Destination Marketing

Destination Marketing

Nowadays, most places in the world are incorporating the use of destination marketing in exposing the potential they have either for business or tourism purposes in order to attract more external customers. All in all, according to Noble (2018), destination marketing is a managerial process which involves focusing on external investors, skilled labor force, or tourists through research, and advertisements. In addition, this process boosts socio-economic developments through the creation of jobs, development of infrastructure and revenue collection. According to research conducted by Destination Marketing Association International, local destination marketing organizations in the United States invested nearly two billion dollars in order to attract potential visitors. For destination marketing, a trend in the business world today, to come to a success some aspects such as a powerful slogan, objectives, market plan, and marketing strategies need to laid out clearly.

For instance, Florida is in the limelight of property investment in the United States. This is due to the fact that it is one of the most popular tourist destinations and permanent tenants in the region. Unquestionably, this destination is so captivating that it records more and more tourists every day. Some of the factors which boost tourism in the area is the presence of warm weather, high-quality life, massive employment opportunities as well as high rates of job opportunities. Moreover, the focus on Florida is majorly on the three cities- Orlando, Cape Coral, and Tampa. Pursuing this further, Tampa has one of the fast-rising economies in the United States while Cape Coral is a destination for baby boomers as well as vacation.

Significantly, objectives are a core factor in any business and some of the objectives for next year include;

• To design, develop, manage and lease real estate properties such as hotels, business blocks, and offices.
• To provide real estate consultations in all areas of real estate.
• To provide real estate maintenance for all works related to buildings.
• To establish real estate investment funds.
• To utilize tax advantages of real estate ownership.
• To provide investment diversification.
• To assist clients in finding suitable properties.

A marketing plan is actually a business operational document mostly focused on advertisements to generate leads and reach the target market (Beattie, 2018). Florida is a target for most of the investors globally, this means that, for an individual to be able to compete fairly a marketing plan is mandatory. The following summarizes my marketing plan.

• Establishment of market research on pricing and new market entries.
• Selection of advertising platforms such as radios, televisions, internet, and real estate magazines.
• Setting up of success metrics.
• Distribution of effective messages to different demographics.

A marketing strategy assists in actualizing the proposed objectives. Besides, it provides an organization the ability to suppress its competitors, ensures effective coordination, optimization of the available resources, and fixation of the advertising budget (Business.qld.gov.au., 2018). In order for the real estate business in Florida to catch up faster a well detailed and synchronized marketing strategy should be provided for the company to maximize the profits. The strategy will include;

• Professional photography- Arranging a digital photo shoot for the properties inclusive of pictures and videos.
• Email marketing.
• Automation of Customer Relationship Management.
• Incorporation of social media.
• Identification of the target market.
• Budgeting for marketing expenses.
• Publication of a real estate newsletter.
• Developing brand awareness.
• Provision of a company slogan- “The New Florida. Home of New Architecture.”
• Placing the property in the associations with most listing services.
• Promoting the properties in signboards and ‘just listed postcards’.
• Designing and distributing a fully colored and detailed property brochure to the public and top realtors.
• Provision of extensive property brochure through websites.
• Provision of a free Web tour of the properties.
• Attracting more buyers through television adverts.
• Holding a broker’s open house.
• Showcasing the properties on social media through ads.
• Following up with every lead.

References

Beattie, A. (2018). Marketing Plan. [online] Investopedia. Available at https://www.Investopedia.com/terms/m/marketing-plan.asp

Business.qld.gov.au. (2018). Develop a marketing strategy | Business Queensland. [online] Available at https://business.qld.gov.au./running-business/marketing-sales/marketing-promotion/strategy

Noble, B. (2018). Destination Marketing: Essentials / Edition 2. [online] Barnes & Noble. Available at https://www.barnesandnoble.com/w/destination-marketing-steve-pike/1124255804.