Go baby rental

Go baby rental

Business plan

Publics

The public will aim at the agents who rent our products to make sales on them. Some of these products will include the following; strollers, bassinets, video monitors, breast pumps, carriers, high chairs, cribs, changing tables and other stationary furniture. The people who consider the performance of the products are the parents at the same time those agents who are renting our products being very essential to the company. The company should hence try the best to ensure relationship with those agents for the benefits of prosperity of the company. The company should actually offer the best services and products to these people to ensure their satisfaction every time. It is only through this these people will actually be retained in the company hence in turn maximizing sales. The company should practice the following marketing practices;

• Creating a competitive environment. This can be through lowering the product prices to get a good market share.
• Providing good distribution channels which ensure maximum goods distribution.
• Building better demand of goods by the customers. This will ensure maximum selling hence maximum profits.
• Providing messages and information that will ensure proper relationship with the society.
• Provide high quality products to customers.
• Promote the company’s products.
• Ensure increase in the market share of the company’s product.
• To create a good image of the company to the society for better marketing of the products.
• To provide a larger variety of goods that satisfies the customer tastes and preferences.
• To attract new customers to buy the company’s products.

It is only through this the company will record high profits from the selling of products and is services. This will encourage health relationship with its agents and customers.

Macro environmental analysis

Social/cultural environment

In social cultural environment many essential factors should be put in to consideration to enhance efficiency of the company activities. Some of these factors may actually include the desires of the renting agents and at the same time the tastes and preferences of the customers for the main purpose of ensuring satisfaction. Every person requires that he or she gets fully satisfied from the consumption of the products. This will greatly assist in retaining of the renting agents as well as the customers. This will hence in turn enable the company record high sales hence high profits. Furthermore, it will result to the prosperity of the company.

Businesses can actually use the social cultural values of the society to make proper decisions which will aid them to achieving their goals. For a business to succeed in its activities it should understand the social cultural practices of the surrounding community and respect them. The company should respect the values of the customers as well as those of the renting agents. This will make them feel the importance of their presence in the organization. Some social cultural activities are also affecting some businesses negatively. This is because some people from certain areas may not be consuming certain goods. Therefore, this external factor should be highly considered to avoid failure of the business. Before the company start its decision making process it should put in to consideration the social cultural practices of the surrounding community, its customers and its renting agents. For example some people do not prefer some product as they take it as taboo. This will enable the company to produce products that are consumed by their targeting customer hence avoiding wastage and at the same time maximizing profits.