Cricket Blog Assessment

Apart from the design and branding, blog, the content plays an essential role in attracting viewers and growth in a field. Therefore it is essential to have a layout or a guideline to assess the ultimate outcome of the blog. Assessing a Crickets blog involves the planning in distribution and marketing, techniques used in search engine optimization (SEO), how data is analyzed, and self-thoughts involving the challenges facing the blog. The following assessment is on a blog on Cricket, from international to domestic, under nineteen, and women competition.

A Marketing and Distribution Plan

Cricket is an old game that has survived through the ages through growth and popularity. According to Condon (2018), the game started in England and grew in popularity in Europe, and now it’s worldwide support that is appreciated by people of all works of life. Therefore a publication of the sport can attract a diverse population that mostly consists of nations that participate actively in the game. Consequently, the blog can be marketed and distributed through various media targeting players and fans. For instance, using platforms like Facebook, the blog is shared with pages related to Cricket. It is, therefore, essential to note that since the blog started from when the Cricket began, it also views the beginners and amateurs in the game. Besides, people like students or researchers who may want to learn more about Cricket may visit the blog. Through advertisement, however, the blog can grow in audience and reach more people globally. Distributing the blog will start from close friends through social media platforms to referral and sharing the information to other Media, including paying to share the content.

SEO and keyword technique

To enhance the ranking of the blog in the google search engine, specific phrases, and a combination of words. This field is known as search engine optimization, and keyword plays a significant role in making the blog found when a person searches on Google site. “Cricket” is already a keyword for the blog but with an additional phrase that can be unique. The various keywords include Cricket Game, bat-ball-game, wicket, and cricket tournament. Other expressions may add Twenty20, uner19 cricket world cup, and International Cricket Council or simply ICC. According to Google Trends (2020), Cricket achieved the highest in searches in 2019 June and July time of the Cricket world cup. Therefore using these words can improve the rating of the blogs, especially during major tournaments. Further repeating the keywords can improve both the position and probability of climbing the ranks. However, the content must be unique compared to other competitive sites that also share the topic.

Data Analysis

Google analytics helps tools with various advantages like analyzing traffic, the number of user IDs that visited the blog in a given time. As stated by Google Analytics (2020), the blog had low views and tracking. Apart from collecting data of people visited the site and the amount of time spent by a user, google analytics reports and analyzes the information. Here Cricket can understand the critical analysis and restrategize to meet goals set. The google analyst will help the blog understand the visitors and therefore improve on the experience. The content can change and engage with clients through feedbacks. As a result, the assessment can, through analysis, help both the content and design of the blog. Further, the analyst help with SEO, whereby knowing demographic as well as interest in relation to Cricket. Through Google analytics, the blog can create a partnership using top links direct to websites and other blog content.

Reflection

Although Cricket is an exciting game, the vast information is a challenge to acquire viewers for not more than two years. Competition from other significant sites may over-shadow the blog, which I think requires extensive marketing and advertising. Here, I may incur expenses and low ratings in Google analytics. However, social media provides a free platform with a large population. For instance, Facebook pages act as an advertisement platform. By using the advantage of social media and focusing on Cricket fans, the blog can improve the chances of increasing viewership. As stated, content plays an essential part in enhancing the rates of audience, and it is, therefore, vital to post interesting information. Regular updates also help improve viewership, Cricket is not only exciting but has regular tournaments, championship, and domestic games. Apart from sports, the social life of successful players also creates buzzing news that improves the rates as indicated by the analyst.

Further giving viewer tips on how to be a Cricket player and including tips and points of engaging the players. I think regular analyzing the site can enhance the goals of the blog. In addition, the blogger content also improves from the audience’s feedback and comments. The four areas of Cricket, as discussed in the blog and the best topic with the most viewership and audience, can be known through analysis. The assessment improves the success rates of the blog by focusing on the feedback and strategy.

References

Condon, A., 2018. The Positioning of Indigenous People in Australian History: A Historiography of the 1868 Aboriginal Cricket Tour of England. The International Journal of the History of Sport, 35(5), pp.411-430.

Google Analytics. (2020). Analytics. Retrieved from Google Analytics: https://analytics.google.com/analytics/web/provision/#/a160007863w224785471p213007220/admin/tracking/tracking-code/

Google Trends. (2020). Cricket. Retrieved from Google Trends: https://trends.google.com/trends/explore?q=cricket&geo=US