Implementation of a digital marketing scheme

Implementation of a digital marketing scheme

Being a popular park, zoo, and resort, which is old in the market, lightning fast should be making good profits and not loses. There could be several reasons that can result in a decline in sales and a drop in profit-making for any business, including lightning fast. For instance, lightning fast may be facing challenges from its way of handling customers or the provision of similar services for a long time, which could have resulted in boredom for the customers. Also, lightning fast could have been at a bad state that needed renovation, yet nobody has handled it, or maybe the resort is too small, and customers started shifting due to that. Reasons for a fall in profitability and sales could be due to such purposes. However, there is always a solution to such problems. This paper outlines two efficient projects that lightning fast can use to retain its customers as well as increase the sales rate of the business.

Implementation of a digital marketing scheme

Lightning fast is a big business premise, handling a significant number of customers, who include tourists. Advertising the resort online also will attract more customers since they will be glad to enjoy the privilege of being to the famous lightning fast. Digital marketing of the resort will also include the implementation of online payments of visits, which could be considered as pre-payments. This will reduce the congestion of customers as they pay for entrance to the zoo. Online booking will also help the management know-how to limit the number of customers to visit the place in a day. For instance, if the management is aware of a rough figure of people that the resort can accommodate in a day, then they will provide a not more than that number of chances. Digital marketing is a global form of marketing, which will help reach a vast amount of clients, yet it does not cost much. Compared to other types of marketing, online marketing is cheap, and it provides information for customers all over the world. Using this kind of marketing in lightning fast will help it reduce the costs of marketing, which can be used to advance other areas.

Development of a hotel

It is stated that the more significant percentage of visitors that go to the lightning fast resort is of the UK visitors while a small portion is of the foreign tourists. This is one reason that is making the sales rate of the business to go down. The reason being tourists are the primary source of revenue in any tourist attraction or any park, so having a large number of foreign tourists visit the place is an added advantage. Apart from booking online for tickets, the tourists will be assured of a place to rest and spend as many days as they want in the park as well as eat all the variety of food they may like. Having a large number of UK based visitors does not make the management realize that the accommodation should be vast since most of the UK visitors will go back to their homes, unlike the foreigners who will need a place to spend their nights and relax. Enlargement of room for accommodation will lead to an increase in the sales rate and as a result, lead to a rise in profit since the number of tourists increases, the amount also earned gains. A hotel in the zoo will have to be a little more expensive than the usual hotels, which will increase the number of sales as well as the profit.

SWOT analysis

Swot analysis is a management strategy which internally analyzes the strengths and weaknesses of a company as well as the external threats and opportunities (Appendix two). For lightning fast organization, it has advantages such as availability of capital. A large and old business like lightning fast must be in a high position financially for it to run for all those years without collapsing or shutting down for good. Also, the fact that it is the only park in Europe with a multi-pound roller coaster, the park has a competitive advantage ahead of other similar businesses, which makes it attract more customers; thus, it is a strength. The current ticket system being used is a weakness for lightning fast. It encounters many problems such as a waste of time since it is slow, and the ticket booking is manually made. This kind of reservation is prone to mistakes from the employees since they get fatigued, handling a vast number of customers. Also, there are massive ques made by customers as they wait to book their tickets, and all these issues could lead to loss of customers since they are not excited about the long ques as well as the long waiting time. To solve these weaknesses, a digital ticketing system will help speed up activities, and this is what the customers would prefer. As a big successful business, lightning fast has competitor businesses that are striving to outdo it. For instance, after the realization of a drop in sales and profits, there is a high probability that customers have shifted to a better park than lightning fast. To manage the threats from other competing companies, lightning fast should ensure that it has a competitive advantage to be a step ahead of the rest. Lightning fast has opportunities to help it manage to be at the top by increasing its customer percentage. First, online marketing is an opportunity for the park’s management to attract more customers as well as make it’s business name gain fame globally. Also, online marketing creates an opportunity for lightning fast to improve in other sectors since online marketing helps save on cost.

Outsourcing the production of a new system to an external consultancy could be of benefit or loss to the organization. If the external IT consultancy is affordable, then it is a suitable option for the organization. Suppose lightning fast chose that option for the development of a new system. There will be picking of the best consultancy form among a list of many good performers and with consideration of many factors such as price, history, and services offered. After selection of the most suitable firm, meetings will be held to demonstrate and explain how the new system is expected to work and its requirements. A test of the new system is to be conducted following the requirements breakdown structure, meaning that the test will include the functions, sub-functions, activities, and processes needed for the system to run smoothly.

