Marketing Vs Branding

Marketing Vs Branding

Starting a business brings together a realm of associated jargons and two such topics being Marketing and Branding. Many of us are unclear about marketing vs branding- the core differences between these two very basic yet very critical topics. So in this article we try to unfold the core marketing vs branding differences.

In reality we often take marketing and branding to be synoymous, yet there exists a lot marketing vs branding points which makes them topics vastly different. Understanding the terms marketing and branding individually and marketing vs branding differences collectively, would lead you to effectively utilize them to benefit your very own business.

Marketing

Marketing is essentialy a set of activities, processes, strategies, tools and actions which are directed towards effectively sell off your products or services to customers or consumers, setting aside those products or services offered by your competitors. Marketing is a bigger set of activities other than the commonly thought concept of just selling. It also is a practice aimed at generation of revenue, managing finances, setting prices, managing distribution lines effectively and also effectively managing the entire supply chains and production lines or operations.

Branding

Branding, is that set of activities under the marketing set which are aimed at increasing your value, setting certain rules and regulations and defining a specific Mission and Vision and actrively and proactively working to achieve them. Branding can be simplistically reffered as the set of activities which are aimed at creating a non-monetary impression in the customer’s minds which motivates him or her to buy your own product or service setting aside others’.

Branding can also include creation of Logos, Symbols or even the trademarked Name of the comapany which when uttered or seen by the customer instantly connects him or her with the company’s ideology, quality and trustability.

Marketing vs Branding

Moving on after brief definations of the terms Marketing and Branding let us move towards marketing vs branding which is also the heading of our article marketing vs branding.

Marketing is used to actively promote a product or Service; Branding is actively working towards Image value creation amongst customers.

Marketing is a set of activities aimed at catching customer’s attention towards your product or service; whilst Branding can purely be described as a set of activities aimed at retaining customer’s attention.

Marketing is aimed at boosting revenue and sales and shooting-up profits; Branding is aimed at retaining customers by means of increasing their trusts and boosting their loyalities.

Marketing activities and strategies can change accoring to the needs and situations and market demands; Branding is a lasting image of your business in customers minds and should not change ideally.

Marketing statergies are effectively aimed at generating Branding image in the customers which make them loyal patriots to your products or services.

marketing vs branding contd..

Marketing strategies vary from industry to industry; Branding is a permanent image created and does not vary across industries for example Tata Steel and Tata Consultancy marketing strategy would definitely vary while the brand image of Tata is symbolic of their brand image.

Marketing needs constant chopping and changing and their is always a dynamicity of changing strategies Branding is a very difficult process and once a Brand value ios attained, it demands a rigourous set of controlled activities to keep the image at least constant if not ever increasing.

Marketing experts are always consious of their Brand values, that means their activities are directed towards retaining the brand image while after Brand value is attained busineeses and companies deter from losing that hard earned reputation and trust and design their operations keeping the brand image in mind. Both are corelated sets of activities and it is very difficult to separate them out and tell precisely which follows the other. Rather it would be apt to say that both go hand in hand in driving sales and revenue of a company or business.

Start-ups and newer companies are often focussed on strengthening their marketing qualities but seasoned business are focussed on Brand oriented Marketing. Seasoned campaigners are risk averse and are more cautious about losing their hard earned reputation at the cost of gaining petty gains, they are very wary finalizing their pricing strategy, competetive policies and their general marketing strategy. Newcomers or Start-ups are more aggresive in their approach as they don’t have an experience of the Branding factor and thus they are risk-takers.

These are few of the marketing vs branding points which are often unclear to common folks like us, these marketing vs branding points help us what strrtegy we should follow to boost up our business. These marketing vs branding also enhance our core undertstanding of Marketing and Branding. Reading through these marketing vs branding points you can also become aware of what strategy best suits your own business.

Analyzing these marketing vs branding points of difference can help you to outshine your competitors and make your business successful.

Utilizing these marketing vs branding points you can devise which size fits you best, that is aggresive or warrying depending upon whaich phase you choose from marketing vs branding analysis of your firm.

Overall growth of your business is related to your understanding of marketing vs branding points and the salient points in the marketing vs branding analysis can be well thought over after deliberations with your core team and your formulation for an effective adaptable strategy that is whether marketing or branding is chosen for your business can be finalized after critical Strengths, Weaknesses, Opportunities and Thereats analysis of marketing vs branding points.

Thus we see that for effective running of succesful businesses, marketing vs branding marketing vs branding understanding is a key factor. A succesful businessman understands marketing vs branding points to the core day in and day out. He or she never confuses the terms Marketing and Branding as he or she is well aware of the marketing vs branding points.

Hope you do well after reading this article and lots of Best Wishes.