Macro environmental analysis (PESTEL) Each section is 4-5 points

Argentina

Macro environmental analysis (PESTEL) Each section is 4-5 points

Political:

Economic:

Socio/cultural

Technological

Environmental/Physical

Legal

Microenvironmental analysis (Argentina)

Customers:

Competitors:

Suppliers:

Distributors:

Market:

Industry

Employees

Media

Short conclusion (Argentina)

Taiwan

Macro environmental analysis (PESTEL)

Political:

• Taiwan’s political environment supports the growth and development of businesses by allowing new market policies as well as the development of foreign businesses. The Taiwan government supports the growth of businesses by imposing systems that support sustainable development. The government set initiatives aimed at improving equality across genders, races, and origins among citizens (Mokhtar & Deng, 2020). The state also provides support to its citizens with development funds and creates a free environment for foreign investors. The government frequently provides market strategy revisions to keep business enterprises at par with world market trends. Waste management in Taiwan is at a standard level, making it a potential business expansion destination.

  Don't use plagiarised sources.Get your custom essay just from $11/page

  GET CUSTOM PAPER
• However, there are low levels of interactions across agencies, thereby reducing development rates in the country, in the recent past.

Economic:

• The economic structure of Taiwan has experienced rapid growth since the assimilation of green markets. The country aims at developing a sustainable environment that supports the development of agricultural systems. Through the support of the green market, the government invested in business research to determine business opportunities that enhanced the consumption of environmentally friendly products (Mokhtar & Deng, 2020). The study leads to innovations that rose as business opportunities for residents. The government also supports the sale for green-market products internationally. Traditional businesses are highly promoted by the government, in an initiative to increase the growth rate of domestic companies. This initiative also aims at improving the real GDP of the country. The country’s economic growth also supports the development of foreign investments.

Socio/cultural

• The education sector in Taiwan is set to enhance the literacy level among the residents. The education system in Taiwan is aligned to equip learners with information on building sustainable development as well as promote environment conservation (Mokhtar & Deng, 2020). This was achieved through the integration of schools among communities.
• To promote the social lifestyles of its citizens, the Taiwan government provides environment maintenance and monitoring initiatives across the country. The sociocultural environment of Taiwan is improved by government movements towards maintaining a healthy population through pollution management practices. Health monitoring systems have also been implemented to control infectious and communicable diseases among the population. The disadvantaged group also receives incentives that help promote their economic development.

Technological

• The Taiwan government has heavily invested in technological advances and scientific research, most of which are based on biological diversity. The information sourced from the research is further made available to the residents through a central online database. This knowledge promotes innovations in the business environment of the country (Mokhtar & Deng, 2020). The government also generates conservable energy to support the growth of industries and as well increase the productivity level of domestic companies. The government has also invested in scientific weather and climate monitoring systems to maintain and conserve the country’s vegetation cover
• Local industries work in collaboration with the national government to maintain sustainable development within the country’s economy. The collaboration helps in developing informed policies aligned towards improving the economic growth of the country.

Environmental/Physical

• The environmental factor in the economy of Taiwan is the primary factor contributing to the sustainability of the economy. Environment conservation measures put by the government have helped shape the economic growth of Taiwan through the manufacture of green products sourced from the environment (Mokhtar & Deng, 2020). Taiwan’s green-market through the intervention of the government receives excellent sales across the globe, sourcing the economy more growth. The conserved environment also sets a suitable environment for economic growth, especially for organic industries.
• The Taiwan government has also invested in agriculture, a primary source of revenue for its economy. The growth of Taiwan’s agricultural sector is backed by the country’s conserved environment.

Legal

• Taiwan has low fluctuating unemployment rates that are majorly influenced by the working standards set by government policies. Many wealthy citizens create employment opportunities that benefit the unemployed population, therefore, maintaining the GDP of the country (Mokhtar & Deng, 2020). The legal policies in Taiwan support the development of foreign investments.

Short conclusion (Taiwan)

Taiwan’s microenvironment supports the development of foreign investors. The support is enabled by strong government policies that support development through the host of both local and international investors.

Microenvironmental analysis (Argentina VS Taiwan)

Customers:

• Taiwan government has encouraged the consumption of green-mark products in the country a potential foreign investor into Taiwan would consider producing environment conservation aligned goods to capture the customer market in Taiwan. Fortnum & Mason Company would focus on producing agricultural food products to capture the Taiwan market.

Competitors:

• Taiwan’s food industry is controlled but competitive (Chiang & Gerbier, 2010). For a foreign investor to handle the competition, they need to study the current competition. As well as potential competitors, the investor would then diversify their service delivery to counter the competition in the industry. Fortnum & Mason Company would strategize on producing different products to capture consumer attention.

Suppliers:

• The supply for agricultural products in Taiwan is stable due to the large investment in agricultural production. Since the production is on the mainland, supplies for inland companies are cheaper. A different food industry would source products in the host land. This factor makes Taiwan a potential country for the expansion of

Distributors:

• Taiwan has developed the logistics department used to transport goods from the country’s ports into the interior (Chiang & Gerbier, 2010). The transport system in Taiwan is also developed, enabling easy transportation and distribution of products throughout the country. Fortnum & Mason Company could use this system once established to distribute products all over the country.

Market:

• Taiwan is a ready market for foreign investors, especially in the food industry. The country being an island is a primary tourist attraction site, adding consumer population for both local and foreign based industries. However, an internationally recognized industry is likely to serve more tourist consumers than in local industries.

Industry

• The local industry setting supports the development of international industries in the economy. In Taiwan, the local industries dominate the food industry. However, the country’s policy that encourages a sustainable environment in the economy, international industries are likely to perform excellently when incorporated with the cultural requirements of the consumers.

Employees

• The skill level for business employees highly determines the success of the business. Skilled and determined employees characterize a successful business. Skillset in Taiwan in enhanced by the promotion and enhancement of the educational sector, therefore increasing the level of literacy in the country. A potential foreign investor would source employees from the host country. This could also serve as a strategy for gaining consumer satisfaction.

Media

• The use of social media in Taiwan is high among the middle-aged group. Social media advertising and marketing strategies could be implemented for the Fortnum & Mason industry in product marketing.

Recommendations

References