marketing plan consisting of the goals, objectives as well as marketing strategies for the East Chestnut Regional Health System
Introduction
East Chestnut Regional Health System (ECRHS) is a system made of three organizations, that is, the Northern Mountain Hospital Consortium, the East River Medical Center, and the Archway Hospital. However, the core purpose of the partnership was to improve medical services in the region since most people opted to go to more critical health centres. Yet, ECRH has decided to establish a marketing plan to improve its services and operations to the region hence obtaining more clients than usual. This paper will present an effective marketing plan consisting of the goals, objectives as well as marketing strategies for the East Chestnut Regional Health System.
Goals and objectives for a marketing plan
Goals
- The first goal is to identify the core purpose of the organization which is to provide better healthcare services
- The second goals will be administered in terms of services provided, market leadership, and increased productivity
Objectives
- The objectives of the marketing plan will include the following:
- The specific intentions in which the senior managers of the organization are willing to consider enhancing the core goals
- A list of activities or operations which will be used in achieving the goals
- For instance, East Chestnut Regional Health System intends to attract more clients to receive their services, that is, maybe treating 100 to 150 clients in a day
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Marketing strategies
Target market
Target customers
East Chestnut Regional Health System aims to satisfy the people of the East Side by providing the best services.
Company
The system is a combination of three diverse organizations offering the same services. These companies include; the Northern Mountain Hospital Consortium, the East River Medical Center, and the Archway Hospital.
Collaborators
The organization collaborates with active health care organizations including; Accountable Care Organization (ACO), American Nursing Credential Center Status (ANCC), and Primary Care Medical Home (PCMH).
Competitors
East Chestnut Regional Health System encounters stiff competition from organizations such as Banford Medical Center (BMC) which is a for-profit hospital owned by able health care corporations.
Value proposition
Customer value
The customer value proposition will enable the organization to more productive in the services they deliver based on the targeted prospective customers.
Collaborator value
The collaborator value proposition will enable the organization to get access to practical support and supplies to provide better services to their customers.
Company value
The company value proposition is to focus on delivering, acknowledging, and communicating benefits promised to its customers in the organization’s goals.