endorsement of public dominance orientation and benevolent sexism

endorsement of public dominance orientation and benevolent sexism

For many years, women have depicted as a minority in many fields, including film and media industry. Many male counterpart characters have portrayed more positively compared to women’s gender. However, according to (Lauzen 2016) research, women included 18% of writers, directors, cinematographers, executive producers, and executive editors working on the top 250 domestic gossip films, which is a little number compared to masculine counterparts. From (Lauzen 2016), it’s only a margin of the percentage that feminism gets in the job market when it comes to employment opportunities. According to (Murphy 2015), women are a significant number in the film; they are ratio minority while men are dominating the field. Additionally, due to cultural superiority, men are threatened when females outperform them, which has risen their worry about how others perceived them, Dahl et al. 2015. It has led to increased wrath and endorsement of public dominance orientation and benevolent sexism.

But why the gender difference does it mean women have no qualifications for the positions? Despite the numerous attempts of promoting culture in Hollywood productions, still, women by description, ethnic and ethical minorities are less prominent in the film production (Erigha 2015). The research shows there is a challenging tendency of not recognizing women in opportunities and outcomes facing them are leading to the popularity of stereotypes and lack of variety on televisions. Ezzedeen 2015, on the study of film pictures, exposed negative and stereotype frightening characteristics and information of career women in Hollywood, which included their earnings and outstanding personalities, sexual behavior, and inability to balance work and family as influenced by their career. That’s why you find most career women are not married, and they are divorced or single because male counterpart fears them, or the feminine feels that they can are in control since their stereotypes in their field. Men fear such ladies, the reason there is increased violence against women. The culture portrays women as in charge of domestic woks. Thus, feminine are struggling to balance family with work, which is affecting their employability in certain positions.

De Pater et al. 2014, research shows that age and gender as a determinant factor when compensating the top movie stars in Hollywood. The study shows that average per film of female movie star increase until age 34 and shrinks rapidly in the subsequent year. While male movie celebrities’ average pay per movie reaches the extreme of age 51 and remains unchanging afterward. Why threaten both differently? Does it mean attractiveness parallels the compensation for female celebrities? What changes when a feminine starts aging, that doesn’t happen to masculine? The study by (Ghaznavi et el 2017), when examining the central female character for Bollywood and Hollywood, found out that Hollywood feminine characters seemed more frequent but were increasing in unrealistic because they are naturally occupying the role of love interest. While in Bollywood, female characters emerge to be more sexualized, more appropriate, and less noticeable when represented to the central feminine style. The research has suggested that posts featuring good-looking, aggressive tendencies in Hollywood may challenge and support stereotypes and donate to aggressive tendencies through wishful identification. Additionally, the study has recounted an increase in offending behaviors among American teenage girls is attributed to glorified interpretations of women on screen as increasingly fierce but erotic. The feminine image, as exhibited on social, has impacted the society positively or negatively depending on how a viewer perceives the information.

Culture, operational conditions, industry standards, and practices have also affected a woman. The industry needs workers to be flexible and committed, which has made it problematic for female personnel to effectively combine work and domestic responsibility (Handy and Rowlands 2014).

Therefore, women with small children are alleged as riskier compared to men and not appropriate employees, because the industry believes that it will shake the employment prospects and work/life balance for all women. The culture has it that its woman’s role to take care of the family, thus affecting their career life. Additionally, women’s capacity to combine achievements in film careers with other societal parts is more limited than men’s. (Molina-Guzmán 2016) stated that even though Hollywood television increasingly shifted towards diversity, there was still social conflict and a lack of diversity in film production. The research describes Hollywood as incomparable, entrenched with racism and sexism, which is affecting female personalities not only in Hollywood movie production but in the entire industry globally.

There is a predominance of freelancing in the film and television industry and gender (Wing‐Fai et al., 2015). Despite the challenges feminine are facing in the film industry, they are persisting and excelling. Weinstein 2016, has shared stories of women who have come out and shined behind the camera. Although most of the women interviewed, for example, Sandi Sissel, filmed in war zones and most of them came out bravely, while others had to act like a man to survive from the challenge. Others had to struggle with offensive men while recording for Hollywood movies. The bravery and determination to excel in their career, in the face of jeopardy and discrimination, are incredibly touching. Still, it tells the look at the truths of what is happening in the business. Women in the film industry have proven their determination and skills to excel. In Bollywood films, according to (Jose 2017), the arena of visual media portrayed the female in numerous ways and presented to possess nothing that does not own something of worth or value. In this study, the female described holding nothing, not even their bodies.

Generally, there is gender disparity in the movie industry, which seems uncontrollable if the industry and organizations dealing with gender parity won’t intervene (Jones and Pringle, 2015). (Boyle and Berridge, 2014) discovered that there exists racism amongst femininities since only on rear cases, women seen becoming friends, which is in dissimilarity when it comes to males. According to their report on the New Zealand movie industry, there no procedures addressing femininity, women are helpless in terms of employment terms, and they have to pay the price for making their dream career. Male counterparts are taking over the industry, while continue looking down upon women. However, many gender parity organizations have worked tirelessly to see women become recognition in business, leadership, and political arena, but more need to be done. A combined effort with film industry can yield better results through the leadership in significant films are headed by the masculine. Women should join hands and fight for their career development.

New media podiums, expertise, and related financial inference have offered new opportunities for both genders. According to Adagbada 2019, women are harshly being oppressed, and influenced by the culture, despite the tossing moves to resist the oppression. In the current contemporary era, women are contemplating ways of developing her society, in Nigerian films; women can firmly transcribe direct films or productions which do assist the country in resolving socio-political challenges that are threatening feminine existence. They are calling upon media makers to be more loyal by writing transcripts creating and acting movies that can influence positive change to the audiences and the nation.

(Frymus 2017)Research shows how Negri represented the most dreaded feature of modernism in the person of the foreign female, which effectively impeded the advancement of her Hollywood career. Even though there is discrimination in the cinema industry, ladies are undertaking different jobs like actresses and television presenters, which give them popularity. There are many opportunities that feminine in Hollywood are taking to climb the career render. Also, the female is shining compare to men counterparts. (Uğur Tanrıöver 2017) in the study of Turkish Cinema shows that there is a contribution of women in the public sphere. According to the survey, in the 2000s, the number of women film directors grew significantly owing to technology and dramatic changes in the industry. Also, the number increased to global and government financing for small budget independent movie production and expansion of women movement that permitted women directors to enter the film industry.

In conclusion, gender discrimination has widely seen in most competitive fields and lack of credit to feminine even when they have contributed extensively to a project. Women deserve a chance to express their views and to grow in their careers. Additionally, attacks on feminine artists, photographers, actresses, and media personalities, and any other form of attack on common flat-forms should stop right away. Society should appreciate women’s contribution to the community and the growth of the country’s economic growth. Both men and women deserve recognition and give credit to who deserves without discrimination.