Development of sustainable business and society

Development of sustainable business and society

Development of sustainable business and society has become an essential tool in solving both environmental and social problems. Ecological problems are necessary for human existence and hence affects the social responsibility ideas. Even though the social corporate ideas’ history lasts for hundreds and hundreds of years, both stakeholders’ relationship and social responsibility ideas persist still a relevant subject of practitioners and scholars’ debates. Firstly, as it has been set that the organizations aim to make profits for the shareholders, the social corporate responsibility issue of payoff investment still is in doubt. The allocation of resources and attention to corporate social responsibility may not be significant as compared to investing in the improvement.

Employees who are purposely oriented within their organization stays on the board 20% longer compared to their peers driven by money or status, who are 47% likely to promote the company. These are what is followed by the leading companies in becoming a socially accountable business community. Corporate Social responsibility (CSR) is the way businesses contribute to social, environmental and economic causes, thereby influencing the surrounding world. When companies work closely with the community in providing special needs, it builds a good bond and also offers help in the community.

Marc Jacobs is one of these companies who have gained social accountability in the community. It is a fashion label that partners with SATO, a charity devoted to rescuing reckless dogs in Puerto Rico and keeping them in homes.  During Hurricane Maria’s aftermath, SATO rescued more than one thousand displaced puppies. Being a fashion company, Marc Jacobs focuses on environment protection through creativity, innovation and excellence production of products. It conducts its business in an ethical, responsible and lawful environment supporting the SATO projects.

Supporting the SATO’s projects is the primary charity Marc Jacobs runs as a company. Their relationship ensures the displaced dogs in Puerto Rico are safely secured to homes where they are well fed and regain their good life back. The organization also is involved in AIDS campaigns through funding products such as printing clothes with AIDS message. The profit they obtain from the sale of the T-shirts is taken to help in AIDS International. The money is used in buying essential equipment’s, medicine and also helping AIDS patients in sustaining their health. The projects help many people, not only those surrounding the organization but also other parts of the world. It also, save the lives of many people who required help but lacked money. All these contributions are of great importance to the world at large, and it makes the company be a socially accountable organization.

CSR has become a standard practice for big organizations in recent times. Any company that is committed to cooperating in social responsibility, it creates a good reputation and sends a message of their dedication in the world’s business. The strategy establishment of CSR is a critical component of an organizations competition and should only be carried by the organization itself. These are achieved by the organization creating policies and laying out procedures to integrate ethical, social, environmental and human concerns into their business set-ups. To effect it, there must be a close collaboration between the organization and its stakeholders.

The aim of companies should be maximizing shared values and also achieving positive influence in society.  The European Union recognized the importance of CSR declared the practice as a responsibility of organizations in impacting the community around them. It was a summation its surety. A study that was conducted by Kenexa High-Performance Institute showed that organizations that practised genuine CSR outdid by a 19% those which did not. Besides, the research showed that CSR oriented organizations had high employee assignation and had standard customer service. Other companies practising CSR include Coca Cola. It sets aside 1% of its annual profit to help various projects in the world. Having being established in more than 200 countries in the world, it can support a large population in achieving sustainability. It involved in projects like disaster programs, women empowerment and humanitarian programs.

More organizations today are adopting strategic approaches in the CSR policies due to the benefits obtained from the partnership with the stakeholders. CSR allows organizations to illustrate their ability and values by engaging their employees and the community on their operations in ensuring their future is bearable. It also helps in paving the way for a partnership between civil society and business organizations in delivering impact-driven results. These outcomes are evident in the various world-leading companies such as Coca Cola, Marc Jacobs, among others. They all have collaborated with the community and other stakeholders in presenting development to the community at large. The strategy should be adopted by other organizations which have not. It will help even governments in ensuring equal distribution of resources and development in interior areas. Strong policies should also be implemented to control those companies that do not follow the regulations set. After effecting these changes, the world will be a better place with companies having healthy competition.