Mercedes: History and Success

Mercedes: History and Success

Daimler AG Company manufactures Mercedes-Benz for the global market. The company is domiciled in Stuttgart, Germany, and it is famous for making luxury cars that are recognized across the world. The automobile company has existed for more than a hundred years. Its origin dates back to the 1880s when Benz Patent-Motorwagen was registered. Currently, it is taken to be a pioneer vehicle to operated using gasoline (Ausman, 2017). Besides, the distribution of the Mercedes automobiles is undertaken across the world, and the company utilizes the slogan, “the best or nothing.” Mercedes has great history because of its observation in producing quality products that have maintained the success of the company.

Mercedes Benz started with the establishment of Karl Benz, which was the first vehicle run by petrol. In this case, Motorwagen, the Benz patent, was financed by Bertha Benz during the year 1886. At the end of that year, Wilheim Maybach, together with Gottlieb Daimler, changed a petrol engine stagecoach. In 1901, the first automobile was brought to the market, which was a composition of Daimler-Motoren-Gesellschaft, also known as the Corporation of Daimler Motors (Ausman, 2017). During the year 1902, Emil Jellinek, who was a businessman from Austria, established a trademark while working with the group. The 1901 Mercedes was named after her daughter, Mercedes Jellinek. He was a well-known individual who offered a promotion to automobiles of Daimler among his colleagues in the business. For instance, he initiated the selling of Mercedes to rich persons in the US, such as Astor and Morgan.

In the year 1926, the branded Mercedes-Benz vehicles were produced. It happened after the Gottlieb Daimler and Karl Benz’s merged their companies (Mercedes-Benz, 2020). Besides, in the 1930s, the company was producing the famous 770 model and the leader of Germany at the time Adolf Hitler used to drive that model. Bulletproof windshields were the only differences from the rest of ordinary people. On the other hand, during World War II, more than 46,000 employees working in Daimler-Benz were forced to help in war efforts by the Nazis. After the end of the war, the company was forced to compensate the families of the employees that were involved in the war. As the years progressed, Mercedes has introduced several innovations that enhance the technology and safety of the consumers.

From the time of inception up to 1994, the company was using alphanumeric systems in categorizing its vehicles. It included a sequence of numbering that had a relationship with a displacement of the engine through measurement in liters and times by a hundred. An alphabetical suffix was placed after the number to demonstrate the type of engine and the style of the body (Mercedes-Benz, 2020). For instance, in the 1950s, other models showed their trim levels by use of lower-case letters. However, some of the letters did not match the engine displacement of the cars; instead, the numbers were indicating the model range position or even the price ranking.

During the year 1994, Mercedes changed its system of numbering its manufactured vehicles. Currently, the vehicles have differentiation in terms of class that has a maximum of three letters. Besides, displacement was indicated by three letters that followed the numbering. The company enhanced the consolidation and placement of vehicles into model ranges in the year 2014 (Henley & Cotter, 2012). In this case, four categories were established that consisted of a four-door coupe, off-road vehicle, or SUV, together with the roadster. Currently, the company uses numerical classification to demonstrate the position of the market and the level of performance, the major reason being that the company fails to identify the need for frequent classification in upscaling other models. For example, it is more luxurious to use E200 instead of E180, representing the engine capacity of the 1.8-liter engine.

The company has established numerous car concepts that display other forms of propulsion, consisting of the fuel cell, electric hybrid, plus trains powered by electricity. For instance, during 2007, seven hybrids were demonstrated at the Frankfurt Motor Show. An example of a vehicle demonstrated was F700, which had the concept of having a hybrid-electric setup (Henley & Cotter, 2012). Besides, in 2009, three BlueZero vehicles were shown in the US during an international auto show. Every component had a different powertrain that is, hybrid gasoline, electric fuel-cell, and engine using both electricity and battery. During that year, the company made it open its vision S500PHEW concept car, which possessed a 20-mile range in terms of electricity.

