Important Factors to Consider When Using Internal Branding As A Management Strategy A Healthcare Case Study Internal branding is becoming more relative and necessary as a management strategy in the healthcare industry. Internal branding is a process of making the employees aware of the products and services offered by a given institution.  The organization’s goal for internal branding is to turn workers into trademark ambassadors that increases its growth Employees should be made aware of the operations and products and services offered by the organization. The activities of the organization inside equally reflect the outside undertakings. When they are involved, they feel a sense of belonging. When workers are confident and believe in the services offered, they are likely to be the lead marketers. Research shows that when employees are proud of the products and services provided, they become a lead team towards making the clients aware. They will refer the products to other people. The organization should come up with thorough and proper strategies to come up with suitable internal branding. The workers should have a bigger picture and…

Summary of World in a Balance           The people paradox is a 56 minutes sized film that was narrated by Oliver Platt. The writer of the film was Sarah Holt, who also directed and produced the film. World in Balance revolves around three countries in the world that is Kenya, Japan and India. The video analyses how different social and economic activities have contributed to the creation of population profiles that are different. According to the film, India is faced with different challenges. The video shows that overpopulation is one of the problems facing India, and it is caused by the high birth rate in the country. Women in India have no rights to making productive choices since men make all decisions, and this also contributes to overpopulation. The film shows that India is faced by other problems such as infant death. Illiteracy in women is also another problem facing India. Women in India have low standards in society since society is male-dominated. According to the film, gender discrimination is widely spread in India not only among the poor but…

research of knowledge management (KM) Summary: This report presents consequences obtained in the research of knowledge management (KM) that was performed at VTT electronics. VTT electronics is the technical research centre based in Finland. A process model is proposed as an abstract and generic model to use in knowledge management projects, and this is based on analysis of literature as well as prior experiences with SPI (software process improvement). The primary purpose of this model is enabling one to comprehend Knowledge management, performing analysis and planning the processes in an arranged way, and ensuring the essential aspects that are taken into account within Knowledge management projects. There is a distinction in two parts of the model that divides the process into operational processes and co-ordination processes. Co-ordination processes explain what should be performed to initiate as well as to control KM activities. Operational processes explain what is done while performing the operations of knowledge management. Co-ordination processes are arranged in a cycle of analysis, planning as well as defining and effecting for supporting continuous improvement. Operational processes include Identification of…

Mercedes Benz Mercedes Benz designers aim at reconciling modernity and tradition through designing cars for the future. They create high tech and modern luxurious vehicle, which is both intelligent and beautiful. Mercedes Benz’s vision is becoming the world’s center for customer service in the automotive sector. The company originates from the first petrol-powered car by Karl Benz.  The trademark was created in 1902. Pepsi PepsiCo manufactures a carbonated soft drink, which was created in 1893 by Caleb Braham. It was formally known as Brad’s Drink and later renamed as Pepsi-Cola on August 28, 1898. The vision of this company is to continue all areas of the world through its operations. The company became bankrupt in 1923 during the First World War. McDonald’s McDonald’s company is an American fast-food company founded in 1940 as a restaurant run by Maurice MacDonald and Richard. It is the largest restaurant chain in revenue in the world, serving more than 69 million customers daily and more than 100 countries in the year 2018. Their vision is to be the world’s best quick service place through…

Sumo wrestling Sumo wrestling is a form of full-body contact attempting to force the opponent to move out of the circular ring or making the opponent to lose balance and touch the ground with any other body part except the soles of the leg. Sumo began in Japan, and it is the only country where the sport occurs professionally.  It is a martial art in Japan. Sumo has a lot of history and traditions of Japan that it preserves and even currently, rituals are performed before the game starts, such as salt purification from Shinto. The wrestlers are regulated by the Japan Sumo Association which gives the rules of the game. They are also provided with shelters at the communal training stables called heya, where they are provided with all their basic needs that are guided by very accurate culture and tradition. Scandals and a lot of conflicting information worldwide about Sumo have greatly affected the reputation and a sudden fall in ticket sales. Accusations have also led to the fall of the number of recruits. However, with all these…

