Marriot group Hotel

Stakeholder Identification

• Government
• Employees
• Competitors
• Non-Profit Partners
• The Media
• Local Communities

Stakeholder mapping

Understanding the Stakeholders

Government

The state government is considered as a stakeholder in Marriot group Hotel since the government has the ability to avail opportunities and requires to the business. As long as the investor is going to make bring an economic boost to our state, the government is interested to set strategies and policies that could lay the operational guidelines of The Marrion group hotels in Canada. The government has to ensure that the hotel meets and comply with the state’s legal policies as it runs its business. Complying with the sates rules and regulation could help in making (KHAN et al,2018).The Marrion group hotels operate under no pressure and works towards its expectation. However, as much as the company is operating in Canada,  there is a need for making the government stakeholder satisfied with The Marrion group hotels operations. This is basically done through only complying and supporting the regulation and following the rules while the hotel carries out its operations. The Marrion group hotels operating within the scope of the set laws would make the government even more willing to support the organization through marketing and advertises of their products since at the end of it all there will be an economic boost. Meaning that it is the corporates social responsibility to respect and observe the law and regulation as it operates within Canada (Guix et al,2018).

Engagement Approach:  The government can pass information from the Marrion group hotels through emails, memo, and websites.This will basically give room for discussion between the two (Webster, 2016).

Competitors

Competitors in the hotel industry are said to be another important stakeholder.The competitors of The Marrion group hotels sell similar products.it is very crucial for The Marrion group hotels to be observant see the responsibilities played by their competitors and copy the culture of the successful competitors. Getting to know us successful competitors will also make the Marrion group hotels understand and evaluate the mistakes done by competitors and know the best way to become more effective and efficient in the society. The marrion group hotels get motivated by learning the strategies used and followed by their competitors,  once they have discovered a new beneficial approach they can then put it into practice. Interestingly competitors are marketing similar products getting to know why some competitors are successful in selling specific brand could help in thinking on how The Marrion group hotels can do it much better .Meeting the expectation of the customers and the society is very important and every competitor should pay attention to that. This stakeholder helps in making the hotel industry performs per the public expectation.

Engagement Approach

The only way that The Marrion group hotels can communicate with their competitors is through visiting their online websites,  through emails just to improve on their performance in the industry. Here the company can make a suggestion of what it needs to be changed.

Employees

The employees are among the important stakeholders to this company, it is the role of the company to make the employees always motivated and willing to work towards meeting the employees needs as this could lead to positive change in the company. The marrion group hotels expect every employee to be to work with interest and psyche in order to make the organization meets its goal and target. It is the responsibility of the organization to give motives to their employees. Every worker in the Marrion group hotels has the mandate to respect the companies rules and regulation and work within the scope .employees are put into seminars, training and important skill enhancement programs to equip them in mastering their areas of performance. The marrion group hotels social corporate responsibility is to address the employee’s needs and requirements by giving them compensation, salaries, and promotions in the workplace.

Engagement approach

The Marrion group hotels can tend to communicate with the employees through emails, social media platforms,  companies websites and also though face to face meeting with the employees.

Non-Profit Partners

The marrion group hotels have partnered with nonprofit corporates organizations with the aim of improving the nature and environment. Nonprofit partners pal a big role in The Marrion group hotels operations. The hotels guided by these organizations to ensure that it does not cause any harm to the environment and community during its operations. On profits, partners have been highly respected and they help in shaping the company’s performance. It is the social responsibility of The Marrion group hotels to run its business with an idea of putting into consideration the nonprofits organization key strategy of conservation of the environment and improving the people’s living standards. The nonprofit partners get motivated the moment they get involved in shaping the company’s performance it is a critical way of keeping the organization motivated. Getting internal and external feedbacks parting the nonprofit partners would make The Marrion group hotels motivated to carry out their business.

Engagement approach

The marrion group hotels communicate with the nonprofit organization through visiting their websites and email among others.

The Media

The marrion group hotels value media as one of the main stakeholders. Importantly media helps in marketing and advertising the hotel products. The media tries to connect the society with the business,people get to know what is being sold and who is the potential buyer of services and goods from The Marrion group hotels. Having effective media could make The Marrion group hotels motivated and focused on achieving its goal in the hotel industry(XU etal,2018). The media has played a major role in facilitating the growth of the hotel industry in Canada. It is The Marrion group hotels expectation that media will always be responsible for property the hotel image in the right manner. The Marrion group hotels social responsibility is to be keen on the stakeholder that always focuses on giving a better image of the company.

Engagement approach

The marrion group hotels communicate with the media, through interviews, emails, live conversation and through social media platforms like Facebook and twitter.

Local Communities

The local people are among the most important stakeholders. The marrion group hotels always focus on the culture and beliefs of the local people. Following their set rules and regulation helps in making the business pain better image to the society(Woo et al ,2018). The local people get motivated by the way the local people perceive them or the way the local people respect them. Interestingly having local communities at that motivates you by advising the company to market and see the locally proceed products could result in making the organization fit. And feel a sense of giving back to the community. Supporting the local people in accomplishing their set projects is highly beneficial and could result in better advancement customers (Sharma  & Mishra,2018).The marrion group hotels social responsibility is to ensure that it meets all local communities interests as it operates within the community, there is a need of respecting the local people opinion and ideas too.

Engagement approach

Mostly the engagement approach with the local communities is done through social media and its websites

References

Guix, M., Bonilla-Priego, M. J., & Font, X. (2018). The process of sustainability reporting in international hotel groups: an analysis of stakeholder inclusiveness, materiality and responsiveness. Journal of Sustainable Tourism, 26(7), 1063-1084.

KHAN, Y. H., HAKEEM, S. M. A., & NAUMOV, N. (2018). The Use of Branding and Market Segmentation in Hotel Marketing: A Conceptual Review. Journal of Tourism Intelligence and Smartness, 1(2), 12-23.

Sharma, S., & Mishra, P. (2018). IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON THE CORPORATE PERFORMANCE OF LUXURY CHAIN HOTELS. Journal of Services Research, 18(1), 47.

Webster, C. (2016). Hotel chains, globalisation, and politics. The Routledge Handbook of Hotel Chain Management, 459.

Woo, L., Assaf, A. G., Josiassen, A., & Kock, F. (2019). Internationalization and hotel performance: Agglomeration-related moderators. International Journal of Hospitality Management, 82, 48-58.

Xu, H., Ye, T., & Chan, D. (2018). When cosmopolitan corporations meet local environments: The impact on managerial structure in international luxury hotels. International Journal of Hospitality Management, 74, 30-39

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