Customer Relations

Customer Relations

            Human Resource (HR) plays a crucial if not significant role in the attainment of company success and improved work place environment and culture. Through effective HR management, any business entity is able to strategically control the wellness, motivation, safety, and development of their employees. As such, better HRM strategies guarantee overall accomplishment of company goals and growth through the alignment of direction to employees and customer loyalty. The element of customer service mentality specifically requires company employees through HR initiatives, to develop shared understanding of customer relations and acceptable workplace behavior. To enable the provision of quality and otherwise better customer relationships, it is a necessity for employees to have an explicit understanding of customer desires, needs, and identity.

The bottom line to the attainment of better competitive advantages and customer satisfaction clearly articulates to improvement in customer service provision (Lawfer, 2014). The customer experiences mainly affect their loyalty and purchasing preferences. In this case good customer relations are characteristic of issue resolution, customer greetings, improving product qualities, and enhanced business ethics. Providing further clarity about the issue of customer services Noe (2013) emphasizes that most corporate managers acknowledge that prioritizing upon the improvement of customer buying experience necessitates loyalty and eventual growth. With fast and quick response to customer quarries and complaints, a good customer relationship brings about market control and competitiveness.

Good customer relations are subject to developing a concise understanding of the needs of the consumers. The employees with good-ethical and up to standards ethics constructs always exemplify Love towards their customers. Through continual monitoring of customer needs, good HR personnel ensure the needs of the consumers are met through their product offerings. According to the research by Lawfer (2014), good relations are contrary to bad relations as with ethical behaviors and relationships, employees portray commitment and willful courtesy towards problems encountered by customers during their shopping experiences.

Bad customer relations are characteristic of bad behavior, which mainly propagates aspects of rudeness and poor feedbacks to the company clients. Further analysis on the issue of customer relations by Noe (2013) indicates that bad customer relations essentially impact engagement competencies thus impacting customer loyalty and growth. Bad and unethical customer relations and behavior limits the resolution of problems or questions that customers might have concerning the company products. The employees with poor and unethical customer behaviors bring about unprofessional demeanor. Particularly, bad and good relations with company consumers bring forth different outcomes. For instance, the proactive and plight nature of most ethical company employees facilitate positive sentiments for company brand and reputation.

Therefore, differentiating between good and bad customer behaviors or rather relations requires the training and orientation of organizational workforce to human relation initiatives. Organizations need to strive towards aligning their objectives and productivity to human capital, which mainly entails employees and customers. The focus by any company ought to be assuring the satisfaction of customer needs and demands, therein by enabling proper integration of customer service delivery; they gain better competitive advantages. As such, to strengthen customer relations and facilitate eventual realization of growth, companies need to advocate for empathy, adaptability, consistency, improved communication, and ethical behaviors amongst their employees.

References

Lawfer, M. R. (2014). Why customers come back: How to create lasting customer loyalty.

Franklin Lakes, NJ: Career Press.

Noe, R. A. (2013). Human resource management: Gaining a competitive advantage. New York:

McGraw-Hill/Irwin.