Sunny Destinations: Escape the Winter Cold As the cold season fast approaches, we start making plans for a possible winter getaway. Before you get down to planning your vacation, you’ll need to have a good idea of top sunny destinations. Here are some destinations that warrant a place in your bucket list. Top 10 Sunny Destinations you must Visit Marrakech, Morocco The lush Moorish-style gardens of Bahia Palace and lively Djemaa El Fna Square highlight the numerous features of this fantastic winter sun destination. Enjoy the unexpected banter and beauty in the Marrakech souks. The bargains and bustling atmosphere converge at the heart of Morocco. Koh Samui, Thailand. Tourists throng this sunny destination for its pristine beaches and warm weather. Rent a scooter and discover the hidden treasures on the island. Chase waterfalls and go coconut crazy as you mingle with the friendly locals. Dubai For a perfect combination of explosive city experience and a relaxing beach holiday, Dubai is your best bet. The colourful spice markets and gastronomic feasts spice up desert adventures available in this top destination. Bali,…

Local Utility The local utility that supplies the surrounding with the electricity is Sunrun. It was founded in 2007, and it provides residential solar electricity. It has monopolised the market, offering both commercial and domestic power to the locals. Being that it is the only company that supplies the area with the electricity, the locals have complained of the low level of response in case of blackouts. There are no other companies that provide electricity to the community, so they have dominated the market. As it stands now, they have not been able to supply certain areas with power. The worst thing is that they have been increasing the prices of their product complaining that the cost of production has skyrocketed. The company sites inflation as one of the reasons for price hikes. Even though the locals have been complaining about the high cost of power, the company does very little to justify the reason behind high prices. Some locals believe that the fact that they have monopolised the market; they do not care about the quality of service they…

Performance Evaluation Article Review In “The Performance Management Evaluation,” by Cappelli and Tavis, Performance evaluation in any organization is crucial to determine the future growth of employees. The assessment aids in guiding employees for effective performance. In many organizations, performance appraisal identifies the strengths and weaknesses of employees and helps the management in gauging them. Leaders and managers use the tool to run businesses and other enterprises (Cappeli & Tavis, 2016). The tool is essential to both the workers and the employer as it makes providing feedback simple as well as singling out quality production and noting down future expected jobs. Therefore, assessing performance from the employee and employer is critical to the achievement of goals of any organization. According to the authors of the article, self-evaluations are critical to giving employees opportunities to have a self-report of work done to present to the employer. The employer has the chance to reflect on their performance and skills and their contribution to organizational performance. Besides, employers note their strengths and weaknesses and areas to improve for the betterment of the organization.…

Mistaken perceptions             Human is to error, and so is my perception of a classmate who I have hated a lot during my campus life.  My perception about him has proven to be terribly wrong, in a manner that I thought that some other force has been leading me to a wrong conclusion. I have for long thought that one of my classmates was a homosexual, until I was proven wrong recently. I cannot imagine my perception on the guy has been terribly mistaken. The least I can do is to seek an unconditional apology. Based on my religious background, I have known that homosexuality is a sin, and there is no way I can compromise on that. While I appreciate the fact that I have erred in this case, I have learned a lot about how perceptions can lead to a wrong conclusion. It was on a Sunday morning, sometimes in June, two years ago, when I found my classmate sitting suggestively at the hostel with a friend of mine. Immediately, my mind was busy thinking about what could…

PACIFIC CATARACT AND LASER INSTITUTE Introduction The Pacific Cataract and Laser Institute is one of the largest operators in the healthcare environment. Dealing with a rising number of individuals patients experiencing different eye issues, the clinic has continued to offer various surgical operations and services to these patients. However, in some situations, the organization experienced various problems that emanated from the organization’s environment. The case study analysis and illustrates the different concepts and issues that cloud the organization. However, a more insightful way to fully understand the organization is through looking at the various external environment factors and within the issue map of the company. Additionally, the validation will give a clear justification of the issues identified and the way forward for the organization. Pacific Cataract and Laser institute external analysis The analysis focuses on different factors within the clinic’s external environment, and that affects its competitive aspect in the healthcare environment. These factors are contributed by the independent variable and which affects the organization’s operations (Khan & Khalique, 2014). Understanding and managing the external factors of the company ensures…