Kim Schwalm brand

Kim Schwalm brand

Well, actually, they all do that. Be honest. They do-Speaker 110:53Yeah, they do different companies, but it’s just like-Speaker 210:53Yeah, but it’s different. It’s different with direct response because you’re just selling that one particular product, not a lot of stuff, but yeah.Speaker 110:58[crosstalk 00:10:58] Bulletproof has all Bulletproof products.Speaker 211:01 Exactly. They’re a brand. They’re definitely more of a brand.Speaker 111:03 That’s what I want you to be because-Speaker 211:04 Right. No, that’s what I want. 11:06…. because you’re thinking like a direct marketing company with lots and lots of different lead products because it just leads to confusion because you don’t have the infrastructure to manage a hundred different funnels. So let’s start thinking more like Bulletproof. What’s your brand? Let’s start with the umbrella, and it could be just your name. 11:29I think it’s learned from an A-List copywriter. Maybe we’re going to start with that maybe 11:36But that’s not a brand learned from A-List copywriter.11:39No, I know, I know, but-Speaker 111:41 So what’s the brand? Let’s get it to a word that you-Speaker 211:43 Well, the brand is me, my name. Speaker 111:48Okay. I mean, is that your website? 11:51Yeah, it’s kimschwalm.com 11:53Okay.

