COMMUNICATIONS AND MEDIA IN AUSTRALIA

COMMUNICATIONS AND MEDIA IN AUSTRALIA

Does it make sense anymore to talk about ‘Australian media’ in the era of the Internet? What is the role and value of Australian media and content? Your discussion should analyze one of the case studies below. Introduction Throughout history, both media and technology regarding public communication have undergone paths which can be easily intertwined. Current technologies have emerged in society, and media stakeholders have embraced them while in other cases keeping them at arm’s length, especially the technologies which have emerged with opportunities to extend coverability, impacts, and media quality (Meikle, 2014, pp.12). Emerging technology, however, has challenged media at times in explicit ways to leave the old-age operations while at the same time presenting threats to viability media operations. On some settings, current technologies emerge with serious ethical apprehensions.

One of the emerging technologies in media communication is the internet. Although the Internet technology had not been primarily designed as a mechanism to convey information and news, it has been proven to have occupied the position of a news channel (Meikle, 2014, pp.12). In quite some countries, Internet platform has become the primary channel for getting information as well as news. Also, in areas where media environments are extremely closed, the Internet has become the only channel for people to have access to independent media. Bearing these few facts in mind, it is clear that it does not make sense anymore to talk about ‘Australian media’ in this era of the Internet (Meikle, 2014, pp.12).

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Additionally, even people who still rely on television, radio, and newspapers as their sources news and other basic information, the journalists supplying such content in most cases have been confirmed to also rely on the Internet in getting the background data and to connect with other sources. Therefore, the policies guiding the operations of the Internet have undoubtedly impacted both the propagation of information and news greatly as compared to reporting abilities of the journalists (Meikle, 2014, pp.12). The overall nature of the Internet makes it different from the older technologies, which have been easily compromised on national levels to serve personal interests. Therefore, decentralization of Internet has become one of the beneficial factors to press freedom because by making it more difficult for individuals to censor their interests (Hutchins & Rowe, 2012, pp.68). Australian media has a broad history, which demonstrates that it has played a broad and extremely critical part in presenting the number of inhabitants on the planet to the media, a well-known method for amusement (Arvidsson, 2016, pp.78). Australian media has been a pioneer on the planet concerning acquainting gatherings of people with the TV, print media and the radio and most as of late, the Internet. Media in Australia has a long history; henceforth, it isn’t abnormal to discover TV and radio sets in all families inside the Australian people group, even in the outback territory (Arvidsson, 2016, pp.78). One of the crucial roles which have been exhaustively played by the Australian media is exposing the societal settings of the country (Winston, 2012, pp.54). This can be seen from the analysis of Samson and Delilah (2009). Samson and Delilah is a quite decent bit of filmmaking. An odd, frightening film from Australia composed and coordinated by Warwick Thornton and which recounts two Aboriginal youngsters in the distressing looking focal piece of the nation who progress toward becoming untouchables from their scraggly town and escape to a significantly harsher life in an anonymous city. The film opens with repetitive scenes of everyday drudgery reminiscent of “Groundhog Day”: the characters experience similar ceremonies similarly for quite a while, apparently with no escape (Collins, 2014, pp.65). For Delilah, the schedules incorporate influencing her elderly grandma to take the drug, at that point wheeling her to a ratty wellbeing facility. For Samson, they incorporate awkwardly endeavoring to stand out enough to be noticed and huffing gas. (That is one of those social references focuses that may not enroll in American gatherings of people: huffing breathing in chemicals for a stimulating impact is a recalcitrant issue among indigenous adolescents in Australia.) On the off chance that this was a bland American motion picture, these two suffering children, so clearly bound to be as one, would trade clever adolescent repartee, have a couple of high points and low points, and surrender to the inescapable joyfully a great many. But not in Australia (Collins, 2014, pp.65). Delilah silently opposes Samson’s silent advances. The absence of discourse takes some people getting used to, however in Australia, where the underestimation of indigenous individuals has for quite some time been a subject of level-headed discussion and an issue of concern, the fact of the matter is apparently clear: Samson and Delilah scarcely talk in light of the fact that nobody would listen even if they did (Collins, 2014, pp.65). And the story depicts that specifically at the point when Delilah’s delicate grandma passes on. The villagers don’t allow Delilah to clarify; they simply beat her as though she was responsible for the death. What’s more, when she and Samson escape to the city, they are everything except undetectable, but to a moderately talkative kindred bum, which gives them a chance to share his space under a bridge (Collins, 2014, pp.65). Also, Delilah who used to help her grandma to make paintings that were sold to a broker in a vogue Aboriginal workmanship showcase brings one of her artistic paintings into a display in the city in an edgy endeavor to profit. But things don’t work as expected, just because of her appearance. The proprietor scarcely takes a gander at her or her sketch before tossing her out (Collins, 2014, pp.65). Indeed, this is unequivocally not a playful story. Maybe, in Australia, it’s even manipulatively as a purposely unforgiving portrayal of a societal separation that is, in reality, more mind-boggling and nuanced. In any case, whatever its effect in its nation of origin, this is an all-inclusive story also. There’s a hard-won grin toward the finish of this film says something was cheering in regards to the energy of staying together (Collins, 2014, pp.65). This film has showed the role of Australia media. Exposing what takes place in the societal settings of the country. Through the film, people from different walks of life get to know the norms in the societal setting of Australia regarding underestimating the indigenous people in their society. As a form of media in Australia also, this film has also posed a challenge to people in Australia which can be a call of change from their behaviors and exist together. References Meikle, G., 2014. Future active: Media activism and the Internet. Routledge. Future active 12-      65 Hutchins, B. and Rowe, D., 2012. Sport beyond television: The internet, digital media and the       rise of networked media sport (Vol. 40). Routledge, pp.68-87 Winston, B., 2012. Media, technology and society: A history: From the telegraph to the Internet.   Routledge. Media, technology and society,pp.54-79 Collins, F., 2014. After the apology: Reframing violence and suffering in First Australians,           Australia, and Samson and Delilah. Continuum, 24(1), pp.65-77. Arvidsson, A., 2016. Brands: Meaning and value in media culture. Psychology Press.pp.78-123