Logomark vs. logotype
Are you in need of a logotype or logomark? This is something you need to have in your mind when looking for a logo since it has a significant impact on your branding. Most people don’t know what they want when in search of a logo. This is because both the logomark and the logotype are all logos. It is thus necessary to understand what each one of them entails and its pros and cons before making any move.
If you are new to these terms, you don’t have to worry since this article is intended to give you an in-depth understanding of the logotype and the logomark alongside their advantages and disadvantages. Whenever you are planning to have a logo designed or redesigned, it is essential to evaluate the type of logo that will be of much benefit to your brand and the reasons behind it. Don't use plagiarised sources.Get your custom essay just from $11/page
Logomark vs. logotype
A logomark is defined as an image or symbol that denotes a brand, excluding the name of the business. A logotype refers to the words or names of the company designed according to your business requirements. The term logomark refers to images, symbols, or words denoting a brand. When planning to have a logo designed for you, the designer will ask you whether you want a logomark, which is simply a picture logo or logotype, which is simply a text logo. A logotype is also known as a wordmark or lettermark, while the logomark is also referred to as a logo symbol or pictorial logo.
The logotype name can either be designed in picturesque or stylistic font, but whichever the style used, it forms a text. Coca Cola and Visa are some of the examples of logotypes.
Facebook, Twitter, and Instagram icons are some of the examples of the pictorial logo, also known as logomark.
Nowadays, companies have embarked on the use of multiple logos. This is encouraged by the responsive logo design, also known as the variable, which recommends companies to have logo variations based on their location. For instance, a business can have a logotype for its email letterhead, a pictorial logo for its mobile website, and a combination of the two in one advertisement billboard. Having more than one logo helps you to pick the best one suited for your brand.
In general, a logo is a combination of the logotype and the logomark. Keep in mind that you can have a logotype and logomark combined in one logo based on your brand, location, and how you intend to use your logo.
Both the logotype and the logomark have their benefits and weaknesses, and it’s thus essential to learn about them before deciding on what is best for your brand. It is also good to analyze whether a logo is necessary for your brand or not.
Logotype
A Logotype is composed of text, letters, company name, and at a time person’s signature. The main aim of the logotype is to make the name of the company popular, and it resembles formal and traditional methods of branding.
A logotype can only be successful if the typographic style suits the brand’s identity. For instance, a company with bolded letters is an indication of a robust and stable brand, whereas colorful letters are an indication of a more fun and standard company.
Most people think that logotype is a bit easier to design when compared to other options, which is not. They are all designed differently depending on the size, color, and composition.
The pros of logotypes:
It gives room for wordplay and puns
It makes it easy for potential customers to recognize the name of the company
Perfect for brand awareness
They can provide more information concerning the company
Reduces the chances of brand confusion
It can be traditional or classic, thus the need to be sure of what you’re looking for.
The cons of logotypes:
Suitable for specified locations since they’re more compact
Not all letters have the same artistic opportunities
Fonts keep changing from time to time and thus the need to be updated from time to time
Not suitable for lengthy brand names or those that are difficult to pronounce
Available in limited options unlike logomark
Logomark
A logomark is a powerful, influential tool that can change customers’ perceptions of your brand. It lets customers know more about your brand.
Logotypes are designed to convey the message directly since they involve the use of texts, unlike logomarks, which are more of visual communication. Every shape denotes a different idea. For instance, circles denote playful and casual squares indicate stability and confidence. The good thing about the shapes is that they can be customized to suit your brand. This also applies to colors and size.
Instead, make use of a well-known image as a shortcut to express your brand personality. The free will to use pictures can help you to tell more information about your business.
The pros of logomarks:
Rampant creativity
When designed well, they can be easily customized
The use of the right image can convey the intended message. The good thing about pictures is that more than 1,000 words can be used.
Flexible as it can be applied differently to convey the brand message.
It can be easily enlarged or compressed to match your location.
The cons of using a logomark:
Not suitable for new brands as it can derail their recognition.
To have the full effect, they should be designed by someone conversant in graphics.
The likelihood of replicating a symbol present in other logos is more common with logomarks.
There are many options you can choose from when it comes to logos. It is necessary to choose a logo that is perfectly suited to your brand. Depending on your brand, you should not have a problem when it comes to determining the logomark and the logotype suited for your brand. Explore the available logos to identify the one that can boost your brand awareness as well as recognition.
Keep in mind that your logo is the essential branding asset at your disposal, so ensure to get it right. You don’t have to worry if you’re not good at designing as you can get it right by working closely with a professional.