Coca-Cola Corporate Social Responsibility

Coca-Cola is a multinational company that serves people in over 200 countries from around the world. The company has incorporated corporate social responsibility as an essential part of business strategy. Coca-Cola is committed to establishing sustainable communities in all the countries and territories it operates across the world. The company has initiated several programs aimed at conserving the environment and creating sustainable communities. Coca-Cola gives at least one percent of its annual operating income back to the community to support various initiatives and programs. The corporation in 2014 gave back $126 million of its operating revenue to the community. This money is usually used to promote healthy living programs, education, women empowerment, water supply initiatives, and humanitarian relief programs. For example, the company has launched several programs in the Middle East aimed at promoting the welfare of citizens in this area (Coca-Cola, n.d). It supports university students aspiring to become entrepreneurs through its “Ripple of Happiness” program and also provide clean drinking water to refugees through the Arwa “Price Water” initiative.

Coca-Cola has committed to conserving the environment by reducing its greenhouse gas emissions to the world. The company’s delivery trucks emitted approximately 3.7 million metric tons of greenhouse gases to the atmosphere. The corporation is investing in delivery trucks that are fueled by alternative and clean energy sources. It aims at reducing its carbon footprint by 25% in 2020 (Coca-Cola, n.d).

The corporate social responsibility is benefiting Coca-Cola through the reduction of costs and risks, creating a competitive advantage, and building its brand reputation. The costs and risks are reduced by using clean energy that lowers the cost of complying with environmental regulations in different countries. CSR activities also enable the company to attain tax advantages provides by governments to companies that support positive community relationships hence reducing the number of regulations. CSR also enables Coca-Cola to gain a competitive advantage since the majority of the people wanted to be associated with socially responsible companies. CSR ensures the attract more potential customers and retains existing ones through its CSR initiatives. It also builds a strong brand reputation and acceptance among the customers due to the positive impact created by its CSR programs.

 Part 2: Menlo Innovations SWOT analysis.

• Client Name

Menlo Innovations

• Strengths (S)

Employee satisfaction. The company processes and culture are aimed at creating joy for employees.

Constant growth. The company has been growing and expanding its market and revenues since it started.

Very talented team employees in the field of programming and soft skills. All employees work in pairs.

• Weaknesses (W)

No clear leadership structure. This may affect the crucial decision-making process.

High cost of training and mentoring new employees.

Working in short cycles leads to too many mistakes.

• Opportunities (O) – PESTLE items

Political: stability in many markets, government support for automation

Economical: growth third and developing countries, economic stability in developed countries.

Social: high demand for quality customer services, cultural diversity and demand for applications.

Technological: high adoption of mobile technology, automation in business, a high number of online transactions.

Legal: More patent laws protecting companies against software piracy.

Environmental: rising focus on social sustainability to attract more clients.

• Threats (T) – PESTLE items

Political: instability in major markets, trade wars, and regulations.

Economical: slow economic growth, low disposable incomes can reduce buying power.

Social: some cultural diversities may resist the products

Technological: adoption of mobile technology and the internet of things likely to drive down demand computer software.

Legal: more laws and regulations governing the software industry

Environmental: high investment in creating business sustainability.

Analysis

Menlo innovations have the opportunity to grow and expand its market in the software development industry. It can use its strengths in areas such as employee satisfaction and the availability of a large pool of talent to leverage the high cost of training and mentoring new employees. The cost can also be brought down by leveraging the culture of employee satisfaction to reduce turnover and retain top talent. This will significantly reduce the cost of hiring, training, and mentoring new employees. The company can also use it, top talent employees, to train junior employees on how to work in short cycles to reduce the number of mistakes they make while working in pairs.

Menlo Innovations can also utilize its strength and the available opportunities to address its threats and weaknesses. The company should take the chance of political stability in the world to increases its investments, venture into new markets, and increase its performance. Many opportunities are up the grab due to governments’ support for automation worldwide. This offers the company an expanded market to market and sell its products. Menlo Innovations should take the opportunity of economic stability to leverage threats associated with future economic factors. It should take this opportunity to boost its sales revenues in both the developing and developed world.

Menlo Innovations can improve its performance by diversifying its product portfolio to include applications. There is are rising demand for mobile app and software to cater to the rapidly growing mobile technology and the Internet of Things. There are also opportunities in the growing number of transactions where the company can venture into the development of software applications that support electronic commerce and online transactions. The company can also leverage on-demand for stable and high quality customer service systems to create products that meet client demand. For example, Menlo Innovations can increase its investment in developing high quality computer games.

References

Coca-Cola . (n.d). Corporate Social Responsibility: it’s in our DNA. Retrieved from https://en.coca-colaarabia.com/our-company/corporate-social-responsibility-it-s-in-our-dna

Menlo Innovations. (n.d). We design & develop custom software, We operate on a proven unique process, and We are process consultants. Retrieved from https://menloinnovations.com/