Effects of Consumer attitude on Green consumerism

Effects of Consumer attitude on Green consumerism

Green consumerism is a global activity to reduce environmental degradation. Consumer awareness of ecofriendly products is a comprehensive strategy as it is essential for future human sustainability. The global warming issue is taking up headlines on the media due to its contributing damage to nature. Such an effort is driving companies and citizens to realize the importance of conserving the environment. Green consumerism is often in the limelight creating interest in research of knowledge. Will the consumer attitude on green consumerism reduce environmental degradation? The problem of this research is the awareness of consumers to buy green products. The research paper is going to analyses how the attitude of consumers is going to affect the consumption of green products and their impact on environmental degradation.

The research is going to use a literature review on the attitude of consumers towards eco-friendly products and how they perceive green consumerism. The survey will examine the consumption of green products and the rate of environmental degradation through the administration of questionnaires. Quantitative analysis is going to help determine the consumption rate and how awareness is going to promote green consumerism. The research will use the content analysis tool to identify different themes and concepts within different literature and produce conclusive information about green consumerism.

Based on the research, a hypothesis is formulated as consumer’s attitude on green products positively impacts on green consumerism. The research also identifies a positive influence when individuals understand the environment. Key themes on sustainability and consumerism will be identified to formulate the best framework where green consumerism will be effective and efficient (Brown & Vergragt, 2016). Quantitative analysis is inductive, hence its selection for this study. A case study on Coca Cola Company and its green consumerism culture will be evaluated to gain more insight on the topic. The above research provides insight into the possible ways of reducing the amount of environmental degradation through green consumerism. This study is crucial as it will provide information that can be used by different factions to promote sustainable living and green consumerism.