Finding A Unique Position

Finding A Unique Position

This practice is based on promotion and providing value for communities with a particular position. An example of this practice is evident in Twitch whose high profile achievement through Amazon acknowledged the platforms position as a power to be taken seriously. The platforms incredible expansion has been due to easy but very important value scheme.

The relevant topics; based on this practice, other businesses can learn the importance of supporting and capitalizing on devotee commitment. The practice as well provides a platform for users to hook up and gain knowledge of products and services, which in turn makes it easy for acquisition.

I learned from the practice that people desire to learn and hook up with each other. I also learnt that the role of the brand has been to build up a community around a certain position and generate intelligent ways of providing worth.

Advantage; finding a unique position helps a business provide authentic value and promotion to provide particular niches and communities. I think this is possible because a business is able to familiarize with customers.

Disadvantage; not all users may be able to use the internet such as streaming thus, finding position in some regions may be challenging.

Optimize the Visibility

Intelligent understanding of addressees and a researcher approach is very important as a marketing practice. An example of a company that has used this practice is Taco Bell who started a significant rebranding attempt in 2012. 10% of their general marketing financial plan is used in media investigation, discovery of new platforms and examination.

Relevant topics; commitment on promotion as well as maintaining a genuine attendance that contributes in conversation is very vital.

The key insight from this practice is that remaining on top of the customer’s practice on a business’s addressees is strength for the product which is more precious as compared to the capacity to act in response to changes.

Advantages: optimizing visibility generates incredible understanding of customers and provides them with the right content. This practice has worked out well for Taco Bell due to their committent..

Disadvantage; explorer mentality may differ

Formalize and Revise Strategy

Revising businesses strategies entails marketing which is both fueled and an extension of a company’s culture. Nike is an example of a company who uses this practice and is considered a marketing source of power with many aspects contributing to their success. The basis of their achievement is based on their culture of the brand.

Relevant topics in this practice; the culture of a brand is very important

The insights from this practice is that marketing is associated with the products other departments such as development which connects to form a diverse brand individuality. Besides, I learnt that regular checking on a products culture is very important.

Advantage; the range of advertising, promotional messages and efforts greatly contribute to the success of a business. I think this has well worked for Nike. For a brand with a worldwide profile, a brand culture lives in their core values.

I do not find any disadvantage in the marketing practice of Nike in particular. However, I think it would be hard to achieve success if strategies are not aligned with the specific objective.

Rewarding efforts

Rewarding efforts could be in form of creative promotion and use of sponsorship. The practice is characterized by strong request for key demographic. An example of a company which practices this strategy is Heineken. Heineken has a status for delivering fashionable, identifiable ads that exemplify the brands all-inclusive campaign. Besides, Heineken has recognized itself as a primary support of The UEFA Champion’s League. It has as well been satisfying and well-acclaimed.

Relevant topics; rewarding efforts can be used as a means to promote a business. Besides, focusing on key demographics is very crucial.

The key insight I gained from this practice is that smart application of sports promotion and commitment of addressees can be very helpful in a business. Besides, implementing and scaling a steady, included marketing message is very helpful.

Advantage; rewarding efforts are resourceful and free internal promotion structures. A company like Heineken can easily build and execute a reliable integrated multichannel marketing strategy

Disadvantage; I think this practice is based on a certain brand or effort. For instance, Heineken sponsors the UEFA champion’s league and not other business-based entities.