Integrated Marketing Communication

Integrated Marketing Communication

Integrated marketing communication abbreviated as IMC refers to a collaborative and strategic marketing function whereby the target audiences are exposed to persuasive messages in an integrated manner to soothe them through their decision-making process. IMC is a fundamental method in marketing. Developing an effective IMC involves identifying various marketing communication methods, developing a proper marketing communication plan, understanding the target audience decision-making plan, and finally implementing a marketing communication plan. A marketing campaign is a strategy that is majorly used to increase sales.

Approach, goals, and message

The main objective of this marketing campaign is to influence the audience towards considering Detroit products. Detroit products are cheap and long-lasting. To attain the main goal, I will involve specific strategies and approaches. Various methods can be used to deliver a marketing message. These methods may include the use of social media, email marketing, sales promotion, or even testimonials to demonstrate the effectiveness of the product or the importance of attending a certain conference. In this case, Social media is the primary tool I use to convince the target audience to use the product, and at the same time, it helps in persuading the ‘public figures’ to post their experiences with the product to influence the non-users towards considering the product.

Call for action

The call for action for this product is ‘get out stunning’ which helps in luring more audiences. The Detroit products keep the users beautiful and courageous. The products are available for every interested individual. Many of our customers who have used products from this company return often time to give their testimony regarding their experience with the products.

Promotional mix, IMC tools, and Sales Alignment

Digital marketing and sales promotion are the main marketing communication methods that are involved in the marketing campaign for Detroit products. Using the two ways, I will develop a giveaway or contest where, through the use of social media, individuals will be gaming for these products. In so doing, I will have created awareness about the products hence increasing the sales. A sale is a general term used to describe all the activities that influenced the selling of goods and services. In contrast, the sales process refers to systematic steps considered by the salesperson to convince the target buyer from the initial stage of awareness to the desired closed deals. Identifying whether the campaign is successful, I will revisit the total sales, impressions by referring to the views of the audience, and finally, through engagement. Eventually, organizations measure the effectiveness of marketing communication by determining the influence it has on individuals. Its effectivity depends on its ability to convince the target audience.

Action plan

Timing.                Activity type.                 Brief description.          Audience.          owner

14th Dec.            Facebook update.      added Key messages that fit the audience focus