coca cola launched a campaign that aimed at capitalizing on the excitement during the festive period
In 2017, coca cola launched a campaign that aimed at capitalizing on the excitement during the festive period. The campaign require consumers to explain why they were ultimate fans and win themselves a chance to sleep over o the popular Coca Cola Christmas truck. This simple action created significant buzzing social media platforms and the online community as well. It should be noted that this campaign played a major role in large scale marketing since it enabled thousands of people aware of the coca cola as a company and its products.
Social media and online platforms have been cited as effective tools of increasing brand awareness. Therefore, by coca cola ensuring that there is an increased buzz about its offer it increases awareness of its brand and product hence being more popular among the young and old. As a result, Coca Cola is among the most popular brand across the world, from first world to third world since it understands the significance of social media and online platforms in increasing awareness. This platforms increase awareness since they are used by every person and offer a platform to discuss or make reviews and comments about a brand or product (Ryan & Jones, 2011). Therefore, this campaign gained large success in increasing awareness of the brand.