Media Reality vs. Actual Reality ‘Subject of a life.’ In the last decade, social media has dominated human interaction. It has roughly 2 billion active users at the moment. The continually increasing use of social media as a human interaction platform reflects a world society today driven by technology as well as mass communication (Kalof, Linda and Amy, 2007). Considering social media popularity among people in the world, it is crucial to ponder the impact it has on a given person as well as the entire society. Although there exists a myriad effect, an obvious one is the complicated facades usually bred by social media, which seek to compromise the real character for the outward appearances. Human beings have often been social creatures. Social groups offer individuals a sense of purpose. Further, comments, as well as likes, makes a lot of people feel validated by others. The consequences of this are individuals living in a façade realm, which most often result in them developing virtual attributes as well as traits of pretense. The effect is that the aspect of life…
Mediated Communication. A network connects you to other people, which can support the success of an individual by linking them to people who have influence and resources, thereby achieving their set goals. An efficient network should provide valuable information that is not common for people. Networking facilitates brainstorming, where it gives a platform for different people to provide their input of ideas from their knowledge and experience aimed at problem-solving. A group presents a vast pool of possible solutions to a given problem as compared with individuals. Therefore, a reliable network can indeed go a long way in connecting you to people who have the same interest as yours. This is depicted in how Karen uses different types of networks to reach a wide range of people and convey her message, which discourages setting up of casinos. One of the properties of the network, evidenced by Karen and Casino Philly, is that it has reliable connectivity. Connectivity deals with how reliable a network is at linking with people one already knows. A good network should be able to cover…
differences and similarities between a manufacturing organization and a service industry Service and manufacturing organizations or industries are critical components in a business environment and form significant activities in trade. The two industries complement each other in terms of meeting consumer needs and striking an equilibrium in production and supply. The two, however, have many differences that are mostly derived from their nature of operations. Even with the many variations, the two share some similarities, which are very significant and vital to learn about as they also help define the nature of operation run by either the service industry or the manufacturing industry. In regard to this subject, this discussion essay aims at identifying and explaining the various differences and similarities between a manufacturing organization and a service industry while comparing the various key functions and core processes between them. For clarity purposes, the definitions of the two industries are relevant. The service industry refers to a type of business that is entirely meant to work for customers in terms of providing services and sometimes goods for the customer. It…
The Concepts of Management Practices and Dynamic Capabilities Does the utilization of updated management practices lead to enhanced organizational productivity? The current debate revolving around this question is imperative in both research and academic circles. While some scholars attribute these activities to sustained growth, others believe that they sometimes lead to an organizational decline or failure (Brito & Sauan 2016, p. 3). These divergent opinions highlight the disproportionate influence of different operationalization practices and non-controlled content on performance. In essence, they underscore the need for further empirical studies to comprehend the correlation between updated management practices and productivity. At the same time, the theoretical discourse has been intensifying over the years, thus challenging the significance of the resource-based model in accounting for performance heterogeneity at the organizational level (Brito & Sauan 2016, p. 3). Therefore, a critical review of the existing literature is necessary to comprehend the relationship between management practices and an entity’s output potential, growth, and decline or failure. The present paper contributes to this discourse by drawing on existing research papers to explore the association between these…
McDonald Company Overview McDonald Company Overview McDonald’s Company is the global biggest fast food provider, with even many than 34,000 cafeterias that serve 69 million customers in over 118 countries each day. The Company has headquarters in Oak Stream, Illinois. The corporation is classified on the NYSE exchange and is in the restaurant business. The corporation also has a foreign market. With its owner, Ray Kroc, McDonald’s rich history started. He has built a stable base with McDonald’s dream and the determination of his professional managers to maintain McDonald’s arches bright for the coming years. Description of the business McDonald’s Corp is active in McDonald’s global restaurant activities and franchises. The restaurants of the Company are run under joint venture arrangements between McDonald’s Corp, franchisees, and associates (Nuque-Joo, 2019). On December 31, 2012, the number of restaurants operating under traditional licenses was 19,869, of which there were 6,598, of which the corporation owned McDonald Corp, 4,350 were developmentally authorized restaurants, and 3,663 were cafes associated. McDonald brand The McDonald’s brand is among the most famous and influential products of the…
MarketQuake Workstation Industries, Globalization Report Key Areas of Focus Globalization has undoubtedly become one of the essential concepts in business because it affects the economy, life environment, and society, which in turn enhances competition and rapid changes in technology. Capturing additional customers overseas and gaining exposure requires proper preparation by the business, particularly the vital areas that drive the business decision. It is significant if global expansion is good for the business. Initially, it is critical to determine if a service or product adds value to the international community (Abner, 2015). Knowing and understanding the cultural environment that the business operates or intends to operate can give it an added advantage. Besides, there are legal and regulatory issues that must be taken into account because the ability to work within the local laws and regulations is an explicit guarantee that the business can operate in foreign markets (Abner, 2015). It is advisable to seek international legal counsel before engaging in global trade. Foreign government considerations also must be looked into because they affect the currency exchange rates, accessibility to needed…
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MARKETING MISTAKES AND SUCCESSES Question 1. How could the Company have erred so badly in its estimates of spending patterns of European customers? The Company erred significantly in estimating its spending pattern on the European customer. The Company did not remember to put into consideration the cultural and geographic differences that existed between the Americans and the Africans. The examination of the cultural and geographical differences is vital for any company. The cultural help gives insight into the specific commodities that the Company could produce for a particular group of the people; cultural understanding also enhances the Company to understand which products are not supposed to be manufactured in a particular region. Knowledge of the culture of the target consumers is critical for any company before starting the business. Understanding the culture of a particular group of people helps the Company to establish a detailed knowledge about consumer preferences. Euro-Disney Company made a huge mistake on its failure to investigate the cultural differences and the boundaries that lied amid the Americans and the Europeans. The Company projected its income revenue…
Nike Base on Marketing Vision Nike Company is based on the characteristics of innovations and discovery in the providence of athletes’ products. Nike traces its origin in Japan, later to California, developed production worldwide. With its dominance felt in the U.S in branding the athletes. Currently, Nike is widespread all over the world.it the adoption of development in technology meets strategic marketing; for instance, impacting the football and basketball games through the obtaining of Umbro. Advertising strategies that are adopted by the company are the use of professional athletes to increase their publicity. Targeting of the teenage market to curb the stiff competition that is presented by other brands such as Reebok and Adidas Nike meeting the competitive pressure that is posed by the competitors who produce the almost similar product is differentiated by the immense marketing strategies and the continued advertisement on its products to ensure that duplication is not possible. Availability of workers’ rights and employment laws hinders Nike’s internal performance.sorrounding legal issues are other significant issues that Nike is found dealing with its operations. An increase…
Marketing Strategies It is not easy to establish and grow a business, especially in a competitive industry and market. First, one has to have a workable idea, and then one needs to define the company’s profitability level by identifying their target market and offering customers quality products that will satisfy their needs. Marketing strategies ensure that the company, and its products are visible for the right customers and the minimum costs are used to popularize the products to achieve the highest profits and also remain relevant in the market. The best marketing strategies are those that help a company to attract customers and retain them for a long term engagement. This paper will discuss the various types of marketing strategies, their advantages and disadvantages, and the criteria that a company can use to evaluate the effectiveness of the marketing strategies. The various types of marketing strategies that the motor scooter company can use to market their products include; search engine optimization, which is the process of making changes in the company’s website contents and design to ensure that it appears…