The company is emphasizing on the need for customer experience because, to them, it helps in enhancing the marketing of their products. The Mercedes-Benz has had passionate and committed leaders for most of the time. This has led to the pushing of business to achieve great goals together with exceeding the clients’ expectations. Moreover, cultural branding is critical to the organization because it has assisted in maintaining a passionate workforce that delivers the right products that the customers require (Nhodza, 2016). Therefore, through the alignment of corporate culture plus making sure that senior management work in a coherent manner, the Mercedes brand has experience delivery of consistent support to the customers. Through hard work in enhancing the culture of the organization at the Mercedes, workers have become inspired and motivated to improve the brand. The clientele of Mercedes usually has numerous demands; however, the company has a motivated workforce that values the brand.

The parts that are used to manufacture Mercedes-Benz are durable. For instance, the owners of the 2005 Mercedes-Benz C-class can use the car for many years without losing value in a short period. The company produces quality products that last for a long period. The prices of the vehicles might be higher; however, the quality is worth being paid for. Besides, the manufacturing process of Mercedes is another secret of making quality automobiles for modern vehicles (Nhodza, 2016). They have high and strict standards that must be met when producing their brands. The automobile company is focused on maintaining its reputation by ensuring that quality products are produced for the market. It succeeds because it cannot compromise quality for quantity in its production process.

The parts of Mercedes that support the safety standards are of high quality, and very few companies can manufacture such products. For instance, studies for test crash, systems for anti-lock braking, together with airbags, are the crucial components that make the automobile safe for consumers. Also, there are safety innovations that were earlier established by Mercedes-Benz (Dhanda & Pareek, 2018). The organization has been leading in the process of automobile making to be less problematic from the 1950s. This position has continued to develop the pre-safe systems that are preventive and usually installed in Mercedes from 2011. Currently, Mercedes parts are to be replaced with parts making PRE-SAFE Pulse system.

The major attribute of any Mercedes vehicle is the extent of luxury it offers to the users. Mercedes is a general comfortable car that any person dreams of owning it one day. The interior Mercedes parts are at top-notch, for instance, carpeting leather resembles the ones in Plaza Hotel Suite, has exceptional splendor at the basic levels. Also, the bells and whistles that are available in a given model year Mercedes act as the face of the period. The most important thing concerning Mercedes is the material used and design applied in making its parts, which last for a long period and remain beautiful for all that time. Furthermore, Mercedes-Benz manufactures several models other than just luxury vehicles (Dhanda & Pareek, 2018). For instance, the company manufactures commercial vehicles plus the true utility vehicles, for example, sprinter shuttle and G-Wagon, respectively. The production of different fleets of Mercedes plus managing them cannot be witnessed in other companies that deal with the automobile.

In conclution, Mercedes brand has been in operation for a long period, and its strategies that allow observation of quality products manufactured has yielded great success to the company. The company has operated from the late 1880s up to date. The company has a rich history that demonstrates how it has evolved to become a prominent brand producing luxury products that have high quality to its consumers. The company has been successful because of ensuring that corporate culture that motivates employees. The employees will perform better and produce according to customer requirements. Besides, the safety measures that are implemented by the company are of high standards as compared to other automobile companies.

References

Ausman, J. (2017). A view of the future from Mercedes Benz. Surgical Neurology International, 8(1), 224. https://doi.org/10.4103/sni.sni_296_17

Dhanda, R., & Pareek, A. (2018). Luxury Brand Positioning: History of an Idea with Mercedes-Benz. International Journal of Scientific Research and Review, 7(6), 456-462. Retrieved 14 April 2020, from.

Henley, J., & Cotter, M. (2012). The German Automobile Paradox. Advances in Business Research, 3(1), 90-98. Retrieved 14 April 2020, from.

Mercedes-Benz. (2020). Mercedes-Benz. Mercedes-benz.com. Retrieved 14 April 2020, from https://www.mercedes-benz.com/en/classic/history/.

Nhodza, E. (2016). Mercedes-Benz and its marketing mix strategy in America. Retrieved 14 April 2020, from.