Digital Marketing Strategies
YouTube is a media platform that plays an essential role in video marketing, and it is used to build the business traffic, expand the social reach, and also brand awareness through video marketing. The platform has 87 million monthly traffic attracting 25 million per 17 seconds. Facebook is also an important platform that Al-Mawared should consider because it has over 21 million users, which is 65% of the total population. Facebook plays an important role in growing brand awareness and traffic. It also ensures that the organization existing customers get engaged.
Whatsapp is also the most used platform by citizens, and it is also appropriate for Al-Mawared that reaches 22.9 million users that is 71% of the total population. The platform works well as a marketing tool because it promotes direct communication on a one-to-one basis to the customers where images, text, and audio files can be shared.
Al-Mawared Company should consider Snapchat as the best digital marketing platform. Reports indicate that using Snapchat for advertisement reaches over 16 million people, which is 60% of the total population of those having 13 years and above. Snapchat has a larger audience targeting both the millennial and generation Z making it an appropriate and ideal platform to reach new customers.
Al-Mawared Company needs to invest in Twitter as the second option of digital marketing to influence a large number of users since adverts on the platform reach over 14.35 million users, which are 53% of the total population of those people over 13 years. The platform is appropriate because it enables the use of text messages and is appropriate for feedback and also online shopping. The platform also promotes the business through interaction with users who are potential customers.
Instagram is also another popular social networking site that Al-Mawared might consider using it to reach potential customers and clients and also obtain customer feedback. The platform is essential and useful in sharing organization photos and brand pictures due to its unique nature. The organization needs to consider digital marketing because reports indicate that the adverts on Instagram reach 12 million people, which is 44% of the total population aged 13 years and above. The visual content of Instagram makes it essential in marketing because it is engaging in making them come back and view again.