to imitate. In logistics, the four dimensions of customer service are time, dependability, communication, and convenience. Advanced transportation and technology are the main drivers of globalization that contribute to these four dimensions. See Table 7.2 on page 124 of your text (Murphy & Knemeyer, 2015).[unique_solution] For this assignment, you will research DELTA AIRLINES (TRANSPORTATION COMPANY), write a paper that discusses how customer service supports logistics and supply chain management, and then analyze how this relationship contributes to a company’s competitive advantage in the global marketplace. Must be 600 to 900 words in length In your paper, Explain how your chosen company’s current logistics and/or supply chain management…
marketing campaign concept Discussion Question Chapter 13: Marketing Campaign Concept Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Marketing Campaign Concept Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following: Who is the target audience? What is your goal? [unique_solution]What approach and strategy are you using for the campaign? What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience? Part 2: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the…