Local Utility
The local utility that supplies the surrounding with the electricity is Sunrun. It was founded in 2007, and it provides residential solar electricity. It has monopolised the market, offering both commercial and domestic power to the locals. Being that it is the only company that supplies the area with the electricity, the locals have complained of the low level of response in case of blackouts. There are no other companies that provide electricity to the community, so they have dominated the market. As it stands now, they have not been able to supply certain areas with power. The worst thing is that they have been increasing the prices of their product complaining that the cost of production has skyrocketed. The company sites inflation as one of the reasons for price hikes.
Even though the locals have been complaining about the high cost of power, the company does very little to justify the reason behind high prices. Some locals believe that the fact that they have monopolised the market; they do not care about the quality of service they offer. They are sure that no company can rival them. The company’s supply is limited compared to demand. More consumers demand electricity, yet there is only one supplier who is not able to meet the demand. If there were more providers of power, the prices would not have increased because there would be competition between the companies when the companies increase, the supply increases while the demand does not change. The suppliers will then strive to sell more their products or services by introducing lower prices that are competitive.