Digital Marketing Vs. Traditional Marketing: Which is better
When it comes to budgets, small businesses always have constraints. Thus, such companies must make the right decision. Traditional marketing and digital marketing are the two essential forms of marketing that often pose a dilemma to businesses – which one is better? Making the right marketing decision is not an easy task and needs in-depth clarity.
So, here are some of the aspects which every business needs to consider before concluding Digital Marketing Vs. Traditional marketing
Traditional marketing is an effective means of market your product, but when it comes to referring the target audience correctly, digital marketing plays a crucial role. With the advancing technology, businesses have ample opportunities to connect with their audiences like never before. Some of the considerable shortcomings of traditional marketing are:
Limited interaction: The various mediums available under conventional marketing leave no scope to interact with the client or obtain their feedback in real-time. Instead of targeting the specified demographics of the audience who have an interest in your business, the traditional form of marketing broadcast the information about the product or services of a business
High cost: The reoccurring costs associated with conventional marketing are very high. A print campaign can only be effective when its target audience sees it. If not, you have to rerun a print campaign that turns into a cost-intensive process.
Customization limitations: There is no customizing option available in traditional marketing when it comes to targeting specific demographics of the audience. Digital marketing gives the flexibility to reach the potential audience with customized ads and offers
Inadequate analytical tools: To access the effectiveness of any marketing campaign, digital marketing provides specific tools and data to interpret. No such useful tools are available for traditional forms of marketing to measure its effectiveness.
Thus digital marketing turns out to be a lucrative proposition over the traditional forms of marketing due to the following reasons:
- Online research to be conducted by more than 80% of buyers before making a purchase decision
- 70% of digital Ad spend in 2019 was accounted for mobile
- The higher level of customer engagement
- A customized digital marketing package does not burn holes to your packets.