consultancy of a product of Spirit of Bermondsey

consultancy of a product of Spirit of Bermondsey

Summary

This report will critically evaluate the consultancy of a product of Spirit of Bermondsey, which focuses on creating a brand of low alcohol spirit that took place in the company. The project acknowledges the launch of Trinity 25 products, including several marketing strategies for Spirits of Bermondsey. The report focuses on the eight consultancy phases on how to market the Trinity 25 product to its consumers.

1.0 Introduction

Spirit of Bermondsey is based in London and offers several lower alcohol spirits. The company puts much emphasis on taste, their encounters, and enjoyment to consumers. It has faith in quality as compared to quality as that’s the way for refreshing spirits, which leave the consumer refreshed and energized. Located in Bermondsey, the company has incorporated the ancient and popular Bermondsey spice deports and combined it to the current flavor.

Following the launch of Trinity 25, which is a lighter replica gin, the company requires ways to market the product to customers. The report looks at the eight consulting phases that the company can incorporate to reach out to its customers. Through an engagement with Nick Johnson, the owner of Spirit of Bermondsey, we learned that his aim was coming up with a drink that dates back to the sources of the spirit of gin, him being floral spirit enthusiast for a long time. Trinity 25  of English grain spirit immersed in juniper and comprise several spices, which include zesty and lowly spiced flavors, which makes it an elegant drink. The new product is set to fill gaps in the market for customers who prefer low alcohol gins. The report looks at the marketing strategies that can be put at practice to ensure the product reaches to its consumers.

2.0 Phases of the Consultancy Process

Consulting is much more than giving advice. In the entire globe, the consulting process is a topic that has preoccupied both companies and their consumers. Success and failure in a company are determined by the adaptability of change to the requirements of a large number of consumers. A company has to satisfy its customer’s needs by recommending solutions and giving value to the stakeholders. Hence enhance the quality of services they offer and their products. For the Spirit of Bermondsey to reach to its customers for its new product, it needs to step out of its comfort zone, enlarging its knowledge areas. Consulting is made up of eight phases, even though a company may choose not to follow them in order (Scott & Barnes, 2011). As a team, we looked at the eight phases and how they can be applied for the Spirit of Bermondsey, reaching to more customers for the new brand (Scott & Barnes, 2011).

2.1 Contact

The point when consultancy is involved in aiding on a specific project in the company, that becomes the contact phase. These include contact with clients, which commences interventions for future outcomes. For Spirit of Bermondsey to come in connection with the consumers of its new product, Trinity 25, they have formed a strong foundation on the customer- consultant partnership. The company has gained an understanding of the needs of its consumers; therefore, it drew insights on the consultant’s expertise on the marketing of Trinity 25. The company, therefore, needs to know its customers and its resources, building a relationship based on trust and rapport.

2.2 Agreement

We engaged with the clients of Trinity 25, having detailed conversation writing down what we found necessary for Spirit of Bermondsey to incorporate when marketing the new product. We were able to know the various needs of the consumers, including the company’s expertise, which involves their goals, the set budget, and the measures they have put at hand, bringing out the expectations of the customers.

The language of the agreement engaged by the Spirit of Bermondsey is essential. It has to be clear and straightforward to be understood by the clients.

2.3 Information and Assessment

This includes the various methods and tools we used to collect data. Surveys and was the dominant means we used to gather the information we required. Through the data collected, we discovered the shortcomings and strengths of the company. As a Spirit company, Spirit of Bermondsey is faced with a challenge of innovation as the product face a lot of changes with everyday advancements. The company has found a way through this challenge by focusing on the taste of its brands by incorporating flavors. To reach consumers of Trinity 25, the company has to seek information from consumers and know their preferences and work on them.

2.4 Feedback 

We came out with findings of the Trinity 25 gin and ways it can reach to its consumers in the market. The gin is made up of flavors with fewer alcohol percentages; hence it is a friendly refreshment for individuals who enjoy the tasty and spicy spirit. The new gin is also said to replace the market for individuals who always prefer a small percentage of alcohol or other types of gin.

The communication we had with the client was essential hence coming out with findings from the surveys how Trinity 25 would reach its customers. Spirit of Bermondsey, being well known for its refreshing spirits, it creates a way for Trinity 25 to reach to its customers through various means. Surveys with the already existing customers and the targeted consumers are essential for a company to know how to present its products better and what might be missing. The company has to be keen on customers’ responses online. For Trinity 25 to reach to its consumers, the company has to do detailed research on its competitors and who their customers are. We found out that this was an effective marketing campaign. Being in the same business as the Spirit industry, Spirit of Bermondsey can know their target market hence using your products to reach their customers.

2.5 Implementation

Together with the client, we came up with outcomes from our findings, which were various methods Spirit of Bermondsey can use to reach to customers of Trinity 25. The results were directed to coming up with a lasting business plan of reaching more customers in the market. These are several marketing plans that need to be implemented by the Spirit of Bermondsey to reach customers for the new product.

Building trust in its community. Spirit business being very competitive, it is essential to stand out, and that is achieved when the existing customers have confidence in your products. It is necessary to reach out to the affiliate market. Affiliate marketing has been in existence from the early days, and it will help the company promote its brand. The company should incorporate the use of smart media. That is replying to customers’ questions immediately and posting fresh articles hence giving the online users the impression that they care for their needs.

Engaging with the right influencers is an additional advantage to the very competitive industry as they share the products widely. This will give trinity 25 gin a lot of attention from consumers from the influencers as their fans build trust and credibility to the product. Bloggers can also be channels to the customers. Other channels include Twitter, Facebook, Instagram, and creating blogs that capture the interest of people. The Spirit of Bermondsey needs to act more of a human being rather than a company.

2.6 Evaluation and Learning

Spirit of Bermondsey emphasizes the taste of its products, which has enabled the company to play a lead for its competitors in the industry. However, with the launch of Trinity 25, it has to come with several marketing strategies to ensure the product reaches its consumers. The agreement we had with the client gave us different insights helpful to the company in marketing its products. The consulting process is useful since we were able to know what consumers require through our engagement with the client.

We were able to learn about the risks that face the company, which include stiff competition; hence the company needs to know the requirements of their needs fulfilling and improving on the products as per the customer’s concerns. By evaluating our results, we can look at what clients care more about hence promoting the organization’s growth (Sturdy, 1997).

3.0 Conclusion

Consulting is essential to the value it adds to a company. The consulting process is much more than guiding an organization. Throughout this project, we developed marketing strategies to aid the Trinity 25 gin reaching consumers. The higher-level expertise of marketing discussed in the report can help the Spirit of Bermondsey retaining the already existing customers and creating a platform for more new consumers for its products. It provides various solutions for marketing products, mostly Trinity 25 and for future learning.

References

Scott, B., & Barnes, B. K. (2011). Consulting on the Inside: A practical guide for internal consultants. American Society for Training and Development.

Sturdy, A. (1997). The consultancy process—an insecure business?. Journal of management studies, 34(3), 389-413.