Instagram as a Social Medium for Business

Instagram as a Social Medium for Business

Specific Purpose: I want my audience to comprehend how Instagram, as a social medium, has been employed in various businesses.

Organizational Pattern: For the organization of the speech, a topical pattern will be employed.

Introduction

Attention getter: In reality, tech advancements are demonstrating a great hope of connecting the global communities as a single-family. In response, the business world is drastically and dramatically improving due to the invasion of better technologies. The developments are crucial and contribute significantly to trade today by opening and showing explicit potentials of different businesses (Goworek et al., 2016).

Purpose Statement: Especially, Instagram is one of the viable social media that scales higher possibilities of taking trade to greater and unimaginable levels. It connects the world by showing customers what they need and how to find them.

Credibility: The speaker’s qualifications to offer information on this subject.

Preview: Five explicit points will be addressed in understanding Instagram as a medium for business and how the same aids in facilitating business operations.

• The development of Instagram as a marketing tool.
• Instagram’s ability to boost sales of goods and services offered by an entity.
• Instagram as an establishment for businesses to stay informed with consumer needs.
• Instagram as a platform for business branding.
• Inconsistency of Instagram for commercial purposes.

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Transition: Instagram plays an essential role in business promotion by providing a platform for the market with much efficiency.

Body

Transition: Consequently, Instagram was born then and currently has numerous users globally.

1. Instagram is categorical in boosting sales of goods and services a business enterprise offers. It is pertinent in updating followers by offering them information about the latest deals and exceptional promotions.
2. One can efficiently run a campaign and promotional activity in creating awareness and driving additional traffic to your website.
3. Besides, small businesses are able to expand through product promotion by use of Instagram as a social medium (Poulsen, 2018).
4. The promotional activities are principal in building a business name and taking it to a new commercial level.

Transition: Hence, Instagram persuades customers into developing interest in a particular product being offered by an entity.

2. Instagram is firm in making an establishment or any business enterprise to stay informed with consumer trends.
3. It helps a business strategist in making the most of fresh trends in the market and resolves in creating new plans on how to approach the new eventuality.
4. After acquiring the attention of the public, it can then be easy to know what events or services they are in dire need of and taking advantage of the opportunity.

Transition: Therefore, it helps in reducing losses by not offering what does not match the market trends and enabling profit in-flow.

3. Instagram, as a social medium, enables a business to build a brand name in the market.
4. It puts a specific face to the commercial brand since it offers a visual platform that assists in establishing an individual connection with clients (Goworek et al., 2016).
5. Moreover, a visual feed is capable of reflecting the uniqueness of a brand and differentiating it from other products of another company.

Transition: Thus, it aids in building a connection with the audience and making it possible to influence and reach many people.

4. Although Instagram seems to be promising for business promotion, unfortunately, it is not consistently a social platform that concentrates on commerce.
5. Unfortunately, the impression of shopping for products by following Instagram accounts may not be reasonably there; however, as a priority for everyone.
6. Likewise, many businesses may not be able to advertise on Instagram (Kuntara et al., 2019).

Transition: For this reason, only the significant brands can generally meet the expense of advertising on this platform.

Conclusion

Summary (Logical closure): A social platform with a wide array of functionalities is vital for a business to grow. The use of Instagram as a social medium is beneficial for product promotion. It demonstrates the potentiality of the development of even a small business enterprise.

Wow Statement: Tied to the purpose statement and the attention-getter.

References

Goworek, H., Perry, P., Kent, A., Roncha, A., & Radclyffe-Thomas, N. (2016). How TOMS’“one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. Journal of Fashion Marketing and Management.

Kuntara, I., Purwandari, B., Purwaningsih, M., & Kumaralalita, L. (2019, October). Factors Influencing Consumer Engagement on Instagram: A Perspective of Bereal. id. In 2019 Fourth International Conference on Informatics and Computing (ICIC) (pp. 1-6). IEEE.

Poulsen, S. V. (2018). Becoming a semiotic technology–a historical study of Instagram’s tools for making and sharing photos and videos. Internet Histories, 2(1-2), 121-139.