Implementation of Technology in Business on the Example of Zara

Implementation of Technology in Business on the Example of Zara

Zara is one of the most world recognizable brands due to the positive influence of information communication technologies, which promote their trademark, as well as the customer relationship management systems.

Information communication is the first key to Zara’s success as it affects strongly the development of its effective selling strategy. The “living fashion” plan implemented at Zara means that the company focuses on redesigning new output lines every two weeks (García-Álvarez 998). Such a strategy has been developed by the means of co-learning from the application of the information and communication technologies. The received infromation contributes greatly to successful knowledge management operation (Malafe and Fahime 196). For example, the knowledge management benefits the company through elimination of barriers in communication in the process of gathering, storing, and exchanging information (Malafe and Fahime 198). The combination of wisely-used technologies helps Zara significantly increase its performance.

Using the customer relationship management systems as the second tool of applying modern technologies enables Zara to affect the level of customer loyalty. Most clients all over the world prefer Zara to other brands because it offers unique fashionable clothes that meet their needs in terms of physical, climate, and cultural differences (Roll, Martin 2018). This has bebome possible due to conducting a deep research on the customers’ values, preferences, and geographic peculiarities via “collaborative and analytical systems” (Khodakarami, and Yolande 32). The application of data received from the customers helps the company move in the right direction. As a result, the customers’ needs and requirements are addressed, thus providing Zara with loyal clients, as well as a substantial advantage over other companies on the market.

Zara is one of the most successful world companies due to the effective application of information and communication technologies that influence the development of selling strategy and enhance customer loyalty.

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Works Cited

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Khodakarami, Farnoosh, and Yolande E. Chan. “Exploring the role of customer relationship

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Malafe, Neda Sharifi Asadi, and Fahime Baei. “The Analysis of Using ICT on Knowledge

Management in Governmental Organizations in Iran (Case Study: Municipality of

Mazandaran Province).” Journal of Management Research 9.4 (2017): 196-206.

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