So Kim Schwalm is the brand? 11:57It is for now unless I come up with something clever like talking shrimp-like Laura Belgray does. 12:02Well, what do you want? Do you want to have it as your name, or do you want to have it like another name? 12:07I think for now I’m happy with it being my name, but as part of this whole brand exploration thing that I’m doing, which I’m really just embarking on, if I come up with something that seems to encapsulate it, that’s unique, I could see doing that. 12:23Do you want to? 12:27If it sits with my brand, yeah. It fits with- 12:32What do you want? What makes you happy? What makes you smile? You’re like, “Okay, this is what I want. I want to have Kim Schwalm as brand, or I want to have A-List copy.” Stop thinking like a direct marketer and going opportunity to opportunity and saying what they [crosstalk 00:12:47]. Get out of the analytical shit. Let’s start getting in the fields. I want you to feel good about what you’re doing. What is your brand? What do you want? Do you want it to be Kim Schwalm? Do you not? It’s a simple yes or no.Speaker 213:01Yes, Kim Schwalm.Speaker 113:01 There you go. I don’t give a shit what anyone else says. You got to do what feels good. So Kim Schwalm is the brand. Okay. And it sounds like the tagline or the or the positioning is really like, become an A-List copywriter, right? So everything’s going to be under the Kim Schwalm umbrella. So all of your products are going to fall underneath that, so- 13:30Just to clarify, it’s actually Kim Krause Schwalm is more my brand, but I mean, my website is kimschwalm.com because that’s just a hell of a lot to type in if you-13:41Yeah. I know you’re from the other name, but you said Kim Schwalm, that’s the only reason I said it, but you want it to be Kim Krause Schwalm?Speaker 213:53 Yeah. I mean, unless I make a conscious switch to just, “I’m just going to simplify things. I’m Kim Schwalm.” I mean, for many years, I was Kim Krause Schwalm because when I started off, I was Kim Krause for many years, even though I was already married. And then I decided to finally go Kim Krause Schwalm. And my husband has a joke. He’s like, “Oh, after eight years of marriage, I finally passed the test.” I’m like, “Nope. Just because I was incorporating honey had nothing to do with you.”Speaker 114:18Yeah, don’t flatter yourself.Speaker 214:18Yeah, exactly. You’re still on probation. 14:23Yeah, well, It could be Kim Schwalm, but maybe the kind of branding is KKS. 14:33Well, I’ve started to use that too in some of my products like the bundle and the swipe file.Speaker 114:39 You’ve started to use KKS?Speaker 214:40 Yeah, I think I told you. I gave you a million product names, but I have … So the big ultimate swipe file, I call it the ultimate KKS swipe file. And then, when I did that $997 bundle with Ben, I called it the ultimate KKS bundle, but that could be a branding component for sure. 15:04Right. So if it’s KKS, then we just have to figure out what the products are underneath the KKS umbrella, and you can rename your other products. So if we have a continuity product, it should be like the KKS club or the KKS inner circle. If you have the bundle, you have the KKS bundle. I just want to see one thing holding it together, not just for the end-user where they’re like, “Okay, I trust the KKS brand.” But for your own sanity, you’re like, “Okay, what is it under KKS?” When it was Freedom, we had Freedom cohort, and we have Freedom Fest. We have the Freedom Masterminds. Yours is KKS bundle, KKS monthly, KKS newsletter, KKS coaching. 16:01Yeah, I mean, I guess the other thing, and I know it’s probably impossible. I mean, if it’s me and I’m the brand, it’s nothing I could ever sell to someone else but-Speaker 116:11You’re not selling. Let’s be real. [crosstalk 00:16:13].Speaker 216:12 Yeah. But people are coming to me because they want me, just like as a copywriter they come to me. 16:18No, the minute any of the group, the copywriters die. Like Gary Halbert’s, who’s buying the Gary Halbert stuff like the brand? The minute someone like that, the big personality dies, everything kind of goes down. 16:33Right. Well, his kids are selling it, but yeah, it’s still the … His kids sell it, but it’s still the Gary Halbert brand, yeah 16:37Even Jim Rome after he died, it was worth like pennies on the dollar. So I’m not worried about that. I think what we have to do is keep you at a good revenue and maybe grow it without you having to work a hundred hours a day. So KKS is just like the thread that’s going to hold it together. So if we look at it in terms of product prices, what’s your introductory like zero to $50 or maybe even up to $100? What products fall into that category? 17:13It pretty much is zero to 497 unless they opt for my LA boot camp intensive, which is like a couple of hundred bucks, like 229, but I don’t have a system where I’m kind of … I have not created that path, which is something I know I need. Like I don’t know-Speaker 117:34Well, I don’t know think that’s so much we have. I don’t know. I think it’s like [inaudible 00:17:36]. I think people come in on different ways. I think you’re going to get some people who come in at 200 bucks. Some people come in at 500 some people come in at 1000. I’m sure there are people that came into your world just from Ben’s promotion, so they came in at a 1000.Speaker 217:49They did.Speaker 117:49Yeah. The way I look at it for simplicity sake’s, it doesn’t matter how they get in; once they’re in, they’re on my list, and then we’re going to just give them different things. And maybe they buy at 1000, and then they buy at 50, and then they buy at 200, and then they join a club and then they buy another 1000. I think they’re just going to jump around. I don’t know. With email, it’s not like it was with direct mail where it cost tens or hundreds of thousands of dollars to send something. And you have to know every open. I mean, it’s doesn’t seem that clear of a path anymore. At least that’s been my experience. People are just going to come in with different needs. 18:31Then I came up with this fast track group coaching program. I mean, there’s a lot of people I know that would just love to be in that, but they just can’t swing it. So I mean, I’m just trying to think like with some kind of continuity product, and I’m thinking along the lines of potentially a newsletter. Kind of like what you were saying or, I mean, it could be a monthly call, but I don’t want to have yet another call I have to do like if I’m in Switzerland or- 19:02But then you’re doing the opposite of what you’re saying. You keep saying you want to work less, and you keep adding more stuff on- 19:08So you’re saying continuity would just be too much work? 19:11I think continuity is too much work if it’s the sign of continuity you’re talking about, which is falling more into the coaching mouth. I think if it’s continuity and you had someone, and you paid him or her a couple hundred bucks a month to look through all your stuff and basically deliver a here’s Kim’s Control of the month. And then they write it up or do something. And we turned that into a print newsletter and you don’t have to do anything, that’s more leverage. But for you to do another club and another group and another responsibility because you and I know … I mean, I’m picking up on your words here. It sounds like you’re “leaving money on the table.” Like that’s a shitty way to think. Speaker 219:59No, I mean, I’m just trying to think of what people want from me. How can I best serve them?