Google’s creators  Larry Page and Sergey Brin

Google’s creators  Larry Page and Sergey Brin

Introduction

Google’s creators  Larry Page and Sergey Brin have continuously had a fit disrespect for the unbearable. The parting amid the Alphabet Inc.,’s chief commercial – search – and new corporations offer the corporation with the “safe place” to conduct experimentations. This move was also intended to assisting in allaying markets fear by streaming the critical operation and offering the shareholder’s visibility into the processes of the Alphabet’s new venture and the acquisition that had been formulated with time. It has, at the same time, helped the Alphabet. Inc. is proving the investors that it is capable of delivering the essential profits even as it works to explore the existing markets and vital ventures for the future earnings of the business (Rothaermel, 2017).

Question 1

The reorganization of the company into multiples that now sits under the new umbrella called Alphabet will operate semi-permanently from google myriad moonshots. This unexpected transformation shows just how the company has grown since its founding. Restructuring itself under the umbrella company has one wonders for Google, the revenue growth has accelerated an essential development for the company. On the surface, the only difference is the name, and the core business is still targeted. However, the success also underscores the Alphabets dependence on the fickle industry like putting ads in core Google products like the search, YouTube video and Gmail.  It makes it remain vulnerable to swings in marketing budgets and making the competition stiff from equally ambitious rivals’ like Facebook (Rothaermel, 2017).

Question 2

The Alphabet was however meant to speed up the whole process of turning offshoot business into a well advanced new technological jackpots. The profits are still funnelled into a web of experimental schemes that may not create an advantage. The self-driving is considered a perfect example, it could bring the company a high profit someday, and however, it has a little in common with Google core businesses. It could scare off investors looking for steady search revenue. For instance, if Alphabet is to give Auto division a big boost without spooking the investors, it could allow the company to raise outside funding, an exchange in small ownership stake for liquid cash or a strategic partnership (Wei et al., 2013).

Google may have ‘failed’ in developing other profitable businesses because it has been much dependent on advertising but not on changing the way consumers buy and sell goods and services. Google’s strategy process of emergence is not to blame, as the process was supposed to speed up the process of turning offshoot businesses into new technological advances. These strategic process from the massive search and advertising business would develop innovation, hence fostering a more entrepreneurial environment. Google now Alphabet is indeed an unconventional company in many respects, by relying on advertising for its livelihood, it has become a well-known company. It will be a victim of its success. As online advertising becomes more dominant, the growth is likely to slow, and fortunes will rise and fall with the advertising market, which follows the fall and rise of the economy (Rothaermel, 2017).

Question 3

I do not think that the business strategy process is likely to change with the fact that it is now a standalone business. This is because a change of the overall organization strategy negatively affects the nature of the company. In case google changes its strategy process, most of the organization’ process is likely to impact negatively on the business operation (Wei et al., 2013). Because the strategy process affects how the organization operate, the organization is in this way likely to experiences an overall change or hardship in the various business operation. A change of the strategy process may also impact on business productivity. This is likely to impact on the nature in which the multiple stakeholders relate with the company. Behind the 2015’s Alphabet corporate restructuring in the first face, Google keeps the advertising cloud, Android software and devices businesses under the CEO Sundar Pichai. The strategic management process is continuous and systematic process during which the organization managers make the decision that is likely to have consequences in the future, development of programs and plans to implement the decisions that would help achieve goals and evaluate performance (Wei et al., 2013).

Google’s strategic planning process involves identifying areas where consumers want growing markets and value. The managers will, therefore, determine how the firm can take advantage of the new opportunities. The strategic planning process is likely to change if the managers will have an open discussion about the way the process will affect the company’s future. After conducting this careful analysis, then Google will decide if venturing into these areas will meet their vision and the long term objectives. The way that Google will organize a new strategy is to involve its staff members in the whole process. This is when the firm will share ideas with the managers to determine if the product is economically viable (Rothaermel, 2017).