Marketing Strategy
The effectiveness of a research study largely relies on the right sampling technique employed. The choice of a research method also determines the sampling method that can respond to the procedures of the research method. It is prudent to choose a sampling method that provides all participants an equal chance of participating in the research study. Sampling techniques include simple random sampling, stratified sampling, and systematic sampling techniques. I would propose to use a simple random sampling technique for this research study. A simple random sampling technique is more effective because it provides the entire target population an opportunity to be selected for the study.
Unbiased selection of the businesspersons in Baltimore is vital in collecting the relevant and impartial views about the number of machines their companies can buy. A simple random sampling method would ensure that all businesses are represented in this survey. Besides the simple random sampling technique, it is also possible to use a stratified sampling technique, where the researcher identifies a cohort of people within the target population to represent the whole population. A stratified sampling technique may not be appropriate for this study because it is prone to biasness, discrimination, and stereotyping. Also, the researchers could also use the systematic sampling method by choosing the participants in a logical manner from the target population. For instance, the researcher may decide to take the second person in a list of names. A systematic sampling technique would also be preferable for this study because it gives everyone in the target population an equal chance of being selected for the study.
The case presented businesses in Baltimore benefit highly from a simple random sampling technique. Here, I would provide the businesses with unique numbers, which would then be used to select participants who can participate in the study. I prefer this method to the other sampling methods because of the impartiality and the ability to offer equal chances to everyone in the target population.