marketing and demand managment in health care

marketing and demand managment in health care

Marketing and demand management in health and social care . Academic English UK . Focus on health care marketing and demand Use of SOSTAC Planning strategy e.g situation analysis, positioning ,tactics. PESTEL ,SWOT, Porter′s five Forces . segmentation and targeting. No copy and Paste please. Assignment Questions : You are employed as a business development manger for Philips Healthcare and your manager has asked you to evaluate the potential of Philips Healthcare’s products to be purchased by provider organisations and successfully adopted by patients. Question 1 Critically analyse how should the market for self-management apps and wearable devices should be segmented? Outline two different segmentation approaches for this market and discuss the pros and cons of the bases behind each segmentation approach. [unique_solution]Question 2 Justify your choice of target in each case by (a) discussing what criteria you would use to make your targeting decision, and (b) the marketing mix/ tools you would use to help gain increase in use of products. Question 3 Illustrate your understanding of the challenges and complexity in the care system and how your product offering can help a named NHS organisation to contain and control demand. Question Provide a critical assessment for an NHS service delivery manager on the value proposition and competitive advantage your products have over other solutions and use the outputs to develop a demand management plan in collaboration with the service delivery manager.