marketing campaign concept Discussion Question Chapter 13: Marketing Campaign Concept Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Marketing Campaign Concept Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following: Who is the target audience? What is your goal? [unique_solution]What approach and strategy are you using for the campaign? What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience? Part 2: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the…
MANAGING COMMUNICATION Introduction Post-bureaucracy refers to management approach that incorporates informal inter-personal relationships by reducing chain of command and formal relationships. It pays attention to the subordinate’s decisions and their opinions leaving them to feel free to show their technical skills and exercise their competence without any limits. Therefore, post-bureaucracy brings the spirit of innovation and entrepreneurship among the workers. It’s characterized by hybridity and provides insights into the intrinsic difficulties that are involved in the refurbishment of the large complex organization. As such, the organizational structure a firm chooses is important as it dictates the way individuals interact and how power and control are shared within an organization. The basic principles of post-bureaucracy are acting strategically by being open to new developments and expecting helpful changes. It reflects an understanding which is trying to remove the distance between workers and their working environment and hence appreciating the flexibility, providing an open system and more effective use of social capital. The fundamental factors post-bureaucracy is the dynamic use of information and shining out of information-based power relationships (Annosi et al…
Marketing Strategy for K-Pop using Glocalization You will put together a marketing strategy to increase the global awareness and financial success of a global media product.Your primary concerns in this paper will be making a cohesive argument for a particular strategy to increase awareness of the product. you will need to make specific recommendations for actions to be taken to promote the specific media product chosen and not just general statements about increasing global awareness of any media. For example, if your product is from Korea, you will need to take into account the global flow of Korean pop culture and not treat it the same as you would American pop culture. [unique_solution]Below are a few questions to consider when constructing your argument (these are just suggestions to help prompt your analysis – you are not required to answer all or any of these questions): – How is the media product currently perceived globally? – Is the media product clearly tied to a local culture? How can this local culture be connected to global media flows? – Is there a…
Managing Innovation and Entrepreneurship The Alibaba Group Introduction Innovative skill in entrepreneurship business is an all-time demanding tool for the success of any business. Such skills are often risk-seeking since they seek to turn any possible obstacle into competitive advantages in what is known as design thinking. The prominent global companies always employ the ideas behind the design thinking to enable their businesses to thrive to the desired competitive levels. Design thinking is; thus, the rationale companies follow to promote higher performance collaboration by inventing in various business innovations. Design thinking involves discovering the underlying business opportunities, and creating solutions to entrepreneurial problems. Design thinking entails five key elements, which every entrepreneur is looking forward to implementing for the success of the business. The key features include; defining the problem, developing the alternatives, determining the course of action, selecting the best option to provide a solution, and then executing the chosen alternative. Alibaba group is among the companies, which employ the design thinking approaches to arrive at various innovative ideas. The Alibaba group is interested in strategic business…
MARKETING / Marketing Plans – The graduate can create a marketing plan. Scenario: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you…
Political Accountability and Media Media enables citizens to monitor the actions of the political class in a society, and use this information to make voting decisions. Indeed, media acts as a link between the political class, and the citizens. In many parts of the world, some states have been in loggerheads with their media houses regarding the content they expose for public consumptions. In the third world countries where democracy is highly compromised, the media are usually under siege for unearthing some of the uncouth government deals. In such countries, corruption has eaten to the bone of the society, and the media cannot help either. Media plays significant roles in educating the public of their rights, other than reading the constitutions. Research has also shown that in a country with a population of 4 million people, only about 1 million individuals may be interested to know the contents of human rights as provided in the constitutions. This implies that the rest of the 3 million people depend on the media for democratic education, and the creation of awareness regarding the…
Media Production and Analysis News Coverage Response History.com staff, 2010. 9/11 Attacks. https://www.history.com/topics/9-11-attacks History.com includes the following contents, World Trade Centers, Osama Bin laden, Pentagon, Twin towers, flight 93 and America responds. The article also has videos that show the post attack events. Besides, the article has a response on the attack. There is an omission of pictures and videos of the attack. The event is presented in the article by a staff of history.com in 2010. The article views Islamic extremists as the perpetrators of this attack against the U.S.A. The article points out those four planes are hijacked and two fly into the WTC. The third plane was directed towards pentagon and the fourth one crashed in Pennsylvania field. About 3000 individuals die during the attack forcing the U.S to fight against terrorism. There is a bias in this article as there allegation against the Islamic extremist that has not yet been confirmed. Moreover, it exposes Islamic religion as a hub for terrorists. It also portrays Islamic as extremists and terrorists. The article construct different perceptions for example,…