Marketing Globally
1). Tools for Country Evaluation and Selection
In the below article, “Tools for Country Evaluation and Selection,” identifies and describes the six essential tools needed for country selection and evaluation. Among the tools examined include trade analysis and analogy methods, opportunity-risk analysis, products –country matrix strategy, market focus strategy, growth-share matrix, and country attractiveness-company strength matrix. The six, for instance, play an essential role as tools such as Trade Analysis and Analogy Methods market size estimations. In most cases, that is done via the analysis of the market size, which is fixed to production plus the imports minus exports.
2). How it relates to one of the weekly topics
Tools for Country Evaluation and Selection is highly related in the weekly topics not only in its ability to compare and evaluate investment location through the incorporation of Opportunity-Risk Analysis tool, but also, examining how variables in weight and values play a significant role in the firm. Additionally, via Products-Country Matrix Strategy, one learns about commodity diversification and market diversification, which, indeed, are emphasized in lots of our textbooks. Don't use plagiarised sources.Get your custom essay just from $11/page
3) Why it got your attention
To me, engaging in importation and exportation business agendas has also been my interest and, to understand such concepts fully, one needs visible tools to evaluate the conditions of the countries one would want to invest in. In relation to import and export, for example, not only will one has to understand daily business operations but must also try and evaluate the concurrences. Generally, the six important tools for company evaluation and selection additionally drew my attention as I was also interested in the market focus strategies. That was based on the ability to identify product groups as well as investments and bilateral trade for the purpose of promoting commercial interaction.