The four quadrants of the project landscape

The four quadrants of a project platform include agile projects, traditional projects, extreme projects, and emertxe projects. Traditional projects include a clear goal as well as a clear solution. Extreme projects do not have a clear purpose and also, no clear answer. This kind of project is suitable for the development of a new product on the market. Agile projects entail a clear objective, but the solution is not clear. Lastly, emertxe projects have a clear solution but with no clear goals, meaning that there is a solution already, but its application is yet to be found. In the case of lightning fast, traditional projects, which are the first quadrant, is the best fit for the organization. This is because the weakness of the ticketing system is already identified, and a solution to the vulnerability is also provided. Implementation of a new ticketing system is the solution to the problems encountered in the current system, and the use of an external consultancy firm is how the objective of the new project will be attained.

The rationale for the new project

The new system project will enable the company to restore its customers by restoring their confidence in the performance of the firm. By finding a solution to the company’s weaknesses, the firm is confident that it will provide better services for its customers, which in return will result in a rise in sales and profits since customers will return to the company. Restoration of stakeholders’ confidence can be done by engaging them while the process begins. The views of the stakeholders are of great importance because they are a big part of the business. Engaging the stakeholders even when there is no problem in the company will help during challenging times (INTERNATIONAL FINANCE CORPORATION, 2007). By increasing the strengths of the company, as well as finding a competitive advantage to cope with the threats from the competitor firms, lightning fast assures its customers of quality services. Lightning fast can gain financial support from the government after the realization of how the company promotes the growth of the country’s economy through foreign exchange. The development of a hotel at lightning fast includes also features like swimming pools which suit the current lifestyles of many tourists. A new system is a form of new technology implementation that helps run the activities of the company faster and better. For instance, the online system enhances increased accessibility to lightning fast park (Appendix one).

Project libre

Project Libre is a project management software that is the best option for the Microsoft project. Among its strengths is its compatibility with the Microsoft project. Projectlibre has original features which facilitate its running. Projectlibre is a software that is accordant with Microsoft 2007, 2003, and 2010; thus, it is capable of opening these projects. Projectlibre also has export/import capabilities. UI allows people who are familiar with MS project to easily connect to project libre. When developing a project schedule, project libre can use a work breakdown procedure as well as listing and identification of tasks. The setting of resources, links, and durations can be done similarly. Projectlibre’s alternative software can be compared to Microsoft project features.

Tasks are the basement building blocks for a project plan. A task is a step towards completion of a project, or rather a unit of work. Tasks regularly need a form of hierarchy to enhance the decomposition of a complicated project into a less complicated and manageable practice. Resources are entities shared by an organization. The advantage of using scheme libre is that while using it, one can quickly evaluate the earned value cost in a less complicated way. Projectlibre is an excellent alternative to Microsoft project as well as other tools for project management in the market. This project also can be opened on os windows or Linux, and it is accordant with Microsoft project. However, projectlibre’s user interface is not as friendly as that of Microsoft project, making it challenging to identify some features at times. This project also has some odd features, with its user interface appearing to be a bit old.

Gantt chart provides a visualized presentation on the assigned tasks, showing the amount of work completed in a specific period. Projectlibre gives room for linking functions concerning how they are dependent on each other. The marking of independent and dependent tasks on the Gantt chart helps differentiate the tasks easily because, for instance, dependent tasks can be marked using in red while independent are marked in black. Projectlibre has tools that can translate content into any language as the user would like it to be. Alternative software for project libre is Microsoft project and smart sheet. These two projects have featured almost the same as project libre. However, Microsoft project supports the English language only while the smartsheet supports English, Turkish, Dutch, Swedish, and polish.

Implementation of strategies is essential when an organization starts to decline in terms of profit and sales. An analysis of strengths, weaknesses, opportunities, and threats helps in identifying the areas that need to be improved and the areas that need to be maintained. Pestel analysis also helps identify the effects that the external elements have in an organization. On the side of technology, project libre has proven to be an efficient alternative to Microsoft project because of its features and benefits.