Introduction to your business
Calvin Kelvin’s cloth line company has hired me as a marketing manager in their new company to be situated in Saudi Arabia. The business will supply clothing items and beautifying products to communities inside Saudi Arabia and the nearby countries. The CEO of the business will be Hassan Mohammed, and it will work all weekdays except Friday on Friday, which is a worship day for the Muslims. The company will operate in accordance with online innovation and physical shops. The business will be situated in Riyadh city since there are assortments of style structures each day, and a company must be in front of the customer with the goal that they can convey the best.
Product and type of services
With regards to different products to be sold by Organizations, clothes and garments will include both female and male items. The items to be provided by the company incorporate a wide range of shoes, coats, sweaters, shirts, dresses, caps, eyewear, skirts, hijab wear, and underwear. Those shoppers who need their items to be printed explicit words, the organization is prepared to offer the administration free as an after deal service.
Business statement
the primary goal of this organization is dominating design clothing business by giving quality brands the best highlights, offering things with the best structure and quality. The mission is in accordance with moving toward satisfying people’s needs and making reliability the focal point of our practices. The business will ensure that representatives, retailers, and customers feel appreciated. We believe our kinfolk are essential to the achievement of this goal, and we will guarantee they are fulfilled. Growing arrangements and advantages from year to year, ensuring the security and improvement of our association and giving a sense return to our financial investors.. Don't use plagiarised sources.Get your custom essay just from $11/page
Business vision
The vision of the company is to see it grow across the country and internationally through the use of innovations. It is our vision to sell fashion designs that will meet clients’ needs. We ensure ethical behaviors are observed by relating well with our employees and customers. The organization will work in the aspects of protecting brand name and reputation.
Business objective
To promote awareness of our products to our customers and acquire 70% of market share.
Acquire 55 % net revenue in the first year
Have mailing lists to enhance the creation of a strong base of client
Being a reliable company with good reveals and potential of expansion
In the first two years, we expect the company to have more than 20,000 base clients.
We are providing a working environment that fits the residents in Saudi Arabia.
To increase sales by making use of social media channels such as Instagram, Twitter, and Facebook.
Environmental analysis
Saudi Arabia people are very conservative, and it’s vital to ensure that some of the clothes the organization their cultural norms. The purchasing power of the customers is very high, but they focus on quality products. Most businesses have been successful in this country due to its diversity. Concerning competition, our Organizations should be prepared to face the competitive market in the clothing industry. Due to technology and innovations, most companies in Saudi Arabia are doing good is same. Therefore it’s vital to focus on commodities that are scarce in the country.
Target market analysis
Our Target market will be people between 15 to 40 years. This is because their purchasing power is very high. To meet the needs of these customers, our company will produce elegant styles that match their lifestyle. Due to competition, our company should be prepared to use better techniques to get and keep customers. Therefore, the company will use e-commerce websites and physical shops. The company will work 24hrs, and the customer care number will always be active to respond to the clients.
SWOT analysis for the business
Strengths
Strategic location in the city
Excellent experience in the clothing business
The base can be expanded to meet customer needs
Weaknesses
E-commerce can cause fraud issues
Untested markets
Sales might below in the first year
Opportunities
Low-cost when using social media
The company can adopt big data to analyze customers needs
Threats
stiff competition from other clothing companies
The high cost of making effective strategies
Complex policies to implement
Marketing mix (4p’s) analysis
The products for this business will be skirts, capes, shoes, underwear, and shirts. The products will be different from those of competitors because of the Calvin Kelvin logo. Also, the products will be made from quality fabrics. The customers will pay for the products at our shops and through cards for those buying online.
Place
The business will be situated in Riyadh city since it has a large population and is a commercial center. We will open retail shops in strategic areas when the customers can easily access the products.
Promotion
Our marketing strategies will involve face to face communication with our customers. It is vital to listen and give feedback accordingly. Also, we will advertise the products on the televisions and radios to inform people that our company has opened its branches in Saudi Arabia. It will be vital to use sales promotion, such as buy one and get one free to get more customers.
Prices
In this case, our company will consider penetration and promotion pricing. The company will enter the market at a lower price and also by giving discounts. This will help in attracting customers, and the company will overcome competition pressure.