Content creation is essential for every business

Content creation is essential for every business

Introduction

Content creation is essential for every business and should be carefully selected. Marketing is a continuous activity that ensures business continuity. Companies should carefully select the appropriate channel to use to reach the targeted audience effectively. Content outputs include web content, media articles, press releases, and infographic. There are several web content, such as blog posts, staff profiles, LinkedIn content, podcast, YouTube video, Facebook content, twitter, and Instagram. These platforms also allow companies to measure the effectiveness of such marketing efforts. Non- visual content outputs include Facebook posts, blog posts, twitter, medial articles, and press releases.

Blog post

“How are you coping with weight gain during this lockdown? We understand how being consistent with home works out can be a challenge. Worry not, Team Rees Gym is the solution. Will be posting live work out classes, and daily meals plan to help you continue keeping fit while at home. All referrals stand a chance to join our gym free of charge. Like and subscribe to social platforms; Facebook @Team Rees Gym, Website @www. Team Rees Gym.com # Team Rees Gym #Staying fit #meal plans#.

This blog post is meant to promote awareness of Team Rees Gym and bring traffic to the Team Rees Gym website. It’s intended to grow the website hits by 50% within three months. It will also encourage our personas to stay tuned and engage them through work out videos and meal plans.

It will also increase membership to the gym through the free membership. Blog posts will be shared from leading media outlets and social media platforms to create awareness for the audience.

“Are you tired of your weight? Do you need to detox and get your dream body size? Look no further Team Rees got your solutions. Join us every day on our Facebook live videos or subscribe to our YouTube channel to help you in becoming fit and realize your dream body. Stay focused during this Covid-19 pandemic and utilize this team while quarantining to becoming physically and mentally fit”. This a blog post intended to increase the number of subscribers during quarantine season so that they can achieve their goals.

Facebook post

“Success is a sum of small efforts that have to be repeated day in day out. We understand how working out from home can be challenging during this lockdown. Check today’s home work out videos and training tutorials. How is your home workout so far? # Stay motivated with Team Rees.” This is one of the posts on a Facebook page that encourages people to exercise hence increases the number of gym subscribers.

“Your health is your wealth, keep fit during this quarantine time by following us on Facebook live and watch party to learn tips of keeping healthy. We will be sharing effective exercise techniques that will keep you fit mentally and physically. We will be live from 10:00 AM to 12:00 noon. #stay connected with team Rees”. This post on Facebook communicates to the audience of time of doing exercise while passing a balanced message to motivate the audience into gym subscription. These posts are accompanied by visual graphics that are appealing to the audience.

These Facebook posts are meant to help increase Team Rees Facebook reach by 20% within three weeks. It motivates our personas to keep motivated and active while at home. It’s also intended to promote engagement and start a conversation with the audience. The shared work out tutorials and videos will help promote subscription to the page as well as reach more numbers. Facebook is able to reach a wide range of audiences hence leveraging on it to get more subscribers.

Twitter post

“What your favorite home work out exercise so far? Share a video of your home live workout, retweet, and tag five referrals, and stand a chance to join our gym for free. #walking with Team Rees #free joining fee for every referral#. This tweeter post is intended to promote awareness about the gym through retweeting. It’s also meant to encourage engagement through sharing of live work out videos and sharing of personal experiences on working out from home. It will also motivate our different personas to stay active and encourage them to participate in the competition. The provision of free membership to referrals will boost our Gym membership.

“Welcome to Team Rees gyms, where we value your health and wealth, join our work out plan at a reduced admission fee. For every five referrals, you get a one-month free subscription. #your health matters, we value it” This a tweeter post that describes offer we are giving to our audience. This is a passive marketing strategy where we can get more customers through referrals.

Press Release

“Team Rees is a world-class gym facility with exceptional equipment designed to make you comfortable and healthier. Team Rees prides itself on having qualified trainers with years of experience in training and mentoring people toward achieving their goal of being better and healthier people. Team Rees takes your safety with precision, and you are guaranteed a safe and secure environment. During this quarantine period, Team Rees has designed for you a home work out plan at a very affordable rate. We offer online tutorials and mentorships in assisting our valuable clients in achieving their goal of a healthier life. We at Team Rees, we value and rewards our customers since we acknowledge them to be that heartbeat for our business. For this reason, we have a discount of up to 50% for any person paying more than two months’ subscriptions. We are focused on growing with our customers, and hence we are offering a one-month free subscription for any customer who brings more than five referrals. Thank you for choosing Team Rees; your health is our wealth.”

This press release has been created to pass critical information to our audience and customer. The press release explains the offers the company is running, such as discounts and free subscriptions. Further, the content in the media release is aimed at reaching a mass audience who can later follow us in our online tutorials. The content created in the press release is aimed at complementing other channels where content is created.

LinkedIn Profile

“Welcome to Team Rees, where your health is your wealth. We are a professional weight training company with exceptional staff dedicated in seeing it through you achieve your desire of a fit body. We have invested heavily in our equipment to make you comfortable while working out. At Team Rees you get your value for money as we offer specialized online classes at a considerable rate. Try Team Rees today for a guaranteed result in your body. #your health is your wealth, # get it done.” This is a LinkedIn profile that showcases the benefits of joining Team Rees weight training classes and hence and also outlining the profile of their well-trained instructors.

#Stay focused during the lockdown. This trend has been shared in the LinkedIn posts to encourage people to work out from home. This online trend has been designed so that professionals using the LinkedIn platform can join online training, which may be tailored according to their schedule. #We are in this together hashtag has been used to compliment on the # stay focused during the lockdown. #We are in this hashtag is used to message of our subsidized rates during the lockdown where people can watch and exercise from home.

Conclusion

In conclusion, there are a variety of output channels for marketing purposes. Content should be well crafted to attract an audience and ensure effective communication. Companies can use a mix of these outputs to achieve optimal results by using a combination of pictures, color, shapes, and the story. The content should be well organized, and the content outputs used should be well managed. Companies need to measure the effectiveness of these platforms to track the return on investment. Effective use of these platforms, both visual and non-visual, may have an impact on the overall number of audiences and potential customers. However, due to increased cyber threats and risks of hackings of social media platforms, companies should leverage the traditional methods of creating content such as newspapers and television.