Cirque du Soleil
Cirque du Soleil competes in the entertainment industry, where it competes with other service providers such as sports, movies, and live events. The main competitors include Cineplex, a company in Toronto that offers movies and other video entertainment. Another competitor is SFX, located in New York, and it offers entertainment in the form of live events and other digital shows. Finally, Two Bit Circus, which has its headquarters in Los Angeles and mainly provides recreational services.
Given the consultant position to address some threats and weaknesses, my recommendations would revolve around the top executives. This is because they have the right mandate to diversify the company’s portfolio. The company should enhance flexibility to embrace different ways of income generation and at the same time, encourage different people to take part in their services. It is agreeable that nothing much can be done during the recession period. However, other channels can be used to generate income, such as TV programs and ticketing auxiliary, to reach out to target groups who do not afford to pay for traditional trademark shows.
When it comes to internal weakness, there is saturation in the trademark shows that increases the loss valuation. The management should expound its appeal by improving its growth outside North America. Research should, therefore, be carried out regarding other cultures to guide in the design of new shows. By doing so, Cirque du Soleil services will be accepted readily in different countries and help in revenue generation, especially in times of financial crisis. I recommend that the newly designed shows be offered sparingly in selected demographic areas so as to give customers time to perceive its sense and slowly associate value to the shows.