Growth in E-Commerce Market

Growth in E-Commerce Market

Amazon has many amazing strategies that have driven it to great heights of success. However, there is no end to growth in business, and that is why alternative strategies are a necessity. The management is moving its focus from percentage margin profits to absolute cash flow. It implies that Amazon will offer higher discounts than ever before to increase its sales. The increase in sales will see its profits levels escalating.

Growth in E-Commerce Market

Amazon’s online channel business in the US is only 8 percent of all retail sales. It means that the company has a long way to go to the E-Commerce market. Many of its competitors are increasing their presence in online business, and it is prudent for Amazon to lead the way. Its traditional stores should begin incorporating web businesses and the adoption of mobile and internet devices. Amazon should tap international markets such as the Asia-Pacific region and other continents where it has a low presence.

Kindle Shipment

Amazon can take advantage of the increased fame of Android devices to advance its Kindle Fire devices. They will assist in tapping a large portion of internet traffic as its source move to mobile devices like Smartphone and tablets. Amazon has a variety of Kindle devices with features resembling those of Apple’s iPad. Kindle devices are Amazon services enabled and can be used to drive significant traffic to Amazon’s services.

Increasing the Presence of Brick and Mortar

Amazon has moved all its focus to online and has expanded significantly globally. It has very few physical stores left, and its competitors are also increasing their online marketing and closing down the brick and mortar stores. In the process, the market for those who prefer shopping in-store continues to widen. Amazon should, therefore, should increase its physical presence by opening stores all over the world.

Mend Its Reputation

High-quality products and services are not the only things that customers look for when they decide to buy products. Avoiding tax is a weakness that can significantly discourage people from buying their products. Amazon makes enormous profits and sales. It should not avoid paying its taxes if even the least of its customers pay. Everyone likes being associated with honest companies; avoiding tax can discourage people from buying their products. Additionally, studies show that Amazon underpays its employees and provides them poor working conditions. Such reports can deter people from purchasing Amazon’s products.

Recommendations

Although Amazon has enjoyed business success for many years, many companies and upcoming ones are using its weaknesses to gain customers. My advice to the company is for it to reduce its flaws and increase its strength. Employees are the image of the company to the customers, and unhappy workers will not provide nest services to the customers. The company should invest in its employees by training them, developing their career growth, and providing them with excellent working conditions.

Amazon should act fast in implementing alternative strategies because the upcoming enterprises and the existing competitors are working tirelessly to snatch some of its market share. Many mighty companies have closed down (in the past) for ignoring the warnings of economists and business analysts.