In Charge of Eternity
At first, you see the combination of colors; next, you feel its ambiance, and only then you analyze the design. Initially, emeralds set the tone for the future structure of the jewelry; we increased this effect with the colors of the other gemstones.
This trick of the light has always been essential for The House: XXX diamonds should illuminate the faces of our customers. However, this time we experiment not only with the shine but also with the arrangement of the jewelry, offering to wear it in a new way.
XXX new purse collection is an ambitious hymn for a remarkable jewelry case. It reveals a concise glory in all aspects, from functionality to design.
What is more critical: form or content? Speaking about high-level watchmaking artistry, this is more the matter of practical use than philosophy. How had XXX reached a compromise? The reporter from «Serp i molot» has got an answer from YYY ZZZ, development and heritage director of The House.
From the beginning, our priority was the shape. This approach creates a challenge for all craftsmen, since there are still limitations when inserting a clockwork in the case. Working on XXX is something special; watchmakers understand it, so they compelled to adjust the best technical solutions to a different field.
We feel free to exhibit something only when we are genuinely pleased with it, although this depends on many factors. As opposite to the fashion industry, which pushes to present a collection twice per year, we don’t have any time restrictions. Commercially it would be profitable for us to produce novelties more often.
Watchmaking artistry has always been going hand in hand with innovative materials, but now this process is most pronounced. It was obviously at January High Watchmaking Showroom, where an ambition to impress with something new looked like a social competition among brands. Moreover, to be innovative is not enough. Everyone wants to be trendy as well to fit a young audience. Better to say they want to create a product, which millennials would crave.