If it’s melted, it’s ruined!
If it’s melted, it’s ruined!; Beyond The Coal Campaign; and Peoples Climate March are three more successful marketing campaigns that have raised awareness about climate change over the past 5-10 years. These campaigns have caused positive climate change impacts over the years, and some are ongoing. The full details of these campaigns are included below.
If it’s melted, it’s ruined!
- If it’s melted, it’s ruined! Is a climate change campaign by Ben & Jerry’s. The campaign is part of the company’s change action plan initiated in 2002 to make the company economically sustainable and generate positive social change.
- If it’s melted, it’s ruined! aims to expand climate change awareness globally by inspiring climate change marches. The company uses the video marches to show statistics about climate change and the march itself.
- The company also uses its products to spread climate change awareness by printing awareness quotes on them to further its climate change efforts. The campaign generated a buzz online with its engagement rates reaching over 80,000 users in some months.
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- The campaign is considered successful based on the impact it has had; for instance, one post on Facebook regarding the U.S. withdrawal from the Paris Climate Agreement has attracted over 44,693 reactions, 3,246 comments, 29,900 shares, and a 536,077 interactivity index.
- A link to a YouTube video regarding one example of the campaign’s video is available via this link. Another post on Twitter can be accessed here as well.
Beyond The Coal Campaign
- Beyond The Coal, Campaign was started in 2002 by Sierra Club to fight the efforts of the coal industry to build more coal plants. Over the years, the campaign has been successful in reaching its objective.
- The campaign combines the efforts of university students, local groups, Sierra Club volunteers, and other organizations to fight coal production. It has also attracted funding from various companies.
- In 2017, Bloomberg announced a new commitment of $64 million to support the clubs initiative. The campaign is also considered successful for preventing the building of 184 new coal-fired power plants, which could have resulted in over 642 million metric tons of carbon pollution from entering the atmosphere.
- The campaigns’ effort have led to the retirement of 190 coal plants, secured more retirement plans for over 30 colleges and universities using coal plants, reduced the number of new permit approvals for mining, mobilized thousands of individuals to rally against coal pollution, and brokered some of the most significant clean air agreements in the American Southeast.
- In 2014, Beyond The Coal won the BENNY award and in 2018, while in 2018, Sierra’s Club founder, Bruce won the Climate Breakthrough A link to an example of the Beyond Coal campaign is accessible here.
Peoples Climate March
- Peoples Climate March is an ongoing and global climate march driven by org and Avaaz. The campaign aims to ignite marches to demand leaders to take immediate action on climate change.
- The marches also seek to increase climate change awareness. Generally, the campaign is considered successful based on the buzz it generates, and the thousands of protesters it mobilizes globally.
- In 2014, in Australia, an estimated 30,000 people protested in Melbourne City. In New York City, an estimated 310,000 individuals, including the UN secretary-general Ban Ki-moon participated in the demonstration.
- In 2018, approximately 700,000 individuals took to the streets globally to increase climate change awareness. The 2018 marches are considered the most massive climate mobilization
- Examples of graphics from around the world regarding the campaign are available here. Videos of the campaign uploaded to YouTube are also available here and here.