Indian Fashion Lovers Company

Indian Fashion Lovers Company
Introduction
The Indian Fashion Lovers Company is set an organization that deals with the sale of clothes, jewelry, and shoes. Its specialization in this sector explains why it is given the name. Due to the ever-changing fashion, the firm has always been on toes to produce clothing designs and jewelry that are up to date. Unlike other fashion industries in India, this firm has thrived through its involvement in diversity in terms of the design and incorporation of aspects of culture and religion. Since its creation, the firm has continued to gain fame and attract more customers in the Indian clothing industries. Following its success, the firm has expanded into most parts of the world, intending to reach the fashion lovers as well as the people who value culture. The firm is, however, venturing into an online marketing platform, in which it plans to establish a new market and face different kinds of competition.

The mission of the company is to provide, rather sell clothing, jewelry, and footwear that promote not only comfort, but also smartness as well as depict a specific image that is intended by the wearer.
Objective
By entering the online market, the firm aims to establish itself in the market and learn of the specific competition that exists in the international market as it prepares for the global market. Pawar supports that “It has beenestimated that a couple of billion people around the world use the Internet, andmore are becoming aware of the Internet with each passing day”. With its main commodity as Indian products, the firm aims at sharing the beautiful Indian culture on the international markets through these online platforms. Since India has been a culturally restricted country, the firm aims at embracing the few aspects of modernity that have been recently introduced in the country. As such, it is looking into incorporating elements of modern dressing in the traditional outfits and, through doing this, creating a new product each time. Through creating these designs, the firm hopes to open up India to civilization to a different level. Also, since technology is widely spread in India, the firm takes advantage of the online market, which has not yet been exploited in this country to reach its customers, even in remote areas..

Customers
Understanding the target customer is the key to making profits in a specific market. Arguably, it is insensible to design a product without knowing if the market will love the product or even if it is something they will use. In this case, for instance, the firm has an understanding that India is a price-conscious market. As such, the firm aims at producing fashion wears with a significant focus on affordability as well as a great experience. The online platform has carried this thought and narrowed down its focus with significant consideration of these factors. One of the target markets that Indian Fashion lovers have their eyes on is the vibrant women and men, who are all about fashion and looking beautiful. In response to these consumers, the firm produces clothes, most modern versions of traditional Indian dressing that make these people stand out. Other than that, the firm is continuously advertising on social media platforms such as Instagram, where most of these people are active. Jamal and Misra explain that “the ultimate aim of any firm behind advertising is to create to create a brand that is preferred over other brands” (3). True to their words, Indian fashion lovers are working towards establishing a brand on the global market. By targeting these people on social media, the firm is marketing its products and, as such, creating a brand.
Secondly, the firm is targeting the working-class people, since it considers affordability. People on a payslip can afford to buy the clothes as compared to the ones who depend on other sources of income, such as doing business. Due to its diversity, Indian fashion lovers are giving the elderly the chance to look good and, at the same time, have a taste of the modern dressing. Following this, it produces clothes that can be worn by the elderly in society, without the pressure of looking inappropriate. Most of the clothes that are sold by Indian Fashion lovers can be worn on different occasions, and this makes it easier for the customers to get what they are looking for in the market. Additionally, the firm targets people who have great respect and value their culture. Arguably, India has always been a culturally driven society, and without making the cultural clothes, the firm would not have stood its ground. Jamal and Misra point out that “India in itself is diverse in terms of cultures and traditions” (5). The firm has, however, shown a specific interest in the production of the traditional outfits for different occasions. They also produce jewelry to match as well as shoes that will fit a particular code of dressing. Being an Indian based company, its online platforms are filled with displays of the traditional Indian dressing with a significant concern of beauty and respect.
Brand
It is essential to take note that branding goes hand to hand with reaching out to the consumers. Most companies fail as a result of failing to acknowledge the difference between branding and marketing. Ideally, the brand is the promise or expectation that a consumer has regarding a product basing on the information this person has about the product, as well as how the messages were delivered.Indian fashion lovers, for instance, has created a brand in which the label they use is reflective of the language used in advertising and the clothes are beautiful, to back up the voice. Below is the name for the Indian Fashion lovers.

Looking at the label, it is evident that it speaks to the consumers about coordination, for the formal clothes, and incorporates style. In other words, the consumers get the promise of being good professionally, since they have confidence that is gained from dressing smartly and in form. Through the tone and the language of the caption in the label, it is evident that it is simple to understand, honest, and friendly. This label tends to reach a wider audience since it appeals to the emotions of the consumers. It gives them a desire for success and positivity in the workplace. Through branding its products, the consumers get to learn of the difference between these products and those of rival companies, whose names might be close to the Indian fashion lovers.

Content and Platforms
Since it is an online market, the firm aims at exploring Instagram since it has many users and, at the same time, creates a platform through which a person can easily advertise his or her products, with their prices attached. For instance, the firm has currently posted the following to their followers.

Additionally, the firm is also using Facebook to reach a market that is dormant on Instagram. On the Facebook platform, however, the number of followers is less, and this can be seen through the number of likes that are received on the posts. However, Facebook also offers a platform through which the products can be uploaded so that the rest of the online community cannot only see but also buy. Blog posts have also proven to be useful in covering a large market, and this can be seen through the views. Blogs give a person the chance to read, understand what it is that is written about the clothes. Also, these platforms allow the seller to write about their thoughts and advice about dressing. The firm also has a twitter account. It is used for advertising but majorly for telling the consumers about the next products as well as the upcoming openings.
Performance Evaluation
This is an essential part of any business operation. Since everyone begins a business to make profits, it only makes sense if the person or firm continually evaluates the performance. Evaluation of production can be best done through a comparison of sales done within months and even years. Since it is an online platform, the data that were used for the transactions have been saved and so recovering them will be easy. Similarly, performance can be evaluated by checking the number of likes and the responses. In the case of assessing market coverage or the effectiveness of a strategy of advertisement, there is nothing that works better than doing a summation of all the like as well as the responses. From this, the firm gets to learn of the most effective platform it can use to cover a full market. Arguably, the Indian fashion lovers have settled on the Instagram platform since it does not only contain several replies but also likes.

References
Jamal, S., Maqbool, D., &Misra, S. (2011). Influences of Fashion Marketing on Consumer Demand: A Study of NCR. Indian Journal Of Applied Research, 4(5), 323-327. https://doi.org/10.15373/2249555x/may2014/96
Pawar, A. (2020). Study of The Effectiveness of Online Marketing On Integrated Marketing Communication [Ebook] (1st ed.). Retrieved 26 February 2020, from http://www.dypatil.edu/schools/management/wp-content/uploads/2015/05/Study-Of-The-Effectiveness-Of-Online-Marketing-On-Integrated-Marketing-Communication-Amruta-Pawar.pdf.
Barnes, L. (2013). Fashion marketing. Textile Progress, 45(2-3), 182-207. https://doi.org/10.1080/00405167.2013.868677