Future marketing of travel agencies.
The marketing of traveling agencies on social media has become a common thing in recent days due to the high level of technology experienced globally. There are some legal and ethical issues foreseen and which are much related to the marketing of traveling agencies on social media. The future of social media on travel agencies is likely to be more improvised than it is today. It is expected to reach a point where a very dissatisfied passenger might be in a position to even rave about their experiences on social media platforms like Twitter, Facebook, or even Instagram (Quintana et al. pp.98-108).
The advertisement for traveling agencies is an area that needs to be looked into in the future. There is that need to make the advertisement more private to curb any danger that might result from giving full information to the public. Traveling documents need to be privatized. In the next five, like years, marketers are planning to use connected televisions for advertising to be able to target more viewers across multiple streaming devices since the connected TVs are connected to the internet. Basic traveling things like booking of flights will be done online.
Most advertising companies are also considering shifting to the use of programmatic advertising done in the house. This is a way of enforcing the new policies of privacy in the future. This will maintain a flow of advertisements to the travel marketers to always reach consumers in the agency. This will make marketers ensure they don’t miss out on the moments that travelers start planning for a trip, build loyalty to customers and always be able to receive performance of how the bookings are ongoing (Roque et al. pp.58-70).
Shortly, marketers of travel agencies are likely to use interactive advertisements using videos. This will involve the use of a machine-learned generated audience with the use of smart speakers.