mission statements of H.J. Heinz, Hilton Hotels, Wells Fargo, and Chevron corporations

mission statements of H.J. Heinz, Hilton Hotels, Wells Fargo, and Chevron corporations

Companies formulate mission and vision statements that indicate what they desire to achieve. Besides, a mission statement provides the direction of how managers, the employees, and stakeholders should work towards achieving set objectives. The mission statement shows the strengths of a company. However, a company’s mission statement may also have shortcomings. The following paper delineates the effective aspects and shortcomings of the mission statements of H.J. Heinz, Hilton Hotels, Wells Fargo, and Chevron corporations.

Chevron

Chevron Corporation is an energy-producing company based in the US. Chevron Corporation operates the geothermal energy, natural gas, and oil industries. The mission statement of Chevron Corporation states that the corporation is founded on values, which distinguishes them and directs their actions. Besides, the corporation respects the law, advocates for human rights, protection of the environment, and do actions that benefit the community.

Effective Elements

Focused

Chevron Corporation’s mission statement is focused since it provides guidance to its leaders and employees on how to make appropriate decisions. For instance, the managers of the corporation make business decisions that ensure the company adheres to the requirements of the law.

Desirable

The mission statement of Chevron is also desirable since it provides a sense of purpose to the people connected with the corporation. The employees value the job opportunities offered by Chevron since the corporation advocates for their human rights. Also, customers believe Chevron’s mission provides them with a sense of purpose through actions that benefit the community.

Flexible

Chevron’s mission is flexible since its directional course can be adjusted when necessary. This is because the corporation is founded on values that include responsibility, high performance, partnership, and diversity. Thus, the managers may focus on developing partnerships with customers, other firms, or the government or adjust their course and show their responsibility to the community.

Directional

The mission statement of Chevron portrays a strong strategic course. The mission directs the employees and leaders of the organization to perform operations that will contribute to high performance, which is one of its core values. In addition, the mission directs the company to perform actions that aim to protect the environment and benefit the community.

Shortcomings

Reliant on Superlatives

The corporation’s mission may shortchange the people associated with it as it does not reveal a clear path about the company’s future. Also, the mission statement does not specify the quality standards it aims to set. Hence, the employees may be working towards improving their performance, but with no clear directions on the quality standards, they should meet.

Wells Fargo

Wells Fargo & Company is a firm in the US that offers financial services. Like other companies, Wells Fargo also has a mission statement. The mission statement of Wells Fargo is to assist customers in being successful financially and fulfilling their financial needs. The company has a precise mission statement showing how it prioritizes the success of its customers in financial matters.

Effective Elements

Easy to communicate

The mission statement of Wells Fargo is easy to communicate since it is precise. The managers and the other members of the leadership team can easily inform the employees what is required of them. In this case, the employees easily understand that their operations should aim to promote the success of their customers financially and fulfillment of the financial needs.

Graphic

The mission statement of Wells Fargo is graphic since it provides a clear picture of the organization’s future path. The mission gives a clear picture that the company’s focus is the customers. Besides, the future path of Wells Fargo is to assist the customers in obtaining superior financial returns, which in turn will generate more revenues for the company.

Feasible

The mission statement of Wells Fargo is feasible. The directions and paths in the mission are within the organization’s capacity. Wells Fargo has the capacity to improve communities by assisting customers in succeeding financially. Besides, the company deals with finances, an influential element of people’s lives. Wells Fargo has the capacity to improve the community by offering people investment options such as corporate options and digital investing.

Shortcomings

Vague

The mission statement of Wells Fargo is vague. This is because the statement does not show specific directions on how the organization plans to prepare for the future and assist the customers to succeed financially. The mission statement is brief and does not include specific guidance on how the company will improve the financial status of the customers. Also, the statement does not portray the company’s goals about the future.

Hilton Hotels

Hilton Hotels is a multinational brand that operates hotels and resorts in various countries of the world. The mission statement of Hiltons Hotels is to be the most hospitable organization globally through providing heartfelt experiences for customers, significant chances for team members, high value for owners, and a positive influence in the society.

Effective Elements

Desirable

The mission statement of Hilton Hotels is desirable since it provides a sense of purpose and direction to the company. Hilton believes in being the most hospitable company in the world. This belief provides the hotels and resorts with a purpose to offer high-quality services to their customers. Besides, the company’s purpose is to portray its capacity to care for its clients.

Directional

The mission statement of Hilton Hotels is directional since it indicates a strong strategic course. The company aims to create heartfelt experiences for the guests. This gives the employees of the company direction that focuses on service delivery. Also, the managers are guided by the statement to create opportunities that will enhance the professional development of its team members, which includes employees.

Focused

The mission statement of Hilton Hotels offers directions to its leadership team to make appropriate decisions. For instance, the managers of the hotels use the mission to make decisions that will create a positive impact on the community. The company has achieved this through social responsibility and serving the people in the best way possible. Also, the company creates a positive impact by providing the best hospitality services at affordable rates to the customers.

Feasible

The directions provided in the mission are within the hotels’ capacity. This means that all hotels and resorts under Hilton have enough resources and employees to provide a heartfelt experience to the customers. Besides, Hilton Hotels have the capacity to create a positive influence in the community and has been doing this by hiring employees locally. All the employees at Hilton Hotels are local talents, with the company focused on opening doors for 1 million young individuals in the community through employment.

Shortcomings

Not Specific

The mission statement of Hilton Hotels has many things included in it to the extent it is not specific to guide the managers. The mission only makes a generic statement about some aspects such as high value to the community, organizational culture, corporate responsibility, or financial impact. The statement does not indicate how the hotels will focus on corporate responsibility, its competitive position, or financial status. The statement should be made more specific.

H.J. Heinz

H.J. Heinz is a company in the food industry involved in the manufacturing of processed food products. Its mission statement focuses on being the best food company in the world. The company wants to be the best in terms of customer service, consumer value, predictable growth, and development of talent. H.J. Heinz strives to be a pacesetter in all its operations, including the delivery of quality food items.

Effective Elements

Graphic

The mission statement of H.J. Heinz delineates a clear picture of what the organization plans to achieve. The company strives to be the best through the delivery of quality food products and customer service. Besides, the company aims to be a pacesetter in the food industry in the world. Thus managers are required to make decisions that will make H.J. Heinz the best food company in the world.

Feasible

The mission statement is feasible since H.J. Heinz has the capacity to achieve what is stated in the mission. The company is known for its distribution of wholesome and delicious food products. Also, the company is focused on inventiveness, creativity, and innovation. Currently, H.J. Heinz is the third largest entity in America. This shows that the company is progressing towards becoming the best in the world.

Easy to Communicate

The mission statement is easy to communicate since it is brief and precise. The managers, H.J. Heinz, can easily communicate the mission to the employees and provide directions on what they are required to do to improve customer service and consumer value. Also, employers can easily communicate the company’s goal of developing talent to its managers and stakeholders.

Shortcomings

Vague

The mission statement of H.J. Heinz is not clear about the directions that will guide it to success in the future. The mission statement does not provide a time frame of when it should be the best in the world. Hence, the managers and employees may be reluctant towards driving the company towards being the pacesetter in the world. There is a need for the owners to clarify when the company should achieve this goal.

Conclusion

The mission statements of the four corporations are focused on improving quality, high performance, customer service, and consumer value. Besides, the companies are focused on developing talents among the employees and social responsibility to the community. However, the mission statements have shortcomings that the companies need to address as a way of enhancing effectiveness.