How to write an SEO-optimized blog post
The primary purpose of SEO is to publish articles that can be easily understood by both search engines and users. Coming up with an SEO optimized blog post requires some level of skills. A well-optimized blog post begins with an appropriate title, great structure, and text formatting, correct heading and easy to read paragraphs. A combination of good content and SEO makes an article appear on the first search page in google ranking. A well-optimized article should have:
A well- organized structure
The structure of the blog post should be in your mind even before you begin writing. Most blog posts have this structure:
- A great introduction
- A well-organized body
- Conclusion
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In-depth keyword and content research
It is essential to conduct keyword research before starting your blog post. Keyword research is vital for any writer who wants to deliver valuable content on a particular topic. If the keyword is not readily available, you can find related keywords on various websites that provide a variety of topical keywords. The keywords are to be spread evenly throughout the blog post. This makes the article appear to be natural and er friendly.
Optimized images using alt texts
Images play a crucial role in SEO- optimization of blog posts. You will most likely find an image strategically placed under a title or a subheading. Images can optimize blog posts by merely including a keyword in the description of the photo.
Proper use of URL structures to improve visibility
This is an ethical rule that exists in the world of publishers. Whenever you mention another contributor or another writer’s work, be sure to include a link to the source. By doing this, you are sending a message of goodwill, and you may get lucky and receive a link back from the website. Always use internal links whenever possible. Internal links help search engines identify your work with ease.
Logical use of paragraphs
Paragraphs should be short and direct to the point. Avoid starting each sentence on a new line. The beginning of every paragraph should have a logical reason that has a flow of thoughts and ideas. Every paragraph should have a unique approach to the main idea. At the end of the paragraph, you should summarize with one sentence.
Correct headings
Putting proper headings gives a blog post the much-needed structure. Headings are useful for readability as well as for easy recognition by google bots. You can use the keywords in some of the headings.
Advantages of an SEO- optimized blog post
We can conclude that a blog post with SEO optimization helps your blog appear more frequently on the first pages of search engines. Your blog will always look fresh, and one that is current with the latest trends and news; thus, visitors will stay at your website for longer. Eventually, other sites will start linking their work to your website leading to more visitors and revenue.