Business Ethics: Case Study The onset of Covid 19 has not only shaken the health sector of most superpower countries such as Italy but has also led to significant economic depression in the world economies. Among the many industries that have been affected include the airline industries. This is because the airline industry plays a crucial role in the transportation of people and goods from one destination to the next. The halting of the airline services has led to massive losses, with the majority of the airline operators such as the British Airline suffering massive losses and calling for an emergency bailout as a measure to prevent the airline companies from sinking (Jones, 2020). The British airline company has found itself in an ethical dilemma as a result of the Covid 19 state of affairs. This has resulted in British airline business taking measures such as laying off employees or sending employees on a compulsory non-paid leave day. These measures have ethical implications because they affect society for the best or for the worst. According to Kantian ethical theory, any…
Pricing Strategies for SCB company A pricing strategy is a method which is used to determine the best price for a product or service. Pricing strategies assist in choosing prices that maximize gains and shareholder value while considering consumer and market demand. Pricing strategies consider many of the business factors, such as revenue goals, target customers, brand positioning, marketing objectives, and the uniqueness of the product. They can also be affected by external factors like pricing of the competitors, customer demand, and economic trends. Some of the pricing strategies which can be applied by SCB are discussed below. Premium Pricing Strategy It is a prestige pricing strategy which is adopted by companies to present their products as high-value or luxurious. Prestige pricing takes into consideration the perceived value of their product and not necessarily the production cost or the actual value of the product. Premium pricing is a direct function of brand perception and awareness. Brands who apply this pricing method are known for providing value and status through their products, which is why they are priced higher than other…
Social Media or Cable News in American Democracy Functioning It is correct to establish that the use of social media has changed the perspectives of individuals through its effects on contemporary democracy within America. It can be found that the use of social media platforms such as Facebook and Twitter hinder contemporary democracy within the United States. The perspective taken towards social media was developed towards promoting democratic ideas and making the elections within the United States adhere to contemporary concepts. However, it is correct to indicate that the user account breaches, fake news developed, and effect in the influence on campaigns it played, primarily in the presidential election in 2016, hindered the democratic benchmark of popular sovereignty (Birgenheier Ch 3). The polls within the United States would not be depicted to be free and fair through the effect Facebook had on the voters. Furthermore, on the other hand, cable news such as CNN and Fox News have tremendously strengthened then benchmarks of democracy within America. For instance, CNN shows that help to highlight the nature of politics in America…
Social Media Matters How might marketing practice have evolved if the technology that existed in 1990 was still the prevailing technology of today? Before the introduction of social media and technology, organizations used to engage in marketing practice. If the technology that existed in the past was still evident today, marketing practices would have embraced purpose, delivery, and ownership. Marketers would desire to have an in-depth understanding of the problem and insight in order to develop an effective purpose that addresses the identified problem. The company would also have embraced a transformational mode of marketing through active communication and action as well as revolutionary models of production and provision of services (Durmaz & Efendioglu, 2016) Organizations would engage in in-depth marketing research in order to benefit from marketing opportunities and insight. Invention strategies would be focused more on position differentiation and targeting in order to stand apart from competitors by creating experiences that are tailored to consumer needs and experiences. In such circumstances, competition, imagination, and hard work would prevail to ensure continuous diversification of channels. Organizations would be engaged…
The use of social media in Advertising Introduction The use of social media advertising as a marketing tool has been on the rise. As of 2019, it was estimated that a total of 3.196 billion people, which is 42% of the global population are active social media users. This is a trend that has been on the rise. This is further projected to rise at an estimated cumulative annual growth rate (CAGR) of 14.1% to 2023, leading to an expected increase of users to over 17 Billion users (Market Watch, 2019). The above social media use and growth trends have necessitated its use and adoption in marketing. As Whitelock, Cadogan, Okazaki and Taylor (2013) demonstrated, entities are gradually shifting towards the use of social media as not only their supplementary but also their main and core marketing strategies and tools. This is a trend that is projected to rise and expand into the future, as social media use and popularity increases. The proposed study is an investigation of the manner and context of social media use as an advertising tool.…
