Identify the issue Facebook is having based on the HBR article
The problem around Facebook in the HBR is fake news mainly. It published a falsified story that appeared on the user’s timelines.
Determine (identify) stakeholders who are for or against the direction Facebook is taking to avoid the public relations issues.
Users, Advertisers, and Employees
Identify the incentives of stakeholders by answering the following five questions:
What responsibility does the company have to the stakeholders?
The users being the significant stakeholders of Facebook is because they determine the popularity of the platform. Facebook responsibility to the users is to make the social media platform easy for them to use and also ensure the privacy of their information. They also owe then news that has not been falsified. Advertisers make the most revenue for Facebook (Wells & Winkler, 2017). It offers advertisers targeted access to Facebook, Instagram, and WhatsApp users. Employees manage, create, and improve Facebook services. Facebook should compensate them appropriately because they keep the platform afloat. Don't use plagiarised sources.Get your custom essay just from $11/page
Can stakeholder help or hurt the company’s performance?
Stakeholders can hurt the performance of the company in a big way. The users, for instance, if they stopped using the platform, the platform would be meaningless. If the employees are not compensated well, they will neglect their jobs, therefore, making the platform becoming dormant. If the advertisers pulled off from Facebook, then it would make no substantial revenues.
Is quick action needed?
Quick action is needed in the public relations issue in the company before the stakeholders withdraw from the company. In this case, Facebook responded very fast to the acceptance of the responsibility and stated that the company would be changing on their information security policies
What is the cost/benefit of the company taking action? d. What action(s) the stakeholders take to help or oppose the public relations issue?
- The company banned fake news from using the organization’s advertising network and resources.
- Facebook users depend on the platform for news, which helped the public relation issue by providing less information on the platform.
Identify the company objectives for what it wants to achieve in trying to reduce future public relations issues.
- Centralize the privacy app setting.
- Reduce the data that one gives on the platform.
- Advertisers on Facebook will have to be authorized; they will, therefore, show who has paid for the advertisement.
Identify interaction strategies that can be implemented in stages.
- Identify the objectives
- Select your target audience
- Prepare your budget
- Choose a format
- Prepare an engaging ad
- Measure your ads’ performance.