Etsy: Breaking Down a Business Mode Etsy is an e-commerce site that emphases on vintage, handmade and exclusive factory-made products. These items comprise of a variety of products such as furniture, kitchen gadgets, clothing, art, housewares and jewellery. The site website is similar to an open craft fair, where sellers primarily local artisans and small merchants set up an Etsy store and they then sell their products to customers who are composed of individuals who want to purchase unique, typically handmade products from local or small manufacturers. The website was launched in 2005, and by 2013, it had attracted more than 30 million buyers, and approximately one million sellers were registered on the platform. The idea of creating such a platform originated in a woodworking shop. Rob Kalin had graduated from a college with a degree in the classics. However, they avoided the traditional job market to concentrate on his woodworking talents (Barringer & Ireland, 2015). He created a unique product which was a computer enclosed in wood, but he could find a suitable market to sell his product. Therefore,…
Utilizing Digital Marketing for Small Businesses Starting a business is easy, but becoming a thriving entrepreneur is even more challenging, especially when one does not possess the right skills. For businesses to thrive, gaining a competitive advantage within their niche is critical in making them achieve even superior margins, survive harsh environments and beat the possible odds (Schaper et al. 21) The challenge is even more complicated for small businesses. A survey by the small business association in 2019 showed that out of all the small businesses started in the United States, only 50 percent survive beyond five years, and only 25 percent of small businesses make it through beyond 15 years (99 Firms). By adopting the right strategies, small businesses can withstand harsh environments and thrive. Digital marketing is one of the most important strategies that a small-sized business can adopt to gain a competitive edge in the market regardless of who the business competitors are or their geographical location.. Digital marketing is a form of online marketing that utilizes online-based digital technology and online marketing in promoting their…
Entrepreneur Analysis: A Case Study of Eureka Company Introduction Company analysis plays a crucial role in establishing the past, present, and future success and failures of an enterprise. Company analysis is an essential aspect of the business because it can be used as an evaluator when it comes to setting targets and goals. For this assignment, I have chosen to analyze Eureka Company, an electronic business that has served the Middle Easterners and some parts of Europe for decades. The paper is organized and divided into sections, starting from the executive summary cutting through to implementations and controls. The information provided in this paper is based on the company’s annual report as well as other scholarly documentation about the same. Executive Summary Eureka organization shopping precinct involved in the marketing segment of digital products and user integrated circuit technology. The company’s focus is on. The organization was at first settled in 2001 to fill the customer request hole in the retail division. Activities began in 2000, with the significant outlet being initiated in a 3700 square meter room in the…
Labor rights in business ethics Labor rights is a common issue in business ethics. The law requires employers to provide equal job opportunities. Besides, organizations must hire diverse workforce as well as enforce training policies that provide equal opportunity program. The workplace environment should promote a respectful culture to all individuals (De Stefano, 2019). However, there is still the existence of several practices that tend to break these guidelines. For instance, harassment and discrimination of workers based on gender, race, disability, age, or ethnicity is a common phenomenon in the business world. Research suggest that a considerable number of such breaches often happen unreported or unaddressed to avoid the costly legal and public ramifications. Hence, presenting some ethical dilemmas in the workplace. The major stakeholders interested in labor rights include the government, employers, and employees. Using stakeholder matrix to analyze the position of the stakeholders A stakeholder matrix is a significant tool can help to analyze the relevant stakeholders in attempt to determine the necessary actions that align to their goals in addressing the labor rights issues. They exist in…
Nature-based Solution and Circular Economy Natural Based Solutions are defined as actions that are taken to protect, sustainably manage, and restore natural or modified ecosystems, that address social challenges effectively and adaptively, simultaneously providing human well-being and biodiversity benefits. The text defines natural-based solutions in a manner to tackle global problems with the aim to bring effective changes in all the levels simultaneously. The natural-based solutions emphasize the value of bottom-up policy influencing so as to establish an order that helps accomplish the different objectives on a significant scale. Although the goals are aimed at improving international living standards, there is a need to involve the national and local governments. As a result, there is a need to shift the existing policies and regulations that are necessary to straighten out from the very beginning to allow innovative projects to happen that cuts across sectors. After setting the programs in the field, there is a need to continually collect feedback on relevant policies across the different scales in the governments and thereby getting effective changes and then embedding the actual changes…
