First day of my new journey with digital marketing internship

First day of my new journey with digital marketing internship

Myself Sravani Sundeep was born and brought up in Karimnagar, a small(smart) city in Telangana. I always wanted to be my own boss and had the dream of starting my own business. Making my dreams into reality, I started content selling platform www.content-kart.com. But because of the lack of guidance, I was slow in the market.

When I am desperate about how to improve myself, I came across an internship program by Mr. Deepak Kanakaraju. I was very excited and thought it was an excellent opportunity to learn. The next moment I have joined the digital marketing internship program with concept L(EARN), i.e. Learn and Earn.

• Class started with the inspiring words “deciding where to compete is half your success” on 18th December, 9 PM. We should select a career path which will never die, and of course, Digital Marketing career tops the list as the world is moving towards digitalization.
• The essential tool for the success of any marketing or business is communication with the customers. The human connection is the key to personal, career, and organization success. It was discussed in detail how communication skills help to plan, manage, promote and organize in digital marketing to increase the sales. Some tips to master communication suggested by Mr. Deepak Kanakaraju are mentioned below:
• Read a lot (30 minutes a day): Reading every day can increase our communication skills. It’s good to start with simple books and move to complex ones.
• Listen to podcasts (30 minutes a day): Listening to podcasts related to digital marketing daily will increase the knowledge, and also improves the listening skills, which is very important to communicate with others.

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• Write a lot: The more you write, the better you can write. Writing your ideas, can improve your narration which is very important in communication and also very useful in content marketing. Writing 500 words every day will improve our writing style.
• Watch English sitcoms(Office, Seinfeld, Silicon valley and more):

It was explained why digital marketing is a lifeline & cost-effective option for any business. Various aspects of digital marketing are discussed, as mentioned below:

Ø Future and opportunities in digital marketing

Ø Automation and AI effect on the digital marketing future

Ø How to do market research to identify new business opportunities and changing market trends

Ø How to select a profitable niche topic for niche marketing.

Ø The importance of content marketing in an integrated digital marketing strategy.

How to do keyword research?

Future of Digital Marketing: People used to consume content via TV, Newspapers, Magazines and radio. But now people are using digital platforms such as Face book, YouTube, blogs etc. The number of internet users is increasing at a rate of 30millions per year in India alone. Hence, companies need digital marketing to reach people.

Automation and AI effect on the digital marketing future

Some experts are arguing that automation will continue to eat the digital marketing job sector. However, as communication and trust play a vital role in marketing, it is impossible to satisfy the customer needs with automation. Content creation and more especially SEO are other elements that could not be replaced by machines completely.

How to select a niche topic for niche marketing:

Niche marketing involves creating content and sharing it to offer solutions for problems in a specific area. Choosing a niche includes three main aspects, namely talent in the topic, market opportunity and passion. That is why our niche should be an overlap of these three elements.

Finding your own passion “Scratch your own itch” is the easiest way to find your niche. Once your niche is selected, you can write your articles and publish them. You can also outsource your writing to websites like content-kart.com to publish more content and earn more.

How to do keyword research:

Keyword research allows you to find out profitable keywords to target and generate traffic to your website. A keyword acts as a bridge between what people are searching for and the content you are providing.

Keyword research tools like Google Adwords keyword tool, keyword planner, Ubersuggest, Ahref, SEMrush, LSI graph are explained. It was also explained how long-tail keyword gives beneficial results over short keywords.

Integrated Digital Marketing Strategy

Integrated Digital Marketing is a smart strategy of using all the digital marketing methods in such that they complement each other. Building an integrated digital marketing process for your business is like investing in a mechanism which will magically double the results.

Some of the well known digital marketing methods are:

1. SEM(Search Engine Marketing )
2. Search Engine Optimization (Organic Traffic)
3. Email Marketing
4. Social Media Marketing
5. Content Marketing

• The 12-week digital marketing internship program is well planned to teach all levels of students with ‘Learn and Earn’ concept.
• Super excited about the future and what I’ll be able to do with this knowledge I am taking. Today, I feel like if I’m moving towards the correct path.

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d’ nK6