Professionalism and Social Media The use of social media can have a considerable impact on the health of nurses both in the working environment and on an individual level. Both negative and positive outcomes come as a result of using social media for nurses, particularly concerning health implications. Some of the posts and conversations personally that I have had an encounter with, especially on Facebook and Instagram is in the incidence of the perpetuation of negative societal patterns of behavior in the shared information. Most people are unaware of the social media impact on their feeling of identity (Westrick, 2016). A good example that I had an encounter with is the incidence of some individuals posting pictures of obese individuals and making fun of how they look. Concerning the standards of nursing ridiculing along with making fun of people that are in health conditions such as obese individuals in totally unethical since it violates the ethical principals of healthcare such as nonmaleficence which means to not harm and in this case, the patient sense of identity gets damaged in…
Issues Facing South Africa South Africa is struggling with economic challenges that need to be addressed to bring it back to a better path of economic growth. Some of these challenges are crime, racism, corruption, unemployment, politics, and poverty. The biggest challenges have been outlined as corruption, unemployment, and crime. The problems identified above have greatly influenced how the country deals with national concerns and the responses they give. In this paper, we are going to discuss the impact of these challenges, their consequences, and how they influence the decisions made. One major problem among South Africans is corruption. This is demonstrated by the questioning integrity mainly by the leaders. “A generation after the end of apartheid in 1994, black South Africans are still mostly shut out of the country’s economic opportunities, while ANC officials have enriched themselves largely through government contracts.” There have been lapses in governance due to the mismanagement of funds. Inefficient boards and project delays have resulted in inadequate service delivery robbing the country billions of money. This has led to the country’s loss of developmental…
Is AI the Secret Sauce for Financial Marketing Solutions? Among the more recent technologies, Artificial Intelligence (AI) could have the biggest impact on finance marketing. First discovered about 70 years ago, AI has transformed many industries already. From supply chain to retail and travel to education, AI has completely changed how work is done in these industries. The technology is predicted to have a similar impact on finance. Common Challenges in Finance Marketing Although financial service providers face many marketing challenges, most providers struggle with five key problems, namely; Commoditization As the financial market grows, thanks mainly to digitization, so does competition. Today the competition is so high such that many financial services providers find themselves offering the same products. Commoditization is a situation where the products and services offered by multiple market players are pretty much the same. When this happens, products from competing players can become interchangeable. As a result, consumers feel that they can move between service providers without losing value. Where there’s high commoditization, it’s very easy to lose customers no matter the quality of your…
The Best Time to Contact a House Removal Company House removal companies have been existent for a while now. They have played a vital part in helping numerous people live in clean and rubbish-free homes. The fact that many people have used such services does not mean all have. That is why some people do not know certain things about such firms and their services. Basically, you will find them asking so many questions. One of the most common ones is, what is the best time to contact a house removal company? Well, here are some answers. When you lack the Necessary Expertise Contrary to popular opinion, handling and removing waste is not a simple thing you pick up and do. Basically, you need some expertise to sort, collect, and dispose of rubbish. This is because different types of rubbish are disposed of differently. When you realize you lack the necessary skills, contact a house removal company. When you contact a house rubbish removal company. Once you do, a proper team capable of handling everything for you will be sent.…
Six Sigma Philosophies: Carrefour Company Importance of Lean Six Sigma Philosophy Running a company requires proper management of the company’s environment. This comprises of the internal environment which includes aspects like the company’s working and managerial staff and infrastructure, and the external environment which is made up of factors such as government policy, supply and demand and competition from other niche-dealing companies (George, Maxey, Rowlands, & Upton, 2004). In order to successfully run a company or a service organization, one requires an array of tools and methods that form the basis of how to formulate and implement company rules and regulations. Among these many tools of governance is the Lean Six Sigma method, which dates back to Japan’s Motorola Company in the 1980s (George et al., 2004). Lean Six Sigma can be described as a managerial concept that traditionally focuses on the elimination of company-related waste like overproduction and extra-processing, and improving the quality of company output. It can be divided into two parts, Lean and Six Sigma, each of which provides an array of tools that allow the concept…