How to Promote Your Company Culture to Attract the Right Candidates
Most of the successful businesses are built on the solid foundation of great talent. This means that for your company to effectively meet its goals, you have to attract the top talent.
The corporate brand reflects your market, clients and business and financial successes. However, the employer brand is highly dependent on how job seekers perceive your company.
Most of the top talent perceive what your company culture looks like, whether it aligns with their values and whether they will be satisfied while working for you. Despite your company’s external reputation, every job seeker wants to feel that they can fit internally, feel happy and motivated.
Why Company Culture is Important in Attracting Talent
Company culture is not just about crafting a unique external perception to spark qualified potential candidates, but it is a reality that aligns with your organization’s visions and missions.
According to research done by LinkedIn, potential job seekers are much more concerned about the recruiter’s company culture and want lots of information in the first message. Besides, another report from Hired confirmed that about 45%of candidates considered company culture to be a top factor when looking for a job or responding to a job offer. Don't use plagiarised sources.Get your custom essay just from $11/page
This means that having a great company culture is one of the best ways to not only attract top talents but also keep them working for your organization.
If your organization promotes psychological safety in the workplace, then you are assured that such a culture is deemed to attract top talent and hold them working for your organization.
How to Promote Culture to Attract Talent
To effectively promote your company’s culture, these strategies will prove helpful and have that top talent, ideal candidate, thinking “Aha! This must be the place for me.”
Sharpen Up Your Careers Page
You are well acquainted with the old tenet that “The first impression has got no apologies” and your careers page should not just be a portal for applicants to submit their applications. It should be more of a side-dish to make candidates feel that your company is the best to work with.
The careers page should be authentic and genuine, but still invoking a sense of motivation and respect for your company. It would be best if you highlighted all the perks and insights of your company, starting with the mission and statement. At its simplest, the page should give the candidate a realistic picture of what it would be like to work for your organization.
Some things you could do to create a welcoming careers page include:
- Create employee spotlights– For instance, if your company is engrossed more on value-based hiring, then you can share a story of one of your employees who has worked with you for long and feels happy with the culture because it aligns with his personal values.
- Choose the right perks- You can utilize the employee’s benefits and perks to impress culture-fit candidates. This will help your company start off at the right foot by candidates understanding how they will add value to your business while still benefiting from the numerous perks you offer.
Take Social Media Seriously
Today’s job seekers are empowered with the transparency and accessibility of social media platforms, and they often have access to your company’s information long before you directly interact with them. This means that social media is your most authentic window into your company’s culture.
Chances are that when a top talent finds a recruitment company, they will take time to carry out intensive research on the company to determine whether the culture is a fit for them. Ensuring that you have visually engaging content on social media platforms will keep them interested and know more about your culture.
You can utilize platforms such as Facebook, Instagram, Twitter, or even create a winning LinkedIn profile.
Some of the things you can do to boost your social media presence include:
- Posting engaging and interactive photos and videos from company events– Whether you are celebrating an employee’s birthday, attending a conference or holding a company training, ensure you take and post photos and videos that highlight the company’s unity, professionalism and culture in general.
- A day-in-the-life- You could ask one of your employees to take to one of your social media accounts and share what an average day at work feels like.
Embed Your Culture into Your Recruitment Process
It won’t be of much help in attracting talent if your company’s recruitment strategy does not match the culture you are promoting. Top and bright candidates are likely to give up on the job once they discover the culture you are promoting is all smoke and mirrors.
You must ensure that every step of the recruitment process is aligned with your organizational culture from the outreach and application process to the interview and job offers. The great first impression you created should be the sentiment they feel from the start to the very last step of the recruitment process.
Here are some of the ways you can build your culture in the recruitment process:
Deliver a great candidate experience- The way that you treat the interviewee should be a clear indication on how employees are treated in the workplace. Interviewers showing up late can be detrimental and could send a message that your organization does not hold values such as respect seriously.
Include a lunch interview- A lunch interview will make both you and the interviewee feel comfortable and relaxed during the meeting. It will also give the candidate an impression of how it feels to outside the formalities of a boardroom.
The search for top talent is more competitive than ever, hence the need for talent acquisition leaders to pay attention to their employer’s brand and culture.
For more information on recruitment strategy, talent acquisition or company culture, feel free to talk to us, and we will be more than willing to assist.