MAC COSMETICS
MAC cosmetics was launched in Toronto, Canada in 1984. Frank Toskan and Frank Angelo were the two co-founders of MAC cosmetics. The co-founders realized that there existed a market gap, and there was a need to form a cosmetics company. During this time, there was a limited supply of women makeup, which was in high demand. MAC company’s initial customers were professional models. After a short period, the market expanded because of its high-quality products. The sisters and friends for the models who were first customers needed cosmetics from MAC cosmetics. MAC cosmetics then expanded to other countries after establishing itself as a competitive cosmetics company in the world. The start of MAC cosmetics was favored by low competition in the market, and today MAC cosmetics has become a global makeup brand.
MAC cosmetics established a strong brand image since its formation, up-to-date. The cosmetics company did not face a lot of competition during its creation (Banna, 2018, 16). MAC cosmetics produced high-quality makeups to customers at the time of its launch, and it has become a leading professional makeup company in the modern era. The initial leaders for MAC cosmetics were professionals in makeup, which made the company thrive easily (Reed, 2015, 12). At the moment, the makeup industry is competitive, but MAC cosmetics remains one of the leading companies in the market (Ruhela, 2018, 9). Most of the consumers for cosmetics are young age who has access to social media. MAC cosmetics uses media to advertise its high-quality product, and their viral videos attract more customers leading to the success of the company.
In summary, MAC cosmetics was one of the early companies to specialize in makeups. The company enjoyed low competition in the market in the 1980s. The initial leaders of MAC cosmetics were creative, and they established the company to become a leading brand by attracting professional models. MAC cosmetics makes use of social media to advertise its products, hence reaching a wide pool of customers. MAC cosmetics is a leading cosmetics brand in the world because of its high-quality products, and social media advertising strategy.