“the 22 Immutable Laws of Marketing,” The book, “the 22 Immutable Laws of Marketing,” is written by Al Ries. For business people and marketing executives, the book is a marketing classic that answers some critical questions in the field of branding, promotion, and advertising. The primary theme of the book is that the purchasing behavior of people follows particular patterns. Ries describes these patterns as laws and that companies and business executives have to align their marketing with these laws or risk substantial failure (Ries, Trout, and Drummond 12). The line of thought adopted by Al Ries is that if nature has its own sets of laws, then marketing should also have laws that guide the practice. Al Ries then proceeds to give several examples to illustrate the validity and reliability of these laws, and examples of business organizations and companies that have failed by choosing to ignore them.. Summary of Key Facts and Review of the 22 Laws When a business executive or an organization makes a mistake today, footprints immediately show up on its back as the competition…
{Ideal Points That Will Make a Living Space Feel Like a Home|Tips to Consider In Transforming a Living Space to a Home|Guidelines That You Need to Follow to Make a Living Space Feel Like Home} {Some people are fond of moving from their previous living space into another area to feel at home and feel the change.In order to feel at home, some people consider and are fond of moving from their previous living space into another are to feel the change.Check it out and you will find that most of the people consider moving from the previous living space into another area in order to feel at home and feel the change.} {However, there is no need for all this movement as you can make the living space you are currently in look and feel more of a home.You can make a living space that you are currently in look and feel more of a home and for this reason, there is no need for all this movement.A living space can look and feel more like home all…
Diversity in accepting disabilities in the workplace Introduction The concept of disabilities in the workplace has been as controversial as it has existed. Employers and employees who are not disabled still find it challenging to accept people with disabilities in the workplace. People with disabilities continue to face significant barriers to the labor market, leading to a state of diversity in the way that they are accepted in the workplace (Khan et al., 2019). While some employers and workplaces acknowledge and accept people with disabilities, some workplaces still have not considered the ethical benefits and the possibilities of working with people with disabilities. This article discusses the concept of diversity in accepting people with disabilities in the workplace. Specifically, this essay will focus on the factors that lead to diversity in accepting disabilities in the workplace and conduct a literature analysis of past research and articles on diversity in accepting disabilities in the workplace. The literature review will help the reader to understand the nature of the diversity in the workplace and how the literary works have influenced the job…
sourcing philosophy nike inc The sourcing philosophy of corporate social responsibility is the identification process of the role of the organization’s presence and continued growth within a community. It involves numerous activities, all defined by the respective industry of the organization. Creating positive impacts is the objective of any organization. Therefore, by implementing a sourcing philosophy, the result may include strengthened local economies and motivating creativity. The organization will present a proactive approach toward helping the local community. The footwear company assessed was Nike Inc., one of the critical aspects of the company’s code of ethics was the appreciation of its primary competition. They address the notion by identifying the lack of motivation to utilize unethical strategies for competitive advantage (Nike Inc., 2020). The employees are expected to be loyal to the company as well as its consumers. The organization also favors a discrimination-free and open working environment. The code of ethics is specific to sexual, racial, ethnic, or political discrimination (Nike Inc., 2020). Finally, the business enforces its commitment to ensuring the environment is protected. The company enforces the…
Civic and Social Responsibility Turning into a Certified B Corporation advances a positive headway for business. It is noticed that B Corporations help build up a surprising standard for organizations that promotes incredible social and condition execution, clear picture, and responsibility with a characterized reason (About, 2019). This means this kind of company has an objective of prevailing through decency, stable bonds with the general population, and a craving to serve their partners. B Corporations present accomplishing their development and benefits through being emphatically dynamic with representatives, the network, and the condition. B Corporations outline what their goal is and what their expectations are. They consider the partners past themselves while practicing business. Certified B Value A Certified B Corporation goes past the essential business target to acquire benefits. It presents esteems that plots how the business will continue the activity and the relationship it will have with the clients. One of their objectives is to advance advantages for all partners and not just think about the partners. B Corporation’s esteem is that it moves trust between the client and…